by Kirby Hasseman
(Coshocton, OH)—Coshocton-based marketing firm and promotional products distributor Hasseman Marketing & Communications is growing again. Hasseman Marketing is excited to welcome Briar Swigert to their team. Swigert graduated from Coshocton High School and brings enthusiasm and a hard-working spirit to Hasseman Marketing.
“I am thrilled to have Briar on the team, and cannot wait to see what amazing things he brings to the table,” says Hasseman Marketing CEO, Kirby Hasseman. “Not only does he have a great attitude and is willing to learn, but he is also very diverse in his talents. That will be great for us and our clients!”
In his new role, Briar will lead the print production for Hasseman Marketing and clients as well. This includes business cards, postcards, invitations, letterhead, envelopes, books, calendars, etc. for Hasseman Marketing clients. In addition, Swigert has a creative mind and is learning the digital marketing design side of things as well.
“I am so excited to see what all I get into here,” says Swigert. “I am learning something new each day, and am eager to help Hasseman Marketing and our community with their marketing needs.”
Hasseman Marketing headquarters is located at 432 Main Street in Coshocton, Ohio. They can be found online at www.HassemanMarketing.com. In addition, you can follow them on Facebook at https://www.facebook.com/hassemanmarketing. You can also find more out about our staff at https://hassemanmarketing.com/about/.
by Kirby Hasseman
At Hasseman Marketing, we are proud of our community. And we are proud that Coshocton County is the birthplace of the Promotional Products Industry. It’s true. The birthplace of the $25 billion industry starts with an entrepreneur from Coshocton named Jasper Meek.
“Jasper Freemont Meek was one of the earliest significant contributors to this budding industry. He owned a small newspaper in Coshocton, Ohio, and like many other small newspaper owners of the time, he supplemented his revenue by taking on job printing, which used his printing press between editions.
Seeing a child drop her schoolbooks in the dirt on Main Street spurred Meek to approach his friend, Mr. Cantwell, owner of Cantwell Shoes, with an idea about building store traffic, name recognition and ultimately increasing sales. Meek’s idea was to imprint a burlap book bag with a simple but direct advertising message, “Buy Cantwell Shoes.” Cantwell would give every child who came into his shoe store a free bag. The children would carry the bag as they walked to and from school so Cantwell’s name would be seen all over town. Mr. Meek manufactured the book bag, imprinted the advertising slogan on his printing press, and both Meek and Cantwell reaped the rewards.”
From here, the industry took off. Competitors popped up and built upon the success of each other. And soon, Coshocton became a hot bed of artists, Coca-cola trays and calendars. Jeff Shaw talks about that history in this video.
The words Coshocton and Calendars went together.
Over time, some of the calendar business left Coshocton County. Back in 2004, then JII Promotions outsourced their calendar manufacturing to Norwood in Sleepy Eye, Minnesota. And in 2018, Elliott Calendar company sold most of it’s calendar manufacturing to Drum-line. Beach Company, which has roots back to the beginning of the industry, still produces calendars today.
We are excited to carry on that proud calendar tradition.
At Hasseman Marketing, we have started to produce a limited number of custom calendar options…and the response has been tremendous. The three styles we are currently offering are the 12 Month Appointment calendar, the Year at A Glance calendar and the Custom Planner calendar. All of these can be found here. And because we believe that calendars are still foundational for great marketing, more styles will be explored soon.
We are proud to join this rich history of promotional products in Coshocton County. We look forward to producing calendars here in Coshocton for years to come. If you are interested in chatting about creating a custom calendar for your organization, let’s talk!
by Kirby Hasseman
Yesterday, my wife and I had lunch at a brand new restaurant in Coshocton. And when I say “brand new,” I mean it. They opened yesterday at lunch…and we were there. The new place is called Main Street Station and it’s next door to the Hasseman Marketing office. So we were able to watch from a close distance at how hard they have been working the last couple of months to get ready for this.
Starting any new venture is hard, but working to open a restaurant during a pandemic has to be top on the list of challenges!
