by Kirby Hasseman
Welcome to our awesome blog post series for Hasseman Marketing called:
“Brand-ecdotes!”
Each time, we talk to a branding all star about what makes the Promotional Product advertising media so special!
This episode we talk with Brandon Pecharich! Brandon who is a Senior Sales Director at Promo Corner lends his expertise to Brand-ecdotes!
1. What is your all-time favorite Promotional Product and why?
Backpacks. I have a very strange addiction to backpacks and I don’t care who knows about it, HA! A million and one reasons to use a backpack. I have had some really crappy backpacks in my day, but guess what…I STILL HAVE THEM. The addiction is real y’all. Currently, my ‘Errday backpack is the limited edition Chemo Duck custom Penryn Pack(R) from Origaudio. Number 81 here…what you got?
2. Can you name a Promo Product that you have that STILL reminds you fondly of an event, person, organization? If so, can you tell us that story?
Promotional Products are like smells, right? You see the product and read the imprint that usually has a date or reminder of where you got it and all of a sudden…you are back in that memory. I have a bar key…big bottle opener…that I got at the 2006 RMRPPA Fall Show in Keystone, CO. It was donated by Logomark and I know that because like a good supplier they added their info to the Event logo. This bar key has made it through 5 moves, 2 of which were to different States. The reason I have kept this bar key is every time I use/see it I am reminded of the first time I traveled alone for a tradeshow and how amazing this industry is on all levels. Almost everyone that I met and spent time with at that show I am still in contact with…what’s up Anna Marie Madai and Brian Ketterlin?!?! From all the help with set up, transportation, to the Golf pairings and evening outings, everyone was welcoming and FUN! I learned some “tricks of the trade” that I still use today…but those are for another blog post! 🙂
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3. What is the current product you use all the time?
In terms of the most total time used during the day, I am using a 32oz Viking tumbler that I received at an HPPA bowling tourney. My team won first place, BTW. However, Errday I use a Gold Star Vision Brights pen, Prime Line comfort touch journal, and Bay State Bamboo Coasters...and Many Many More!
4. What is an idea/product that you think organizations UNDER use?
The idea of kitting. When companies put a budget together and figure out the cost per person, most of the time they try to spend the whole lot on one product per person. While this can lead to an awesome Bluetooth speaker, Portable battery for electronics, or BA backpack…that is only one product. Low impression rate, limited kool-aid drank. If organizations would take the time to put a kit together with 4-5 lower cost errday products, the daily impression rate increases and kool-aid is guzzled. Put it to y’all this way, for your birthday do you want to tell your friends you got, A. one big prezzi or B. this and that and these and those…etc?
5. What do you think is the best thing about Promotional Products as an advertising media?
Brand recognition through subliminal messaging on products used Errday. A billboard is in your face. TV commercials are annoying, funny sometimes, but mostly a nuisance. Promotional Product advertising is like your best friend. Always there for you through the fun times, hard times, and that one time in jail.
And…that’s another awesome edition of Brand-ecdotes! Thanks to Brandon Pecharich for taking the time to jump in!
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by Kirby Hasseman
It’s time to bring “Marketing Joy” to the masses! At Hasseman Marketing we pride ourselves in providing amazing promotional premiums to customers all over the United States. And frankly, we want to provide the right product to the person for the right situation. It’s NOT just about slinging SWAG.
That’s why we help you ask the right questions (here are 5 you should ask before your next promotion).
On the other hand, we want to be THE place you look for the best cool products for every occasion. We want to create “Brand-Slams” for you and your organization!
This week the BrandSLAM is none other than the PopSocket! What is a PopSocket, you ask? A PopSocket sticks flat to the back of your phone, tablet or case with its reusable, repositionable gel. Once extended, the PopSocket becomes a media stand for your device, a photo or texting grip, or lower it for a video chat. The possibilities are endless with the PopSocket.
The fact is, there is NO better marketing spot for your brand than the back of your customer’s phone! The PopSocket not only gets you there, but it does so with style. PopSockets are super popular in retail, so customers will be excited to receive them. They are functional. They are fun. And they grab prime marketing real estate for your brand!
That’s what makes this a true BrandSlam. For more information on this item (or to order now) you can click on this link. But if you want to discuss options or how this fits in with your other promotional campaigns, feel free to reach out to your HMC representative. Don’t have one? Email us here and can hook you up!
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by Kirby Hasseman
It’s time for a tradition like no other! Each week, our very own Jeff Wickerham takes the time to highlight a specific promotional product that he thinks YOU should know about!
Jeff’s pick this week is the 16oz. Stainless Steel Stack Pint. This 16 oz Stainless Steel Pint tumbler is double walled and vacuum sealed. This means it won’t sweat and with it being vacuum sealed it will keep your beverage cold for hours. This is the same technology that makes the Yeti work, so it will keep coffee hot for hours as well! You can surprise your team with these for a company picnic or get your customers ready for a Tailgate.
Stay tuned for next Friday’s Jeff’s Pick!
Oh…and don’t forget to sign up for our VIP Newsletter here.
by Kirby Hasseman
It’s time for a tradition like no other! Each week, our very own Jeff Wickerham takes the time to highlight a specific promotional product that he thinks YOU should know about!
Jeff’s pick this week is the Augmented Reality Tattoos. Augmented Reality Tattoos are animated temporary tattoos that come to life with a free app. Watch as these temporary tattoos spring into action using cutting-edge technology, and render with stunning graphics on your mobile device. Combine the quality from California Tattoos with stunning technology from HoloTats. These new augmented reality tattoos upgrade your giveaway to the next level of awesome!
Stay tuned for next Friday’s Jeff’s Pick!
Oh…and don’t forget to sign up for our VIP Newsletter here.
by Kirby Hasseman
The Delivering Marketing Joy Podcast is back! Our goal here is to attack 2018 with a vengeance! The Delivering Marketing Joy Podcast will provide some inspiration, motivation and education to make it happen! Consider this your 10 minute “kick in the pants” to get your week started off right! This week on the podcast, we dig into something I am seeing everywhere. It seems that nearly everyone I run into is looking for the “easy way” to success. They want the tactic, the idea, the tool, etc. that will make success easy. Spoiler alert: it doesn’t exist. Today on the DMJ Podcast I dive into this…and give you some things to do to put success within reach. So the hope for this week’s podcast is just to give you some motivation to do “one more.” In each part of your life, whether it’s exercise or sales, your willingness to “do one more” will pay off. So…here’s to Monday! Make sure you never miss an update (or a kick in the pants). Subscribe to our VIP newsletter here.
