3 Good Things That Happen When You “See The People”

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see the people

When I talk to new sales people (on my team or in other areas), I find myself saying one thing a lot.  “You need to go and see the people.”  This was the advice one of my first sales mentors gave to me.  And in a world that is driven by technology and social media, I think it is even more important than ever.  (I wrote a blog about the science behind why it works here).

Why do I say that it’s more important than ever?  Because most people are not doing it.  When you find that everyone is going one way, in business it sometimes makes sense to (thoughtfully) step the other.  When everyone else zigs, sometimes you should zag.  In addition, because we have so many wonderful tools for marketing and sales, we can get really lazy.  It’s not that new and current tools are bad.  They are not…and you should use them.  But you shouldn’t forget the basics either.  They are the foundation.

So should you continue to send emails?  Yes.  Should you prospect and sell using social media?  Of course.  Does it make sense to create content marketing that matters to your audience?  Yes…it does.

But you should also take the time to “see the people.”  Here are the three things that can happen when you take the time to meet your clients where they are.

They Will Feel Appreciated:  If you visit a client and show them real appreciation, you can go a long way to solidifying the relationship.  The fact is, none of us really say “thank you” enough.  I talk about this Appreciation Gap here.  By taking some time to show your clients they are appreciated, it will pay off long term.

You Might Learn Something:  It seems like every time I go and take time with a client, I learn something about them.  Sometimes it’s about a sales opportunity.  But sometimes I learn about an issue at home, or a challenge they are struggling with.  I often uncover something they are excited about.  Every time I feel like it helps to bring us closer.  It helps me serve them better.  I bet the same happens to you.

They Might Buy Something:  And yes, if the timing is right and the proposal is great, they might buy something.  That is, of course, the point of the exercise.  But I find that people are more likely to engage with me, listen to me, and buy from me if I am there.

So of course you should use all of the tools.  You should tap into the tech.  But don’t forget to be human…and see the people.

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The One Thing That Can Help You Achieve Your Goals

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one thing to accomplish your goals

After what was an intense and emotional month of May, I felt like I had fallen in a bit of rut.  I couldn’t put my finger on it, but I just wasn’t “feeling it.”  I was tired and lacked some purpose.  I chalked it up to the past six weeks, and the transitions that my family were going through.

After all, my oldest daughter, Skylar, left at the first of May to chase her dreams of becoming a professional dancer.  Scratch that.  She is a professional dancer.  She is now onboard a Cruise ship in California performing.  Amazing.  My youngest daughter, Jade, just graduated high school and is getting ready to move out (in the next couple of weeks) and start school in Columbus.  In the midst of all of that, Amy and I were working to keep our businesses running, speaking, and hosting events as well.  There was a good reason for feeling tired, right?

But I knew that wasn’t it.

In the midst of running through this time in our lives, I had made a few personal compromises.  For 6 months last year, I was writing a blog on this website every single day.  It was a challenge.  But it was a rewarding (and sometimes therapeutic) activity for me personally.  When I decided to stop doing it every day, I told myself I would write a couple of blogs a week.  In reality, however, I had fallen out of the rhythm.  In addition, I have made the commitment to writing a new book.  I have started the process and have made good progress.  I was writing regularly.  Then, with this season, I stopped that too.

Though I can certainly give myself a break because things were hectic, I realized something very important.  I started breaking my promises to myself.  I knew it deep down.  But it was really brought to my attention as I watched this interview.     I had stopped keeping these small commitments to myself…and these broken promises were ruining my productivity.

I think this is true for any area of your life.

If you want to be more productive, lose more weight, sell more, start a podcast, or make any change in your life, it starts small.

Start by making a small commitment to yourself.  Then keep that promise.

When you can start by making that small promise, and follow through, you create a sense of accomplishment.  When you can keep that promise, day in and day out, you create momentum.  As you create momentum (on just that small promise) you create progress toward your goal.

So if you want to make progress toward any goal in your life, make a small promise to yourself.  Then keep that promise…again and again.

To learn more about this concept, spend the time and watch this great interview with Chris Powell, Heidi Powell and Ed Mylett.  And make sure you never miss any content.  You can find it all here on our blog.  And of course you can always sign up to be a VIP here.

He Said She Said Podcast Episode 13

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It’s time for the 13th episode of the He Said She Said Podcast with Hasseman Marketing!  This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing!    We talk about business, family, community and more. So listen in and let us know what you think!

