When Innovation Works

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 Innovation is a buzz word that is being thrown around a lot right.  And it should be.  Technology is changing so much about our world at a crazy fast clip.  This sort of innovation makes it an exciting (and scary) time to be alive.   So innovation is a good thing, right.  Well…not always.   As someone that travels quite a bit, I spend my fair share of time in hotel rooms.  For the most part, I really enjoy travel.  I love to see new places and meet new people.  But it seems like in every new hotel room I check into, the designers have decided to innovate in one unnecessary area…the shower. To me, if there is any place that uniformity would make sense, it would be a shower in a hotel room.  I mean, by definition, you have new people using the room nearly every day…in every place.  And in many (if not most) of these establishments, you have road-weary travelers that just want to start their day off on the right foot.  They don’t need to start their day with a puzzle. But in nearly every room there is a new and creative way to turn on the water, turn on the shower, and adjust the heat.  (Oh…and if you need to have directions on how to turn on your shower, it’s a dumb design). You might look at this as designers who are trying to innovate.  They are exploring creative ways to make the showers function differently, and in many cases, scald the visitors.  And you might be right!  But they missed one very important point about innovation.   It needs to solve a problem.   Many times, we create new and different ways to do things…because we can.  But the best innovation (and dare I say the spirit of innovation) comes when we have looked at the way we are doing things, and think of something better.  That is when we truly innovate. If we are just changing things to change them, we are not innovating in a way our customers will appreciate.  We are just getting them wet…and making them made.   Oh…and don’t get me started about taking away the headphone jack in my phone!   Make sure you never miss an update!  Sign up for our VIP newsletter here.  Oh…and if you want to check out some innovative promotional premiums, you can head to our website here.  

Last Week at Hasseman Marketing

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 Here’s hoping that each of you had a GREAT Thanksgiving holiday!  The holiday season is certainly now upon us, so we hope you enjoy it!  Now for a quick list of content the team at Hasseman Marketing created this past week.  We hope you get a lot out of that too! 3 Mistakes with Print Design:  One of the best ways to catch your customer’s attention is through great design.  But not everyone can afford to pay a professional.  So here Josh Williams gives you some things to watch for when doing your own design.  Click here to read more. Weekly Word:  It was Thanksgiving week, so the Weekly Word reflected that.  But have you taken the time to say “thank you” for your customers, employees and stakeholders?  Now might be a great time.  Here is your reminder. 50 Books:  Kirby set the goal at the beginning of the year to read 50 personal development and business books.  He is at 47!  Here is his list.  Some great books on this list.  Let us know if you want input on any of them. 11 Tips To Lift Your Spirits:  This can be a tough time of year for some people.  So here are 11 Tips to get you on track for the holiday season. The Right Reason:  Trying to mask the “real reason” you are doing something can slow down your progress.  If you want to make real progress, stop looking for the “right reason.”  Read more here. Delivering Marketing Joy:  The Delivering Marketing Joy webshow has been rolling along each week for more than a year now!  Hard to believe!  This week we take a look back at some of the best questions Kirby has been asked…and how he tackled them!  Watch this episode here! Creating Your Christmas List:  Most of us has been asked to do this.  Create your own Christmas list.  Write down all of the gifts you might want so that your relatives can go and get them for you.  But do you take that much time to write down the things you want to provide yourself?  Maybe you should.  Read more here. A Second Coat:  We end this week of Content with a quick post about not giving up on the first try.  The fact is, sometimes we just need a 2nd coat.  Read more to find out what this is all about! Considering it was a short week, we got a lot done!  We hope that you get something out of each post.  Please let us know! 

