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hasseman marketing listen

I stopped in the office of a friend the other day to talk to him about the latest and greatest offerings we have.

It was a sales call…and it was unannounced.  I had hoped to “pop in” and chat with him quickly before moving on with the rest of my day.

But when I walked in I could tell his energy was pretty low.  His eyes looked tired.  So I asked him what was going on.  He proceeded to talk to me about some tough things that were going on in his personal life.  The more I listened, the more I realized that he did not need for me to solve anything.  I just needed to listen.  So we just talked.   During the half hour conversation, I tried to offer some words of encouragement, but mostly I just was a person to talk to.  Then we discussed getting together later for a coffee or a beer.   I left without trying to sell him anything.

Sometimes as a salesperson or an entrepreneur, we can get caught up in chasing our goals and trying to create the life of our dreams.  It’s a noble pursuit.  But sometimes the best thing we can do to create the life you want is to just “be human.” Take a moment.  Take a breath.  Listen.  Be a friend.

Sometimes that’s the best sales strategy of all.

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