Stop Blaming “They.” It’s Up To You.

Reading Time: 2 minutes
It was several years ago and I had just come from a community meeting.  I walked into a local retailer and started talking to the nice woman behind the counter.  The topic changed to the local “First Fridays” event that was hosted on Main Street.
The idea of the event was simple.  The First Friday of each month, retailers would stay open later, there would be food, and entertainment on Main Street and (hopefully) people would come down and enjoy.  I loved the concept of the event and was involved with helping to plan it.
The woman started to make suggestions about the event.  It went something like this…
“They need to have it earlier in the day.”
“They need to start it sooner in the year.”
“They need to have more food.”
They.  They.  They.  They.
Having just come from a meeting about First Fridays, I stopped her.
“Here’s the thing.  I am a part of “they.”  We are starting a new group called “we.”  You are welcome to be a part of it.”
She had a confused look on her face, so I explained.  “It’s not an exclusive group.  We don’t get paid.  Frankly, we don’t often even get invited!  It’s just a group of people willing to do something.”
The conversation ended there.
That’s how it happens so often.  There is a long list of people willing to bitch, moan and complain about things.  This group does not like how things are and are willing to tell everyone about it.  But when asked to help, they get quiet or disappear.
Don’t be that guy or gal.
If you see something that you are frustrated with in your community, start considering what YOU can do about it.  Sure, it might be calling “the authorities.”  But it might be something you can do on your own.
Are they weeds too high downtown?  You could pull them.
Does one of your neighbors let their grass grow too high?  You could help them mow it.
Is there trash along the side of the road?  You could pick it up.
You may not want to.  You may even be thinking “that’s not my job.”  Maybe not.  But you COULD do it.  So if you could do it, and you don’t do it…it’s a choice.
The same is true for any area of your life.  If you want something to change, you could wait around for someone to change it for you.  Or, you could figure out what needs to change, and take action yourself.
It’s your choice.  Choose wisely.
Make sure you never miss an update.  Sign up for our VIP newsletter here.  

A Coshoctonian Night To Remember

Reading Time: 7 minutes

Each year The Coshocton County Chamber of Commerce hosts a celebration of Coshocton County at their Annual Dinner.  The event celebrates Coshocton’s successes from the past year, and it’s leaders.  This past Friday, the event was held at the Lake Park Pavilion in Coshocton County.  I am proud to have been able to be a small part of the event.  Below are some of the amazing recipients…and I have included the entire Coshoctonian Speech, celebrating this year’s Coshoctonian, Chuck Hathaway.

Employee Of the Year:  Each year the Coshocton Rotary selects at least one employee in the county that shows the ability to go “above and beyond” in service to their employer.  This year the recipients were Mike Bechtol from WTNS Radio and Seth Dotson from Coshocton Regional Medical Center.  Congratulations to both recipients.

First Responder of the Year:  The Coshocton County Commissioners sponsor the First Responder of the Year.  This year, the commissioners recognized a first responder that has served Coshocton for over 60 years, Royce Emerson.  Congrats!

Young Leader of the Year:  COTC sponsors the Young Leader of the Year at each Annual Dinner.  The award celebrates a young person in the Coshocton County community that is helping to lead the community to success.  This year, the very worth recipient was the Executive Director of the Coshocton County Port Authority Tiffany Swigert.  At Hasseman Marketing, we have had the chance to work with Tiffany first hand, and we can say, we agree!  Congrats Tiffany!

The Coshoctonian Award:  I am so honored to have the opportunity to prepare and present the Coshoctonian Award.  This lifetime achievement award is given each year and provides the roadmap to what service looks like in our community.  Below, you can find the entire Coshoctonian Speech.

Good evening and thank you all for attending. The Coshoctonian award recognizes an individual’s “long term contribution to the well-being and economic climate of the community.” The recipient must be a resident of Coshocton County. It is not the “Coshoctonian of theYear” award; rather it recognizes the totality of a person’s contribution to our community during his or her lifetime. There have been no posthumous awards.

The members of the selection committee are the Chamber President, the Chamber Past President, the Chamber Executive Director, a representative of the city government (usually the mayor), a representative of the county government (usually the Chairperson of the Commissioners), and a past recipient (usually the previous year’s). After studying the nominations, the committee decides upon a recipient during a meeting in February. Each year’s selection has always been unanimous.

