He Said She Said Podcast Episode 6

Reading Time: 2 minutes

Welcome to the 6th episode of the He Said/She Said Podcast with Hasseman Marketing!  This podcast is designed to give an inside look at projects we are working on and the challenges we are facing!    So listen in and let us know what you think!

On this episode we talk about…

Trending Topic

This time our “trending topic” is unplugging from technology.  This is something many of us struggle with.  Kirby and Amy talk about his struggle with going on vacation recently without his laptop.  It was harder than he thought!  Amy talks about what she does when she is bored.  Feel free to weigh in with your thoughts!

Weekly Whirlwind

If you have been listening, you know Amy is knee deep in paperwork on the building renovation.  We spend a short time on that recap, and Kirby talks about the launch of the new website (yes this one).

Lesson In Life

With the idea of trying to drive value, Kirby and Amy give out some life lessons.  This time they each talk about lessons that they received early in life that they still lean on today.  Amy talks about “giving to others” and Kirby reminds you to “see the people.”  Want a little more?  Listen in!

Shout Outs

Each week we want to give a shout out to an organization or an individual doing good work.  This time on the podcast, they talk about the recent Clean up Coshocton day and the local Coshocton County United Way and the City of Coshocton…who organize that.

So that’s a wrap!  We will be back…and we will continue to improve.  Any feedback will be welcome as we try to provide you value!  If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.

Thanks so much for listening!  If you have any topics you want Kirby and Amy to cover, please comment and let us know!  Oh…and if you like this content, check out this page where you can find all of the content we create!  

The Cold Dark Morning

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It was a cold, dark morning.

This morning, when I heard the puppy whimpering, it was early and it was dark.  It was about 10 minutes before the alarm was set to go off, so I turned the alarm off and walked out to let the dog outside.  I wiped the sleep from my eyes as I tried to attach the leash to Fin’s collar.  I would just let him out, but he cannot be trusted.  So I hooked him up and walked outside…and wow!

It was cold!

The cold burst of air hit me and I realized I should have put on more than a t-shirt.  Then as I stepped off the porch and felt the cold, wet drops on my neck.  It was more snow than rain, but either way, it woke me up in a hurry.  I was cold.  I had no coffee.  I was getting wet and standing in the dark.  Ah…the glory of owning a puppy!

That’s not what you think of when you make the decision to get a dog is it?  You think of taking walks with your new buddy.  You envision cuddling up and taking naps together!  And don’t forget playing catch.  It will be SO much fun!  And here’s the thing, you do have those moments.  But they are not the ONLY moments.  You have to do the cold, wet mornings in the dark too.

Building a Business Is The Same

The same is true for for building a sales career or a business.  We often spend a lot of time envisioning how great it’s going to be.  We think about the freedom.  We consider being our own boss.  We run the numbers and think about the big money you are going to make!  But we don’t always consider the after hours work.   We don’t think about the stress or the number of people that are depending on you.  We don’t always think through what happens when the numbers don’t look good.

In those moments, it can feel like you are alone, in the dark with a cold rain on your neck. It’s not always as glorious as people make it out on the internet.  Being an entrepreneur can be hard and lonely.

But there’s good news within this dark cloud.

There is Good AND Bad

I am not working to be a downer.  In everything there is good and bad.  It’s just better to understand that.  It’s important to know that there will be times that are tough in any endeavor…and that’s okay!  Don’t get down that there are tough times.  Just know that better times will come if you keep after it.  Which leads nicely into…

Most People Are Not Willing To Deal With The Bad

The fact of the matter is, most people want the puppy but not all of the headaches that come with it.  The same is true with building a business.  They see the outer success and would love that.  But most people are not willing to do what it takes.  They are not willing to put themselves out there.  So if you are, you are 100% ahead of the game.

Accept that there will be tough times.  When you do, they don’t surprise and overwhelm you.  Then you have the energy to put in the work that others are not willing to do.

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The New Website Is Here

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We are so excited to welcome you to our new and improved website!  At Hasseman Marketing, we work hard to provide our customers and prospects value, and we hope our new site is better designed to do just that.  On the other hand, we wanted to keep some of the personality that made our old site fun!  So let’s talk a bit about what you are going to find today…and moving forward!

We Are A Media Company:  I talk all of the time with our clients that “everyone is a media company” today.  I wrote this post last year and talked about my commitment to that.  But the fact is, though we create more content than most companies, we had it all over the place on the web.  This new and improved site has nearly all of our content in one place.  We have our blog on the site, which we have always had.  But you can also find Delivering Marketing Joy, my Day in the Life VLOG, and several podcasts…all right here!  My goal is to have a new piece of content on this page nearly every day!

