Hooray For Beer!

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Okay, I am guilty.  I love beer.  And if you read this blog on any regular basis, you know that I love to “Deliver Marketing Joy!”  All of us at Hasseman Marketing love to provide amazing branded merchandise for our customers and friends.  As we often say, that moment when you get that cool box of swag is a little bit like Christmas morning. So we thought…why can’t we combine the two?   That is why we are partnering with Hasseman Brewing (yes, we know them really well) to offer our clients Private Label Craft Beer.  What does this mean?  It simply means that you can get bottles of high quality craft beer with your organization (or event) logo on it!  We feel like this is a great, one of a kind gift idea.   And of course, since we are in the Branded Merchandise business, you can combine the personalized beer with branded coolers, mugs and more!    Check out the flyer below to get your wheels turning! hasseman marketing beer  If you are interested in more information, now is the perfect time!  Please contact us here for more information.   Oh…sorry for the pure sales blog post.  We are just excited! Make sure you never miss an update!  Sign up for our VIP newsletter below.       

What To Do When It Doesn't Work

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 Yesterday I made an announcement that I didn’t really want to make.  I announced that we were closing the Tap Room at Hasseman Brewing in Coshocton.  You can read that update here. While I am disappointed with the lack of traffic and support, I am very proud of what we have done with that business.  We have created a great product.  We have learned a lot.  And we have created a small team of people that are really passionate about the journey.  In addition, nothing really cool happens without taking a risk.  Sometimes risks work.  Sometimes they don’t.  It’s life. But I think what is important in situations like this is, what do I learn from them?  As I said in the blog post, we are not closing.  We are changing.  We will be selling bottles, kegs and are even exploring the idea of doing Private Label beers (I am really excited about that).  As you might expect, there will be more updates on this as we move forward.   But what does this have to do with you?  Simple.  At some point in our lives, we will all have a project that doesn’t work.  It is frustrating and humbling when it happens.  It’s depressing even.  It’s easy to want to crawl into the fetal position and just hide.  It’s natural.  But it’s not productive.  So what do you do when it doesn’t work? Honestly Assess:  When something doesn’t go as planned it’s easy (and natural) to look for someone or something to blame.  But that’s emotion.  It’s important to look at what worked (we got better and more consistent making beer) and what did not (we did not have traffic to the Tap Room).   Make A Decision On What’s Next:  Once you have that, you can look at the options of what is next.  We could have closed completely.  But based on what we felt our strengths were, we felt we could keep it going in a more productive way.   Execute:  Then do.  Obviously we are just beginning this stage.  I don’t pretend to have that all figured out.  Heck…it’s even more obvious that I don’t have it all figured out.  But the world lacks people who execute.  In my experience, good things happen when people take action. If you want updates on what we do next with Hasseman Brewing, you can sign up here.  But if you want to keep up with all of the content we are creating at Hasseman Marketing, sign up for our VIP newsletter here!

Brand Slams: Pint Stacker

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 It’s time to bring “Marketing Joy” to the masses!  At Hasseman Marketing we pride ourselves in providing amazing promotional premiums to customers all over the United States.  And frankly, we want to provide the right product to the person for the right situation.  It’s NOT just about slinging SWAG.  That’s why we help you ask the right questions (here are 5 you should ask before your next promotion).   On the other hand, we want to be THE place you look for the best cool products for every occasion.  We want to create “Brand-Slams” for you and your organization! This week on Brand-Slams we look at the Stainless Stack Pint!  This 16 oz Stainless Steel Pint tumbler is double walled and vacuum sealed.  What does that actually mean to you?  Well since it’s double walled, it won’t sweat.  And since it’s vacuum sealed it will keep your beverage of choice cold for hours.  (You can order online here).   As a side note, this is the same technology that makes the Yeti work, so it will keep coffee hot for hours too.  It’s a true Brand-Slam! At Hasseman Marketing, we think this is a great gift for all year.  You can surprise and delight your team with these Stack Pint’s for a company picnic, or get your customers fired up for a Tailgate.  (As a matter of fact, here are some other cool products for an event like that).  Or, if you want to reach into the life of a craft beer lover, you will win their heart with this.   So if you are looking for an item with high perceived value, and a cost that will not break the bank, the Stack Pint is for you.  It truly is a Brand Slam. To make sure you stay on top of all of our content (including the next Brand Slam) make sure to sign up for our VIP newsletter here.     