We are indeed honored to have with us this evening some past Coshoctonian Award winners. I will introduce them at this time and ask them to stand. Please do NOT withhold your applause, as each of these distinguished individuals deserves special recognition: Barb Emmons, Sally Bullens, Dr. Robert Gwinn and Kathy Thompson.

The Coshoctonian is one of the most prestigious honors our community recognizes.  The award recognizes the totality of achievements from any one individual, and is, in a sense, a lifetime achievement award for Coshocton’s leaders.  In short, those who have been recognized as Coshoctonian have made a difference in our community.  Coshocton is a different, and better, place because they were (and are) here.

This can certainly be said for this year’s recipient.   The best communities and organizations don’t just happen…they are built.  They are constructed…brick by brick…layer upon layer.  This activity takes action…and people willing to take that action.  These builders are willing to step up, put themselves out there, lend a hand and serve.  In short, communities need builders.  This year’s Coshoctonian is the consummate builder.

This year’s recipient of the Coshoctonian Award is Chuck Hathaway.

Chuck truly is a builder.

And when you begin to think of telling his story, the term builder makes sense, right?

After all, he joined his father’s construction business and started to build up Coshocton County both literally and figuratively.  As a matter of fact, it’s hard to look around our community and NOT see buildings, structures and even parks that don’t have Chuck’s fingerprints all over them.

From the Roscoe Village Visitor Center, to Coshocton Hospital, to the First Step Women’s Shelter to the Coshocton High School planetarium, (and oh so many more), Hathaway Construction has had a hand in shaping the look and feel of Coshocton.  They have helped to build the structures that we see every day.

And those of us that have created companies, know that Chuck did not just build buildings.  When you create a business, you are in charge of building a business, a team, and a culture.  When you own a business, you build a place where team members can grow and thrive.  You create jobs.  You are responsible for livelihoods and families.  You have to build that…over and over and over.

But Chuck’s impact on Coshocton County only begins with Hathaway Construction.  Yes…that is only the beginning.

Chuck Hathaway was a huge builder of the Arts in Coshocton County.  He has been an advocate of the arts for most of his adult life.

Maybe that passion started when he helped on the construction of the Johnson-Humrickhouse Museum back in 1979.  Hathaway Construction was owned and operated at the time by his father, but Chuck helped to build that project.  He could have stopped with his service there.  Instead, Chuck continued to serve through donations, being a Friend of Museum, and serving as Vice President and President of their board.

His wife, Paula says he often jokes that he is the only member of their family that does not have a PAYING job at the museum!

And you simply cannot talk about Chuck’s love of the arts without talking about the Footlight Players!  Chuck has been involved in every aspect of the theater…and it started many years ago…almost by accident.

It seems during the production of the Sound of Music, his wife Paula, had a role.  But the production was sorely low on men in the cast.  When Paula told him about the challenge, Chuck volunteered.  He said, that if all they needed him to do was stand in, he could manage that!  Of course, Chuck went to rehearsal only to find he had a prominent speaking role…and his love of the theater began!

Since then, Chuck has been on stage for at least 23 productions!  He has also served off stage in the role of producer, director, assistant director, play reading committee, stagehand and, yes, construction crew.  He has also served as the Footlight Treasurer for the last 28 years!  As his wife Paula says, “The theater is a part of him.”

In addition to the theater, Chuck served the arts through the Pomerene Center for the arts.  Chuck was a board member, volunteer and donor of the organization since the 1990’s.  And, as many of his nominators said, he was always willing to lend his expertise, equipment, and his team to help with a project to get it done.

One amazing example of this comes from the ashes of disaster.  Many of you remember the fire at the Park Hotel site, and the ashes of its remains.  As you may recall, the devastation was so bad, that part of Main Street was shut down.  When Anne Cornell and the Pomerene Center for the Arts worked to renovate that space, who did they call on to help?  Of course, Hathaway construction stepped up to help.

As Anne said, “No one would say accepting this role was a good business decision.  The only way it made sense was in the context of Chuck’s commitment to the community and seeing it progress towards something new.”

In that place, where the smoldering ashes of the Park Hotel once burned, the ArtPark is an example of this year’s Coshoctonian doing what he does best…building.

Chuck is also a builder of Youth in Coshocton County.  In addition to the arts, which obviously serves our youth, Chuck has also been involved for many years with the Muskingum Valley Council, Boy Scouts of America.  He has served as a board member, and he and his wife Paula, established the Charles Hathaway IV Boy Scout Fund at the Coshocton Foundation.  The fund benefits local Boy Scouts by assisting them in achieving their dreams through many scouting adventures.