On this episode we talk about…

Trending Topic

This week Kirby and Amy talk about how the evolving roles of women and men in business.  Who is “supposed” to do what job?  They talk about how those lines are blurred.  In addition they touch on the idea of when men should be chivalrous and when they are being chauvinistic!  Listen in and give your two cents!

Weekly Whirlwind

This week in the Weekly Whirlwind, Kirby talks about finding the balance of what to promote in business.  Do you focus on “getting your foot in the door” or try to think bigger picture?  Amy tells us that we are getting close to “go time” on the building project.  Find out more!

Lesson In Life

This week Kirby and Amy talk this time about the importance of “seeing the people.”  It starts as a sales lesson, but it applies to entrepreneurs, marketers and leaders in any organization.  Amy has a ton to say on this!  🙂

Shout Outs

Each week we want to give a shout out to an organization or an individual doing good work.  This week Amy brings up the Ridgewood Generals Baseball team.  This year, the team made it to the State Finals.  Congrats to the team and (Amy’s cousin) Coach Chad Lahna!

So that’s a wrap!  We will be back…and we will continue to improve.  Any feedback will be welcome as we try to provide you value!  If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.

Thanks so much for listening!  If you have any topics you want Kirby and Amy to cover, please comment and let us know!  Oh…and if you like this content, check out this page where you can find all of the content we create!  

He Said She Said Podcast Episode 12

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It’s time for the 12th episode of the He Said/She Said Podcast with Hasseman Marketing!  This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing!    We talk about business, family, community and more. So listen in and let us know what you think!

On this episode we talk about…

Trending Topic

This week Kirby and Amy talk about how you can help your community during “mowing season.”  Instead of waiting for someone else to do something, you can help by simply mowing a lawn.  Listen in to learn more.

Weekly Whirlwind

This week in the Weekly Whirlwind, Amy talks about filling in for Em (as she takes some time off) and how it makes you value your team.  In addition, she gives a quick update on the property on Main Street. That project is getting close to starting…exciting stuff.  Kirby talks about spending a few days traveling to Expo East in Atlantic City…and getting back to the office!  Oh…and you can check out a quick video about that trip here.

Lesson In Life

This week Kirby and Amy talk this time about “not being to big for any job.”  They discuss the idea of not asking employees to do anything they are not willing to do.  In addition, they discuss how that makes you a better leader.

Shout Outs

Each week we want to give a shout out to an organization or an individual doing good work.  This week Kirby talks about the Pomerene Center for the Arts and the ArtPark in Coshocton.  They have done some cool work there (oh…and you can check out a little video about that here).  Amy shouts out about the Hot Air Balloon Festival coming up this weekend.  For more information on that event, go here.

So that’s a wrap!  We will be back…and we will continue to improve.  Any feedback will be welcome as we try to provide you value!  If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.

Thanks so much for listening!  If you have any topics you want Kirby and Amy to cover, please comment and let us know!  Oh…and if you like this content, check out this page where you can find all of the content we create!  

Get Out Of The Cheap Seats

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comments from the cheap seats

There was an announcement recently about a local business that was closing its doors.  I was saddened for the owners and the employees, and then I was fascinated by the response I saw from the cheap seats on social media.  Though there were certainly responses that expressed their sadness for the company, there were just as many that took the time to take shots at the business and the owners.  The comments were all over the place in nature, but I did notice one thing in common.

None of these “shots” came from other business owners or leaders.

Have you ever noticed that?  You rarely see negative comments from someone who has walked the walk.  These “coulda, woulda, shoulda” observations nearly always come from the cheap seats.  It’s easy to hurl insults when you don’t have to actually put in the work.  That’s why, as Teddy Roosevelt says, “It’s Not The Critic That Counts.”

The same is true for other areas too.

You rarely see a One Star Book Review from another author.

The person that creates content almost never posts mean comments on the new video creator.

A person who has worked hard to get in shape hardly ever fat-shames the person working out.

These people don’t spew venom at the person putting in the work because they know how hard it can be.  Sure, everyone has 20/20 vision from the past.  Everyone has an opinion on what needs to be done, or what you should have done.  But most people are unwilling to do it.  That’s not my opinion.  It’s just math.  The work is not done by the majority.  It’s done by those willing to raise their hand.

So if you are one of those people that is putting in the work, take heed.  You are appreciated.  And, like that local business, you might stumble.  As a matter of fact, stumbles are inevitable.  But the future is made by those that take the step, grab the bull and put in the work.  So good luck.

And if you are one of these people that find yourself yelling from the stands, this is your invitation.  Pick a project.  Take a step.  Do the work.  You will have way more impact than by just being another voice in the crowd.

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