What Story Are You Telling?

Reading Time: 2 minutes

hasseman marketing coshocton story Every community has a story.  Every community goes through its ups and downs.  There are times when things are booming and times when the economy is tough.  It’s the nature of things.  Things go up and then come down.   But with hard work and perseverance…things can go back up again. For many years, Coshocton County had it’s share of downs.  A community that had an embarrassment of riches in manufacturing, saw several plants close down or leave.  People who wanted to work were forced into different jobs and sometimes had to look for jobs outside of the community.  For sure, that was part of the down. The challenge I think, for a community (or even an organization), is when they start to identify with the downs.  They make that become a part of their identity.  They start to think “that is who we are…and what we deserve.”  I think that is what has happened (with a group) in Coshocton County.  This group  spends a lot of time and energy “celebrating” the negative.  They continually look for the challenges and the injustices and hold them up.   “See I told you so.  This place sucks.” But over the past couple of years, things have been slowly working back up.  There is an enthusiastic group in leadership that is working together.  If you were looking, you could see the positive shifts happening.  There is an improvement to a park here.  The streets get paved there.  These are subtle, but foundational, changes that improve the community.  Now the signs are starting to become more obvious.   This week the Mayor of Coshocton announced a healthy investment in the community.  A company focusing on digital currency is going to be investing up to $100 million and creating up to 100 jobs on the site of a factory that was closed.   In addition, the cry that “there are no jobs” is officially silly.  Each and every day there are more and more jobs posted to the OhioMeansJobs site for Coshocton County.  Oh…and there are even more just outside of the county.  As a matter of fact, most companies are struggling to hire fast enough. And if you are worried that our workforce does not have the training for these new jobs, I give you…COTC.  Central Ohio Technical College recently announced a program where they are offering free college for anyone in Coshocton County coming from a household where the income is less than $60,000 per year.  It’s free college my friends…check it out. These are just a few obvious (and amazingly positive) signs that things are moving back up in Coshocton County.  But as with any organization, the members of the community are the best and most powerful pieces of the marketing team.   So what story are you telling?   Make sure you never miss an update!  Sign up for our VIP newsletter here.  Each week we send out one email to keep you up on the content! 

My Goals for 2019

Reading Time: 2 minutes

 With all of my talk of goal-setting on this blog (and there is plenty of it), I thought it would be only fair for me to share my goals for 2019 here.  This is always a bit of a scary exercise for me.  On the other hand, it’s sort of a “practice what I preach” moment as well.  In the interest of transparency, there are a few I have left off.  They are a bit more specific and personal.  Either way, here are quite a few of my goals, with a bit of information about them!   1.  Increase Hasseman Marketing Sales 45%:  This is a lofty goal.  But we sent a firm foundation in 2018.  We finished the 2nd half of the year with nearly 25% growth.  My hope is this will be a year that we take it to the next level. 2.  Increase Youtube Subscribers to 1000.  I plan to do more vlogs this year and I think this makes sense.  You can help by subscribing here!  Please do. 3.  Run/Walk 15 Miles Per Week:  This one is pretty straight forward and falls under the Fitness category.  (Read about the 5 F’s of Goal Setting here).   4.  Take 3 Cool Trips with Amy:  We have one scheduled, so I am on my way.  But anytime when we get to hang out…is very good. 5.  Write New Book:  This one has been hanging out there for me for a while.  I have the title and the idea.  I just need to put in the work. 6.  Sell 500 Copies of Books:  I have two books out there now that I think are worthy of purchase.  I need to do a much better job of promoting.  Again, you can help with this one.  Delivering Marketing Joy (about doing promo better) is here.  In addition, the book Fan of Happy (personal development lessons I wrote for my daughters) is here.   7.  Pay off Credit Card Debt:  Though it’s not a huge number, it’s one that I need to fix. 8.  Increase Personal Savings:  This is not a mountainous number…I would like for it to be!   9.  Be a better Father and Husband:  Here is where I make the case for “non-measurable” goals.  I don’t how to quantify this.  But I do know that I need to continue to improve and focus on this.  Having this on my list every year helps me do that. So that’s my goal list for 2019.  What are your thoughts?  What am I missing?   Thanks for reading along and lending your support.  I truly appreciate it.  Feel free to become a VIP.  You can do that by signing up here. 

Behind the Scenes of Interviewing A Hero

Reading Time: 1 minute

hasseman marketing seth godin There is a difference between “Mentors” and “Heroes.”   A mentor is someone who is actively working with you to help you grow in a specific endeavor.  Our industry has a great organization that is actively working to connect mentors and mentees, called PromoKitchen A hero is someone you admire from afar.  You might study them and try and emulate them.  But they might not necessarily know you.  They can have an impact, but it’s usually not face to face.   Today though, on Delivering Marketing Joy, I get to interview one of my Heroes, Seth Godin.  You can find that interview here.  He has a new book out called “This is Marketing.” What was interesting about this interview was in my preparation.  You see, unlike most all of my guests on Delivering Marketing Joy, Seth did NOT want the questions in advance.  In addition, I knew he had a book coming out…but I did not know what it was about. So while I had a few questions cued up, most of this interview was off the cuff.  This would be somewhat nerve-wracking anyway.  But since it was with one of my heroes, it was especially scary.   The great news for me, is Seth was incredibly kind and gracious.  Afterward, he even complimented me on the questions since I did not know what we were going to be talking about.  It was the equivalent of me patting my puppy on the head for going outside.  “Good boy!”  And I was thrilled with the encouragement.   So please check out the interview here and let me know what you think!   Make sure you never miss an update!  It’s time to sign up for the VIP newsletter now.  Each week we collect the content we create, and put it in one easy to read email.  It’s easy...and you can sign up here.  