Showcasing Our Services: Believe it or not, our old site did not have all of the things that we offered on it!  We want to fix that.  Now each of the areas where we can serve your business, has a dedicated page on the site.  Want to learn about our in house print offerings?  You can learn about that here.  Want to know how we can help you with video?  You can find that here.  And new to our services, we are now offering Web Development Services too!  We are excited to have Eric Dingler help us with this new service.  If you want to learn about this, you can find more information here.

As a side note, each of these services needs more detail…but that will be coming soon!

Contacting Our Team:  We always have fun with our About Us page, and this one is no different.  We included some testimonials from some great clients AND we have information about each of our great team members…and how to contact them!  You can find that page here.

So that’s what I think!  What do YOU think?  Let me know.  We are excited to continue to evolve and grow to serve you better!

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Stop Blaming “They.” It’s Up To You.

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It was several years ago and I had just come from a community meeting.  I walked into a local retailer and started talking to the nice woman behind the counter.  The topic changed to the local “First Fridays” event that was hosted on Main Street.
The idea of the event was simple.  The First Friday of each month, retailers would stay open later, there would be food, and entertainment on Main Street and (hopefully) people would come down and enjoy.  I loved the concept of the event and was involved with helping to plan it.
The woman started to make suggestions about the event.  It went something like this…
“They need to have it earlier in the day.”
“They need to start it sooner in the year.”
“They need to have more food.”
They.  They.  They.  They.
Having just come from a meeting about First Fridays, I stopped her.
“Here’s the thing.  I am a part of “they.”  We are starting a new group called “we.”  You are welcome to be a part of it.”
She had a confused look on her face, so I explained.  “It’s not an exclusive group.  We don’t get paid.  Frankly, we don’t often even get invited!  It’s just a group of people willing to do something.”
The conversation ended there.
That’s how it happens so often.  There is a long list of people willing to bitch, moan and complain about things.  This group does not like how things are and are willing to tell everyone about it.  But when asked to help, they get quiet or disappear.
Don’t be that guy or gal.
If you see something that you are frustrated with in your community, start considering what YOU can do about it.  Sure, it might be calling “the authorities.”  But it might be something you can do on your own.
Are they weeds too high downtown?  You could pull them.
Does one of your neighbors let their grass grow too high?  You could help them mow it.
Is there trash along the side of the road?  You could pick it up.
You may not want to.  You may even be thinking “that’s not my job.”  Maybe not.  But you COULD do it.  So if you could do it, and you don’t do it…it’s a choice.
The same is true for any area of your life.  If you want something to change, you could wait around for someone to change it for you.  Or, you could figure out what needs to change, and take action yourself.
It’s your choice.  Choose wisely.
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The Best Are Constantly Learning

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I was on the phone with our web designer, Eric Dingler, the other day and I realized something.  Eric just finished a new web design for a client and we were talking about re-designing our own site as well.  He was listening to my ideas on things I wanted to include and making suggestions.   Then he spent some time telling me about website podcasts he listens to, and their advice on the matter.  He excitedly told me about a new “tricks and tips” he could work into our site.  That was when it hit me. The best people to work with are the ones that are constantly learning and honing their craft.

Always.  It never stops.

Then I looked around my office and noticed the same thing with our designer Josh.  He is always looking at design.  Sure, he went to school for design and he has the background and the chops.  But he follows designers, he studies their work, he enjoys the conversation.  He is honing his craft.

The question is…what are you working on?  What do you want to become great at?  If you will or if you won’t can be answered by whether or not you are continually learning or studying your craft. Want to be a fitness expert?  Yes, of course you have to put in the work.  You have to work on your own diet and your own fitness.  But are you reading the latest blogs?  Are you up on the latest workouts?

Want to stand out in Content Marketing?  It’s not just about creating content (though that is super important).  It’s also about studying other masters to see what is working and what is not? Want to lead in sales?  It’s not just about making the sales calls (though that is where it starts).  You need to continually be reading articles, books, and blogs on the topic.  You have to get re-inspired and re-imagined to continue to be the best.

Do you want to be great at something or are you just saying it?  A simple self-audit will tell you the truth if you let it.  You are passionate about what you work at and study.  Look at your calendar and study your time.  That will tell you the truth. Make sure you never miss an update!  It’s a great time to become a VIP!  Sign up here for our weekly email with all of our content.