Chuck has been a builder of business, buildings, youth and arts in the Coshocton County.  But he is also a builder of community.

Chuck has served on countless committees, task forces, and teams with the aim of improving the community.

One simple example of this was the Strategic Economic Development Task Force.  Chuck was a part of a group of concerned citizens that spent a lot of time creating a Strengths, Weaknesses, Opportunities and Threats (or SWOT) analysis of Coshocton County.  The report was comprehensive and the group took a lot of time to get it right.  And that’s great.

What’s better though, is that Chuck was a part of the ongoing group that helped to coordinate efforts in the community to accomplish nearly all of the goals on that initial list.  Chuck attended each meeting with great energy, an optimistic attitude and an amazing insight into what was being done…and what needed to be done.

To this, I can speak…because I got a chance to sit in on some of those meetings.  Again, Chuck was the consummate builder.

A great story of Chuck’s community involvement came from Lyn Mizer, Executive Director of the Coshocton County United Way.  Chuck served on the budget committee for the United Way and he came to Lyn one day…concerned.

He asked Lyn if she had read the Legal Notice in the Beacon about the housing development hoping to buy the old Pretty Products site.  Lyn’s response?  “No!  Who reads those?”  Of course…Chuck does.  There was concern about what kind of housing that would be built at the site.  With Chuck’s keen eye and encouragement, a large group of concerned citizens showed up at City Council to express their hesitation with this project…and it did NOT happen.  In this case, it’s not about just building…but building things the right way that shows Chuck’s character.

Chuck Hathaway is a builder.  He has helped to build a business, the arts, youth, countless organizations and Coshocton County as a community.

The true measure of the Coshoctonian is that our community is a better place because they were here.  In so many ways, and so many areas, we see that is certainly true when it comes to Chuck Hathaway

Thank you Chuck, for your service to Coshocton County.

Please join me in congratulating Chuck Hathaway as the 2019 Recipient of the Coshoctonian Award.

I am so proud to have been a part of this great evening celebrating the good work of Coshocton’s leaders.  Congrats to all of the recipients!

What Story Are You Telling?

Reading Time: 2 minutes

hasseman marketing coshocton story Every community has a story.  Every community goes through its ups and downs.  There are times when things are booming and times when the economy is tough.  It’s the nature of things.  Things go up and then come down.   But with hard work and perseverance…things can go back up again. For many years, Coshocton County had it’s share of downs.  A community that had an embarrassment of riches in manufacturing, saw several plants close down or leave.  People who wanted to work were forced into different jobs and sometimes had to look for jobs outside of the community.  For sure, that was part of the down. The challenge I think, for a community (or even an organization), is when they start to identify with the downs.  They make that become a part of their identity.  They start to think “that is who we are…and what we deserve.”  I think that is what has happened (with a group) in Coshocton County.  This group  spends a lot of time and energy “celebrating” the negative.  They continually look for the challenges and the injustices and hold them up.   “See I told you so.  This place sucks.” But over the past couple of years, things have been slowly working back up.  There is an enthusiastic group in leadership that is working together.  If you were looking, you could see the positive shifts happening.  There is an improvement to a park here.  The streets get paved there.  These are subtle, but foundational, changes that improve the community.  Now the signs are starting to become more obvious.   This week the Mayor of Coshocton announced a healthy investment in the community.  A company focusing on digital currency is going to be investing up to $100 million and creating up to 100 jobs on the site of a factory that was closed.   In addition, the cry that “there are no jobs” is officially silly.  Each and every day there are more and more jobs posted to the OhioMeansJobs site for Coshocton County.  Oh…and there are even more just outside of the county.  As a matter of fact, most companies are struggling to hire fast enough. And if you are worried that our workforce does not have the training for these new jobs, I give you…COTC.  Central Ohio Technical College recently announced a program where they are offering free college for anyone in Coshocton County coming from a household where the income is less than $60,000 per year.  It’s free college my friends…check it out. These are just a few obvious (and amazingly positive) signs that things are moving back up in Coshocton County.  But as with any organization, the members of the community are the best and most powerful pieces of the marketing team.   So what story are you telling?   Make sure you never miss an update!  Sign up for our VIP newsletter here.  Each week we send out one email to keep you up on the content! 

