What I Need To Do

what I need to do

In nearly every area of life, there are two paths.  There is the path of what I want to do.  Then there is the path of what I need to do.

When I am most happy, I find the path of what I need to do and what I want to do are the same.  They are in perfect alignment.  These are the mornings when it’s easy to get out of bed.  I need to get up early because I am going on vacation.  What i want to do and what I need to do are the same.

I get out of whack when the “I want” and “I need” are not in lock step.

I need to work out, but I want to sit on the couch.

I need to get up early but I want to sleep in.

I need to make sales calls but I want to gossip with friends.

I need to work on a piece of content but I want to waste time on social media.

You get the idea.  The most successful people are able to do two things really well.  First, they are able to focus on what they need to do instead of just what they want to do.  Second, they are able to make sure what they want to do and what they need to do align.  They are able to convince themselves (and this is really important) that what they want to do IS what they need to do…and vice versa.

I struggle with this like everyone else.  But the one thing I find to be true is this.  When I am able to focus my energy and focus on what I need to do, I get a lot more done.  And maybe more importantly, when I take care of what I need to do, I get to do what I want to do more of the time.

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Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.