The Best Are Constantly Learning

I was on the phone with our web designer, Eric Dingler, the other day and I realized something.  Eric just finished a new web design for a client and we were talking about re-designing our own site as well.  He was listening to my ideas on things I wanted to include and making suggestions.   Then he spent some time telling me about website podcasts he listens to, and their advice on the matter.  He excitedly told me about a new “tricks and tips” he could work into our site.  That was when it hit me.

The best people to work with are the ones that are constantly learning and honing their craft.

Always.  It never stops.

Then I looked around my office and noticed the same thing with our designer Josh.  He is always looking at design.  Sure, he went to school for design and he has the background and the chops.  But he follows designers, he studies their work, he enjoys the conversation.  He is honing his craft.

The question is…what are you working on?  What do you want to become great at?  If you will or if you won’t can be answered by whether or not you are continually learning or studying your craft. Want to be a fitness expert?  Yes, of course you have to put in the work.  You have to work on your own diet and your own fitness.  But are you reading the latest blogs?  Are you up on the latest workouts?

Want to stand out in Content Marketing?  It’s not just about creating content (though that is super important).  It’s also about studying other masters to see what is working and what is not? Want to lead in sales?  It’s not just about making the sales calls (though that is where it starts).  You need to continually be reading articles, books, and blogs on the topic.  You have to get re-inspired and re-imagined to continue to be the best.

Do you want to be great at something or are you just saying it?  A simple self-audit will tell you the truth if you let it.  You are passionate about what you work at and study.  Look at your calendar and study your time.  That will tell you the truth. Make sure you never miss an update!  It’s a great time to become a VIP!  Sign up here for our weekly email with all of our content.

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.