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It is REALLY hard to believe, but the 4th quarter is upon us! And if this year has been any indication so far, October, November and December are going to fly by. That’s why now is the time to start thinking about saying “thank you” to your employees, stakeholders and best customers. Yes. It matters. Did you know that studies show that 69% of customers that leave you will do so because of “perceived indifference?” That’s right. They will leave because they think you don’t really care. That is a statistic that can be hard to swallow. But now is the time of year that you can assure that doesn’t happen. On the other hand, we understand that you don’t want to completely break the bank. So here are a few “frequently asked questions” that might be able to help you through the appreciation process. Do I have to buy for everyone? This is a tough one. This is a “yes, but…” answer. The obvious answer is, “do you want everyone to feel appreciated?” You should probably want all of your customers to know you appreciate their business. They are, after all, giving you money! But that doesn’t necessarily mean you need to appreciate them all evenly. The fact is, most companies have the 80/20 rule. 20% of their customers will often represent 80% of their overall business. If that is true for you, then you want to make sure the 20% REALLY know you appreciate them! What we recommend is to select a gift that is extra special and get that delivered to your top clients. Then create an “everyone” gift as well. This can be a nice, lower cost item that can also be a gift for prospects as well. Do I have to buy a LOT of quantity? Not always. Depending on how many you need, and the budget you want to spend on each person, we have many suppliers that can do very low quantity so you can make sure every customer and employee is recognized. Just let us know and we can guide you to a lower quantity option. What about Food? Food can be a great gift for the year end. First, it’s a customary item around the holidays. But maybe more importantly, its a great share-able item! Let’s say you have 4 customers in one office, a gift basket can be a gift for all of them! One thing you want to consider about food is freshness. When you go to a department store and see gift baskets out in October (or earlier), just know that those were likely put together months in advance. How fresh could that food possibly be? Just something to consider. We have some amazing food options for your year end needs. Those are just a couple of questions we get! We are glad to answer any additional questions you have too! What is most important is to remember to say “thank you” to your customers and employees. You will be glad you took the time! If you want to make sure you stay on top of all of our updates, sign up for our VIP list here.
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It’s always good for us when our supplier partners come to town! First, we work with the best in the business, so it’s just good to see them. But most importantly, they bring us the latest and greatest new products, decoration techniques and more. This makes it good for you, because we can show you the latest and greatest. This past week we had the chance to catch up with Brian Debottis, from Starline. Starline has a great line of quality products that are perfect for your best customers or employees. And since 4th quarter is right around the corner, we selected just a few that you should check out! 12 oz Urban Peak 3 in 1 Insulator: This is a must see item. The vacuum sealed piece will not only keep your beverages at an optimal drinking level, but it can also hold a can as well. And with their special (patented) design, you will not lose your lid. Again, you have to see this item to appreciate it. Let us know if you need a sample! Click here to check out colors and details. RoxBox™ Newport Bluetooth® Speaker Wood: Everyone likes a nice bluetooth speaker. They are functional and fun and tie your brand to your customer’s phone, This new style has an executive look and is ready for sound on the go. And with a low minimum, these are great for executive or board gifts for those you really want to thank. Click here for more details. Urban Peak Gift Set: This is the item that produces the “Wow!” The Urban Peak Gift set includes a super functional cooler bag, the 12 oz 3-in-1 Insulator, 20 oz Vacuum Tumbler, and the 30 oz Vacuum Tumbler! This is a whole lot of “awesome” in one place. If you want to make a lasting impression, this gift set will definitely turn some heads. If you want to see these items up close and personal, let us know. You can also come to our Hasseman Marketing Trade Show coming up on Thursday October 12 (details and sign up here).
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Reading Time: 2 minutes
The American economy is driven (pun-intended) by the American Truck Driver! So it makes sense to show them some love.
So what can you do? Well other than listening to the Alabama Country Classic “Roll On,” you could consider giving the Truck Drivers helping your company go with some awesome and useful gifts. Here are a couple of cool ideas that they might just love!
Coleman 1/2 Gallon Insulated Jug: This is a classic insulated jug that is perfect for the soccer game…or long miles on the road. This is extremely functional and has a high perceived value. On a long hot day, this item can help your team stay cool on the road.
Viking Tumbler: For those long hours on the road, they will want their coffee hot. But when they get home, they want their beverage cold. Great news…this does both. This Vacuum Seal Tumbler is awesome and a great value to boot.
Pocket Work Flashlight: This item is small, but it’s mighty! This flashlight not only is easy to carry with you, but it also has a super bright light. It also has a powerful magnet so the trucker in your life can use both hands when needed. This is a powerful tool at a powerful value.
Roadster Sticky Pad: Think about safety and uselfulness. The Roadster provides both to the drivers in your life. The Roadster provides a safe place for phones, GPS, sunglasses and more…and it keeps them there. Great for life on the road. Click here for more.
12 Can Duffel Cooler: Great for the road, and any other time. The 12 Can Duffel Cooler is one of our favorites for any occasion. Great quality and the perfect size for drinks and a big lunch on the road. This is a winner for many miles ahead.
LED Roadside Safey Light: Everyone you know can use a flashlight, but this one is perfect for that time on the road when things go wrong. There is a magnet on the end of the flashlight so you can place the light on the truck…and see what is going on! It even has a flashing light setting for extra safety! Click here for more details.