Brand-ecdotes: Brandon Pecharich

Reading Time: 3 minutes

 

Welcome to our awesome blog post series for Hasseman Marketing called: 

“Brand-ecdotes!” 

Each time, we talk to a branding all star about what makes the Promotional Product advertising media so special!  

This episode we talk with Brandon Pecharich!  Brandon who is a Senior Sales Director at Promo Corner lends his expertise to Brand-ecdotes!

 

1. What is your all-time favorite Promotional Product and why?

Backpacks. I have a very strange addiction to backpacks and I don’t care who knows about it, HA! A million and one reasons to use a backpack. I have had some really crappy backpacks in my day, but guess what…I STILL HAVE THEM. The addiction is real y’all. Currently, my ‘Errday backpack is the limited edition Chemo Duck custom Penryn Pack(R) from Origaudio. Number 81 here…what you got?

 

2. Can you name a Promo Product that you have that STILL reminds you fondly of an event, person, organization? If so, can you tell us that story?

Promotional Products are like smells, right? You see the product and read the imprint that usually has a date or reminder of where you got it and all of a sudden…you are back in that memory. I have a bar key…big bottle opener…that I got at the 2006 RMRPPA Fall Show in Keystone, CO. It was donated by Logomark and I know that because like a good supplier they added their info to the Event logo. This bar key has made it through 5 moves, 2 of which were to different States. The reason I have kept this bar key is every time I use/see it I am reminded of the first time I traveled alone for a tradeshow and how amazing this industry is on all levels. Almost everyone that I met and spent time with at that show I am still in contact with…what’s up Anna Marie Madai and Brian Ketterlin?!?! From all the help with set up, transportation, to the Golf pairings and evening outings, everyone was welcoming and FUN! I learned some “tricks of the trade” that I still use today…but those are for another blog post! 🙂

 

3. What is the current product you use all the time?

In terms of the most total time used during the day, I am using a 32oz Viking tumbler that I received at an HPPA bowling tourney. My team won first place, BTW. However, Errday I use a Gold Star Vision Brights pen, Prime Line comfort touch journal, and Bay State Bamboo Coasters...and Many Many More!

 

4. What is an idea/product that you think organizations UNDER use?

The idea of kitting. When companies put a budget together and figure out the cost per person, most of the time they try to spend the whole lot on one product per person. While this can lead to an awesome Bluetooth speaker, Portable battery for electronics, or BA backpack…that is only one product. Low impression rate, limited kool-aid drank. If organizations would take the time to put a kit together with 4-5 lower cost errday products, the daily impression rate increases and kool-aid is guzzled. Put it to y’all this way, for your birthday do you want to tell your friends you got, A. one big prezzi or B. this and that and these and those…etc?

 

5. What do you think is the best thing about Promotional Products as an advertising media?

Brand recognition through subliminal messaging on products used Errday. A billboard is in your face. TV commercials are annoying, funny sometimes, but mostly a nuisance. Promotional Product advertising is like your best friend. Always there for you through the fun times, hard times, and that one time in jail.

 

And…that’s another awesome edition of Brand-ecdotes!  Thanks to Brandon Pecharich for taking the time to jump in!

 

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BrandSLAMS: PopSocket

Reading Time: 1 minute

 

It’s time to bring “Marketing Joy” to the masses!  At Hasseman Marketing we pride ourselves in providing amazing promotional premiums to customers all over the United States.  And frankly, we want to provide the right product to the person for the right situation.  It’s NOT just about slinging SWAG. 

 

That’s why we help you ask the right questions (here are 5 you should ask before your next promotion).  

 

On the other hand, we want to be THE place you look for the best cool products for every occasion.  We want to create “Brand-Slams” for you and your organization!

 

This week the BrandSLAM is none other than the PopSocket!  What is a PopSocket, you ask?  A PopSocket sticks flat to the back of your phone, tablet or case with its reusable, repositionable gel. Once extended, the PopSocket becomes a media stand for your device, a photo or texting grip, or lower it for a video chat. The possibilities are endless with the PopSocket.

 

The fact is, there is NO better marketing spot for your brand than the back of your customer’s phone!  The PopSocket not only gets you there, but it does so with style.  PopSockets are super popular in retail, so customers will be excited to receive them.  They are functional.  They are fun.  And they grab prime marketing real estate for your brand!

 

That’s what makes this a true BrandSlam.  For more information on this item (or to order now) you can click on this link.  But if you want to discuss options or how this fits in with your other promotional campaigns, feel free to reach out to your HMC representative.  Don’t have one?  Email us here and can hook you up!

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