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Last Week at Hasseman Marketing

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 Are you ready?  This week we threw a TON of content your way.  As always, we hope you recieved your weekly dose of “marketing joy!”  But just in case you missed some of it…here it is in one place! Add More ZIP to Your Direct Mail:  If you have ever tried direct mail, or you do it all the time, this blog post (which is an excerpt from Delivering Marketing Joy) is a perfect way to take it to the the next level.  Check that out here.  Hasseman Hoedown:  If you are reading this and you don’t know about the Customer Show coming up on Thursday October 15th, then let this be your heads up.  If you do, this is your reminder!  Please join us!  For more details or to register, go here. Weekly Word:  Yes we have a new one!  This week we talk about creating a VISION for where you are going.  By doing so, you improve (greatly) your chance of getting there.  Want more?  Go here for the short video. Delivering Marketing Joy:  Maybe you understand that you need to create content, but you don’t know where to start.  Maybe you don’t know what you want to create.  Maybe you understand all of that…but want to create Content that matters.  Check out this episode of Delivering Marketing Joy with Tina Filipski! 3 Ways to Control Email:  We once read that the Inbox was a place to keep track of OTHER PEOPLE’S priorities.  It can become a time suck.  This week Jeff Wickerham takes a look at 3 tips to take back control of your inbox! Learn a New Language:  Want a new challenge?  Want to stimulate your brain to grow in new ways?  Consider working to learn a new language! Point Out the Positive:  We all know “that” person.  The one that finds fault as if there is a reward for it.  That negativity can weigh on you.  So take the time to look for things that are positive or good in your life and point them out.  It will change your perspective.  Read more here. Smile.  Breathe Deeply.  Repeat:  Okay so you finally got the opportunity to work on that big project.  You are going to present.  You got the chance…now what?  Smile.  Breathe Deeply.  Repeat.  FAST FIVE:  This time we take a look at 5 Products that will help to make your next 5K race (or 10K, or Marathon) really stand out!  Take a look at that here. So as you can see, it was a BUSY week at Hasseman Marketing.   We hope you get a lot out of this…and it helps you grow!  Let us know what you think. Now…we need to get working on next week!  🙂   

What is "Vector" Art?

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There is often confusion around Art files and what types we can accept.  Terms like Vector Art, Camera Ready, etc… get thrown around.  Most people, unless they are graphic artists, do not understand the differences. So, what is vector art and why does my logo or artwork need to be vector?  Vector art is created using vector illustration software programs, such as Adobe Illustrator, Freehand, and Corel Draw, among others.  The art created with these programs can be blown up in size infinitely without any loss of quality.  (Think of zooming into a picture and it becomes blurry.)  Raster Graphics, such as photographs, and graphics files created in Adobe Photoshop, Paint Shop Pro, and other Raster editing programs, in most cases cannot be used.  Notice how in the example picture that the edges of the art become blurry rigid and not smooth?  With Vector Art you can blow up the image to any size with no loss of quality. 

How Can I tell if what I have is Vector?

Vector art is usually created in Adobe Illustrator, and is commonly saved as a particular file type: .ai   Vector art can be saved in other file formats (such as .eps, .svg, or .pdf). But, it is important to remember that just because a file is saved in one of these formats, that does not mean that it is truly vector art. Only art originally created in a vector editing program, such as Adobe Illustrator, is truly vector art. Also, you can identify vector art by process of elimination. There are some file formats that can only be Raster art, and therefore cannot be Vector art. The most common examples are .jpeg, .png, .bmp, .gif, .psd, .tif. These files cannot be vector art. 

Art Charges

There are art charges that are incurred on some orders if Vector art is not able to be provided.  In this case, we must send the provided art off to a designer that can re-create your artwork in a Vector-based program.  If you see an art charge on your bill, this is most likely what has happened.There are also art charges, sometimes, for layouts and formatting even if you already have the vector file.  For Example:  If you have your logo in Vector format but you want to add specific text under it for a promotion.  The text needs to be added in a Vector Based Program and sized appropriately for the item that it will be imprinted on.  This would incur an art charge too. 

Ask your Designer

Keep in mind that if a professional design created your art for you, chances are they may have your artwork saved as vector art, even if they have not sent that file to you. Some designers do not provide their clients with vector art, as they assume that the client will not be able to open the file. So, if you had a professional logo designed for you, but all you have is a JPEG, or something similar, contact your artist, and ask them for vector art.