Amy and I were there because we are excited to have a new dining spot in Coshocton. But we were also there because we understand how hard it is to start something new. It is challenging and fun, and exciting and overwhelming and scary. As a matter of fact, it can be all of those things at nearly the same time! Your team is looking at you for answers that you don’t yet know. Everything is being done for the first time.
And during those times of launch and exploration, it’s important for a community (any community) to celebrate new beginnings.
These new ventures require bravery. They also require time and money and hard work. But the one thing that people often forget about new businesses is, they require support. If you want to have new gym in town, you need to join it. If you want to have a successful restaurant in town, you need to go and enjoy it.
When someone in your community starts something new, make sure to celebrate it. Patronize it and spread the good news. Look for positives to share…and be a part of the reason that new venture succeeds.
P.S. Amy and I had a great lunch at Main Street Station yesterday. The food was fantastic (and there was a lot of it) and the new decor looks great! And as a side note, both of my daughters are working there too…so stop in and see them! Good luck Main Street Station! You are off to a great start!
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by Kirby Hasseman
It’s time for Episode 37 of the He Said She Said Podcast with Hasseman Marketing! This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing! We talk about business, family, community and more. So listen in and let us know what you think!
On this episode we talk about…
Trending Topic
This week Kirby and Amy talk about the CoronaVirus (yes again). The topic is still trending, and they talk about how their view on the crisis has changed in the past week. They took a trip recently (you can see video of that here) and they talk about that trip and why it’s SO important to continue to evolve your views as the facts evolve.
Weekly Whirlwind
This week in the Weekly Whirlwind Amy gives a quick update on what she is doing to keep the building project rolling forward. Kirby talks about how is week is focused on creating content and planning for the next few months. He talks about a podcast with Bill Petrie where he was inspired to plan through the crisis. You can check out that podcast here.
Lesson In Life
This week in the “lesson in life” Kirby and Amy talk about the Self Care and Headspace. In this stressful time, it’s more important than ever to create time to separate from the chaos and allow your brain some room to breathe. Listen in as they discuss how Amy does this in the evening.
Shout Outs
Each week we want to give a shout out to an organization or an individual doing good work. This week Amy leads the way talking about how the Truck Driving community is being overlooked in this crisis. We thank all of the first responders and all of the people that are helping to keep the country rolling through this stressful time. We don’t say it enough…but thank you!
So that’s a wrap! Thanks for listening to Episode 37 of the He Said She Said Podcast! Any feedback will be welcome as we try to provide you value! If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.
Thanks so much for listening! If you have any topics you want Kirby and Amy to cover, please comment and let us know! Oh…and if you like this content, check out this page where you can find all of the content we create!
by Kirby Hasseman
It’s time for Episode 36 of the He Said/She Said Podcast with Hasseman Marketing! This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing! We talk about business, family, community and more. So listen in and let us know what you think!
On this episode we talk about…
Trending Topic
This week Kirby and Amy talk about the CoronaVirus and the effects of that. They give their (uneducated) takes on the issues involved and the hysteria around it. Listen in and let us know what you think!
Weekly Whirlwind
This week in the Weekly Whirlwind Kirby talks about getting ready to travel and getting as much done as you can on a short week. Amy gives a short update and tells us that work on the floors are coming!
Lesson In Life
This week in the “lesson in life” Kirby and Amy talk about the need to take a breath. Whether it’s this new Coronavirus or whatever the latest 24 hour news cycle entails, we all need to learn to breathe and calm down.
Shout Outs
Each week we want to give a shout out to an organization or an individual doing good work. This week Kirby and Amy give a shout out the Coshocton County United Way. They will be hosting the 16th Annual Coshocton Clean Up Day coming April 18th. This is a great event. In addition, Amy gives a big shout out to Jade Hasseman who has created a clothing drive for those in need in Coshocton County.
So that’s a wrap! Thanks for listening to Episode 36 of the He Said She Said Podcast! Any feedback will be welcome as we try to provide you value! If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.
Thanks so much for listening! If you have any topics you want Kirby and Amy to cover, please comment and let us know! Oh…and if you like this content, check out this page where you can find all of the content we create!
