The Greatest Distance in the World

hasseman marketing small steps One of my favorite quotes is, “The greatest distance in the world is the distance between “I know” and “I do.”   It’s a quote I use all of the time.  Why?  Because most of the problems or challenges in our lives have simple answers.  They are simple…not easy.   We know that if we want to lose weight we need to eat less and work out more.  Simple.   We know if we want to write a book we need to write one page a day. We know if we want to make more sales, we need to make more sales calls.  Yep…still simple We “know” the answer to all of these.  We just don’t “do” them. On the other hand, most long term changes in our lives don’t come from sweeping, huge, wholesale changes.  Often, they come from making small changes that we are able to maintain.  I see people all of the time make huge dietary changes in their life.  They might even successfully lose a bunch of weight in a short period of time.  It’s exciting and it’s impressive.  It takes a huge amount of energy and discipline.   Then they stop.  The choices become too big.  They become too hard.  So make one “slip up” and they slide back into old habits.  They gain the weight back and are incredibly frustrated with themselves that they could not keep up the “diet.”   That’s why I often advocate for small changes.  You don’t have to start training for a marathon.  Start by taking a daily walk.  Create a routine that you can maintain and maybe (God forbid) enjoy!  You can create a foundation of success that you are excited to build upon. The same is true in sales and business.  So often we think we need to make sweeping changes to improve.  They are great…but can you maintain it?  What if you just: Made one more sales call per day? Answered the phone one ring faster? Sent out one thank you per week? Wrote one helpful blog post? Create small changes in your business and they can make a big difference down the road.  Then you can decrease the distance between “I know” and “I do” just a little bit each day. Make sure you never miss an update!  Sign up for our VIP newsletter here.

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.