That Voice is a Liar

that voice is a liar

We all have “that voice” in our head.  I have talked about it before.  It’s the voice that says you are not smart enough, or that no one cares what you think.  It’s a voice that we all have to overcome if we want to put ourselves out there and live our best life.

Trust me, when I say you can overcome it.  It can be done.  But even after you overcome the voice at one time, or in one area, it will come back.

When you put yourself out there again, or when you step into a new situation, or push yourself further than you are used to pushing yourself, “that voice” will come back…and be louder than ever.

This happened to me quite a few times with the release of my new book.  Let me give you an example.

During the week of the book launch, I wanted to make a big splash.  I am proud of the new book and wanted to get it into as many hands as I could.  I had even read a book called “Book Launch” so I could be extra prepared with strategies and tactics.  So I prepared a “launch date” of January 6th and worked hard to schedule posts, videos, podcasts and more to make sure the new book did a canon-ball in a small pool!

I felt like I was everywhere!

As a matter of fact, after the launch on Monday and a podcast with Commonsku on Tuesday, when Wednesday rolled around and I was posting ANOTHER podcast, “that voice” was screaming at me!

“You are getting over-exposed,” the voice was yelling.

“No one wants to see this much of you,” it continued.

“Who do you think you are?” it bellowed.

To be honest, I was a bit overwhelmed and was thinking of pulling back (3 days into a book launch).  Was this all too much?  Are people becoming annoyed?  Am I overexposed?

Then something funny happened.  On that Wednesday, Roger Burnett posted his “So You’re In Sales” podcast to the Promo Professionals Facebook group.  I really felt like everyone in this group was tired of me!  But in that comment stream a person who I know and respect commented “Oh…I had no idea Kirby had written a book!  Thanks for sharing…I will check that out!”

I was totally convinced I was “over-exposed” and a person I know, who knows me, is in the same profession and in the same Facebook group had no idea I had written a book!

That was when I got a powerful reminder.  “That voice” is a liar.

If you are on a path of creating something new or pushing yourself beyond your comfort zone, that voice will tell you to stop or that it’s not good enough.  Don’t listen to it.  Keep going.  That voice is a liar.

Thanks so much to everyone that has helped me with the launch of the new book.  I sincerely appreciate it.  You can find the paperback and kindle version here.

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.