Helping with the Next Right Step

Reading Time: 2 minutes

 Most of us want to help.  In some way, some day, most people like the idea that they can make someone’s life better. But where do you start? With a world full of people and problems, it’s hard to know what problem to help with?  Then, if you have decided about a passion project, it can be hard to decide how to help.  Where do you start?   Often the best answer is the simple answer.  Start with “the next right step.”   Take, for example, homelessness.  During this brutally cold time of year, it’s easy to see that this is a need.  The unfortunate fact is, there are homeless in every community.  We think of homelessness as the nameless people that sleep on the street.  And sometimes, those of us that are fortunate, wonder what they must have done to get there.  But there is also a population of people that are homeless, and stay on couches and floors.  There are men, and women, and children.  It’s not a new problem.  But it’s a problem, nonetheless.   It’s a real challenge.  So where do you start?  With the next right step. From now until February 28th, we will be collecting the items below for the local homeless population.  We have already begun the effort and wanted to give you the chance to help.  You can drop off goods to our office at 432 Main Street in Coshocton.  Don’t have anything to donate (or don’t live nearby) but want to participate and help?  Awesome.  Send a donation and we will gladly purchase items for you.  We will take care of getting the goods to a few wonderful local people that are helping to serve the homeless population in our area.  Below are items that are being accepted. In addition, we recently did some really cool t-shirts that were imprinted with the mission: “Be Kind.  Spread Joy.  Embrace the hustle”  These t-shirts have been a huge hit.  They have a great message and they are super comfortable.  Want one?  You can purchase one for $25 and the proceeds will go toward this cause.hasseman marketing be kind Where do we start?  The next right step.  Join us in helping. Be Kind.  Spread Joy.  Embrace the hustle. Make sure you never miss an update.  Sign up for our VIP newsletter here.  

15 Things on my "Grateful List"

Reading Time: 2 minutes

hasseman marketing grateful When I am not sure what to write about, and more importantly, what to think about, I think about what makes me grateful.   As I have said before, you cannot be negative or angry when you are grateful.  So when I am stressed, or anxious or frustrated, I take a deep breath and go through this exercise.  It usually only takes me a few minutes to get my mental state back on track. Here are a few things that go through my mind when I do this… 1.  My wife:  I am incredibly lucky to have Amy in my life.  She truly does make me want to be better.  As I think about blessings in my life, she is at the top of the list. 2.  My girls, Skylar and Jade:  These two make me super proud.  I love the young ladies they are growing into.  Their journey has just begun. 3.  My family:  All of my family have been super supportive of me throughout my life.  I am forever grateful for that. 4.  The Hasseman Marketing team (yes that includes Robbie too):  I can’t believe the great group we have put together here.  Last night we had our holiday party…what a fun group.  I am excited about what we are creating together. 5.  My Coshocton County friends:  What a great group of people!  These are the folks that would help me out (in an instant) if needed. 6.  My Promo industry friends:  These folks inspire me to be better in my profession.  7.  My heroes that inspire me:  Though I don’t “know” these people, I watch them from afar and they get me fired up to do better in many areas of my life. 8.  My health:  I am so blessed to be healthy.   9.  My home:  Speaking of blessed, I love the place I have to rest and relax. 10.  The giving spirit of Coshocton County:  It’s so cool to see this small community rally together whenever there is a need. 11.  Newpointe Community Church:  I feel like this church has come to Coshocton just when it was needed.  It’s been great for me for sure. 12.  Local Leaders:  I totally love the level of collaboration that is going on in Coshocton County right now.  It’s at a level I have never seen.  As a side note, our own Port Authority Director, Tiffany Swigert was in Washington D.C. this week.  Here is a clip of her talking with Leaders there.  You can hear her at about 1:06 in.   13.  Industry leaders:  The marketing conversation has been elevated (or at least it is being elevated) because the leaders in the industry are helping to make it happen.  Let’s keep that going. 14.  My puppies:  When they are not pooping and peeing…they are fun. 15.  The Drone:  I am happy we tracked the drone down after a recent adventure.  You can see that adventure here.  As you can see, this is a woefully incomplete list.  But it’s a start.  It’s a place I can go to get my head back on straight.  What does your list look like? Make sure you never miss an update!  It’s time to become a VIP!  I would be grateful for that.  Sign up here.