Clip It Vent Mount: We are all connected to our technology and this clip it vent mount keeps it within reach. The Clip It Vent Mount keeps the phone within reach in case of emergencies and allows for use for GPS and more. This is a great gift for the driver on the open road.
Need more? No problem. Let us know and we can hook you up! Make sure you say “thank you” in style to the Truck Driver (and team) in your life! Need more ideas, let us know! You can shop online here….or you can email us for more information.
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Reading Time: 3 minutes
As an entrepreneur, it’s hard to stay on top of it all. We get it. You are working to balance sales, employees, payroll, accounts payable, marketing and much, much more! In addition, if you are like a lot of business owners, you want to be on the cutting edge when you can. It makes you look more professional and in touch.
But it’s hard to make the time to do it all!
So at Hasseman Marketing we did some of the homework for you on Promo! Here the 6 promo items you need to know about right now!
16 oz Persona Tower Travel Mug
We have all seen the cheap tumblers in the promo industry. They are fine, but they don’t really do the job of keeping coffee hot. What does that mean? It means your customers won’t really use them, so your marketing dollars are wasted. The Persona will become your clients favorite coffee mug. It keeps coffee hot for over 5 hours…so when you are on the road you want this mug! This is the mug that will give you marketing impact when you give the gift…and for all the miles down the road! These tremendous tumblers are on special for $13.89 (setup $55) right now.
The Wedge Mobile Device Stand
The fact is, some of the most valuable marketing space today is around your mobile device. Want your client’s attention? Be near their phone! This high quality phone stand offers a great full color decoration and even a screen cleaner on the bottom. Want to tell a story? Want to drive traffic to a website? Just want to have VERY valuable ad space on your clients desk? This fits the bill. These are in the current HMC flyer for $6.45 (setup $80).
Once you get one of these you will be surprised how often you can use it! The Retractor is a great item for trade shows or events. You will also find that you can use it in your office, networking events or even sales calls! These are an extremely affordable way to “silently sell” new services or add on products. With the right design, these can be a powerful tool in your marketing arsenal.
Clip It Vent Mount
Have we mentioned the power of marketing around the phone? This is not only a perfect tool for that, but also helps with safety. The clip it vent mount holds your phone so that it is always within arms reach. It is functional and easy. In addition, it keeps your logo (or message) in front of your clients all the time they are in the car. This is one of our favorite new products in the industry! You can get these in the latest HMC flyer for $2.75 (setup $50).
Want to be a hero in someone’s eyes? Give them a charger when their phone is about to die! You may have seen some of these on the market in the past, but the Juicebox is a nice phone charger (will charge your phone 2.5 times) and it comes in a FUN package! If you want to grab attention and keep it…this item is perfect. And think outside of the (juice)box. These are awesome for trade shows, golf outings, traveling…anytime someone will need their phone and cannot plug in! Oh…and did we mention this marketing piece revolves around their phone! 🙂
365 Performance Pique Polo
You want your team to look like a team, but you don’t want to spend a fortune. Sound familiar? Here is a low cost performance golf shirt for under $17 (with embroidery)! Lots of colors and sizes. This makes outfitting the team a lot easier.
So there you have it! These are 6 items that are sure to keep your name on the lips of your customers and prospects. Now get back out there and keep up the hustle!
Hasseman Marketing is a full service Marketing firm that specializes in promotional products (known as SWAG), video production, graphic design, social media management and more. We Deliver Marketing Joy! If you want 3 awesome tips to Super Charge your SWAG, fill out the form to get the free report below! It’s time to take your promotions to the next level.
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In case you haven’t looked at the calendar, it’s the 4th quarter. That means it’s the perfect time to say “thank you” to customers, sales team and employees. Entrepreneurs know…but what do you get them so you can really make an impression? Let’s talk about a few things that you might not have considered…but you should! Soft Shell Jacket: If you want to outfit your team in style…and keep them warm at the same time…this jacket is perfect! You can get this style in a variety of colors and make it a gift that keeps on giving! Check this one out here! EvryBox Charger Speaker: This one is really cool! The EVRYBOX is a bluetooth speaker AND a phone charger in one. You have the ability to imprint in full color on the top of the piece and really make an impact on the desk of your best clients. Learn more here. Custom Etched Bottle of Wine: This is a way to really leave an impression. These Custom Etched Bottles of Wine not only give a reason to celebrate, but also leaves a really nice momento as well. Don’t want to blend in? This will help. Tower of Sweets: If you have a diverse group of people that you need to thank, or you have a group in one office to recognize, food gifts can be perfect! They are naturally share-able and (when done right) can bring that warm and fuzzy feeling you want when showing gratitude. This is just one example (and it’s awesome), but contact us if you want to other food gift ideas. Prism Padfolio: The great thing about a Padfolio is that it is functional, long lasting and valued! In addition, the perceived value is high on these. In other words, clients will actually think you spent more than you did! That’s a good thing! Here is a great gift option for under $10…check it out! Bonus Low Cost Item: “Okay,” you might be saying. “But do you have any gift ideas that are under a buck?” Yes! Here is an item that 40% of the population is addicted to…but it is legal! If you have a budget that is super tight…consider Lip Balm! Want more Holiday gift ideas? No worries. Contact us and we will be glad to help!