Great SWAG for Hasseman Brewing

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 “Hey!  Let’s start a Brewery!”  These are words that many have uttered over the years (often over a couple of beers).  As it turns out, we are actually doing it.  For the last couple of years, I have been working on (with 2 awesome partners) creating Hasseman Brewing in Coshocton, Ohio.  We are super excited to get this project up and running…and it looks like we are close to making it happen!  For the latest updates on that, you can check out the Hasseman Brewing blog here. So what does this have to do about marketing?  As it turns out, a lot.  One thing I have told people over the years is, “You can tell what I like by what I put my logo on.”  Well I thought it might be helpful to see what we have started with (even before we open).  It might give you a peak into what we are thinking…and will give a “shout out” to some of the great suppliers we are partnering with…so far. T-shirts:  If you have visited nearly any microbrewery, you know they have t-shirts.  We are working to create more…but for this first run we went this this soft t-shirt with our one color logo.  We think you need a comfortable t-shirt if you want anyone to wear it…so this is a good start. Hats:  We have several styles of hats we will feature when we open, and we will get more as we go.  But the first two we bought were this Mesh backed Cap and this Heathered Navy one.  These are two totally different styles…but we think they are cool!  But we also wanted to have some choices, so we have this one too.  Anxious to see what everyone likes! Bottle Opener Key Chain:  Want a heavy duty key chain that also doubles as a bottle opener?  Of course you do.  We have that!  🙂 Glass Growler:  You can’t start a brewery and not have Growlers, right?  Don’t worry.  We are on it.  This is a great “to go” container for any brewery!  Check that out here. Stainless Growler:  But if you want to take it “up a notch” on the Growlers, you can go with this one. This is a very cool single walled stainless version.  Still fun to take your Craft Beer on the go!  And yes, this is the one featured in the picture above. Patio Umbrella:  If you have a brewery, or really any outdoor venue where you want to market, these are really nice!  You will want shade (and this works for that) but it’s also an awesome branding opportunity.  Pens:  We also have these fantastic pens that allow us to showcase our brand in full color.  You might not think “pens” when you think “beer” but these are a great piece to help us get our name out there in the community! Coasters:  But we need to keep the rings off of the tables right?  Of course.  That’s why we have these really cool full color drink coasters.  These are a really low cost way to protect the investment!  The fact is, there will be much more to come.  As a matter of fact, I have asked my partners to help hold me back!  But it’s been an amazing exercise…and one filled with personal growth.  Here’s to more good things to come! 

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Cheers! 5 Products for Craft Beer Drinkers

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Let’s talk BEER!  As Ben Franklin once said “Beer is proof that God loves us and wants us to be happy.”  We agree! 


And if you want to market your company or organization, you might want to consider this growing demographic.  As you may already know, the Craft Beer industry is exploding in the United States, and more and more people fall into the category of “beer drinker.”  So reaching this valuable demographic might be a smart business move for you! 



So let’s take a look at some great promotional items that are sure to reach the beer drinkers heart.


Stainless Growler:  If you are not familiar with the Growler, it is a 64 oz container to transport beer in.  Craft Beer drinkers will buy them and take them to each Tap room they visit so they can take home some of the sweet nectar.  This new stainless growler is single walled and beautiful.  Check out this cool product here.


Standard Glass Growler:  Don’t like the stainless look?  No worries. We have the traditional growler as well.  You can see that here.  Contact us for a quote on these!


Bottle Shaped Opener:  This is a great looking new product for the Craft Beer enthusiast…and possibly the Craft Beer establishment.  Maybe the bottle opener idea does not sound new, but the shape and look of this product mimics the look of the bottle. And with a full color imprint, you can make the opener really mirror the brand.  Cool stuff…check it out here.


Flight Kit:  When we head to any craft beer establishment, we want to know if we can order “a flight” of beers.  The idea is you get to try small samples of several different styles so you get a sense of what the establishment has to offer.  The best beer drinkers (and home brewers) would love to do that at home!  Check out this cool flight kit.  What a great gift for any beer drinker on your list!


Craft Beer Calendar:  Do you want to check out new beer all of the time?  If you do, then this Craft Beer Calendar might be a great promotional piece.  This is the perfect piece to put your logo on in order to “co-brand’ with craft beer.  And as is the case with any calendar, you get exposure all year long!  Check out this great price point too.


If you want more ideas about ideas for beer drinkers, you can shop on line here.  Or you can reach out to us and we can help create a campaign that is perfect for you.  Just email here.


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