3 Tips On The Perfect Corporate Gift

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hasseman marketing corporate holiday gifts One of the reasons I love Delivering Marketing Joy is, I not only get to ask some of the smartest people in business a few questions each week, but they get to ask me one.  We structure it this way so it’s more of a discussion.   (You can find the latest Delivering Marketing Joy here). I love this because these thoughtful leaders often ask me questions that I have not answered before.  Or, more likely, they ask them in different ways that make me think differently.   This happened to today.   The show we recorded will not air for a few weeks, but the question is incredibly timely, so I wanted to share it here.  I was asked: “What are 3 things to think about when getting a corporate branded gift to make sure it is on the mark?”  Though I get asked about corporate gifts a lot, this was a different way of looking at it.  So I wanted to share my answer.  Oh…and of course you need to think about how much you want to spend…and how many you want to give.  But so many people don’t go any deeper than that!  So here is a little different thought process. Many of us have heard the term “Who?  What?  Where?”  These are the questions you need to answer when telling a story.  They are also the things you want your clients to remember…right? But when creating a corporate gift you want to answer “Who?  Where?  What?”  Same questions, but in a specifically different order. Who:  When creating the perfect gift, you want to think hard about WHO you are giving it to?  What do they look like?  What are they interested in?  Are they predominately female, young, old, techy, office, etc.  Who are they really? Where:  Next I like to consider WHERE I would like them to enjoy the gift.  Do I want to occupy space on their desk?  Are they in the office (and do they need to share)?  Do I want them to use these in their home?  Where do I want them to enjoy the gift? What:  Only after I get the first two figured out do I roll to WHAT I want to give them.  Once I know the WHO and the WHERE, this can come together quickly.  If they are a young tech-friendly crowd and I want them to use them in the office, maybe I like the idea of bluetooth headphones.   You get the idea.  Go through this process and you might find just the perfect gift that they might NOT get for themselves.   P.S.  If you want a few cool last minute ideas, you might want to check this out. Make sure you never miss an update!  Sign up for our VIP newsletter.  Each week we send one email with all of the content for the week so you can catch up!  Sign up here.  

Last Minute Gift Ideas

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hasseman marketing last minute gift Now that Thanksgiving is behind us, many people look up from their turkey filled haze and realize that we have officially entered “the last minute” for Corporate Gifts!  You want to say “thank you” to your best clients and employees (to fix the appreciation gap), but you know you have to hurry! We get it.  We do the same thing!  So here is a quick list of “last minute” gift ideas that will leave a lasting impression! Presidio Backpack:  If you want a gift that is stylish and functional, this might be right fit for you and your team.  The Presidio Backpack is vintage inspired with modern day features and it comes in denim or black.  Very cool.  To learn more go here. 42 Can Coleman Cooler:  I love this cooler so much I wrote an entire blog about it!  You can check that out here.  But the fact is, this will be the only cooler you need!  It’s a good size to hold all you need…and it will keep ice 36 hours.  Learn more here. 12 x 18 Year At A Glance Calendar:  This is simple.  Functional.  And we print this in house!  If you want to get your contact information up all year long on your best customer’s wall…and provide them value…this might be the answer! Oh…and we also have a new 12 x 18 Calendar product that is nearly indestructible.  It’s water proof and so tough to tear.  This is THE product you want to have on construction sites, manufacturing, food, healthcare and more.  Let us know if you need more information! Pyramid Copper Vacuum Insulated Tumbler:  This piece has a cool design, a great quality and a quick turn around time!  It’s all you need in a gift for the holidays.  Check out colors and details here. Urban Peak Drinkware Gift Set:  This has plenty of “wow” factor because of the great packaging and the different styles of drinkware.  Oh…and did we mention you can do a really cool imprint on it?  Learn more here.   So those are 5 quick ideas.  Need more?  We can help!  But time is of the essence.  Please email us here and we can help move you in the right direction! Make sure you never miss an update!  Sign up to be on our VIP list here!  

Great Gifts They WON'T Buy For Themselves

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 I was meeting with a client the other day and we were discussing year end gifts for some of her VIP customers.  She said she wanted to get them “something cool,” and then she added, “really I want to get them something they would love…but they would not buy for themselves.” Yes!  That’s perfect.  That a the definition of a great gift.  It’s something they would love…but not buy for themselves!  With that challenge in mind, I thought I would share a few that I think fit the bill! Urban Peak Gift Set:  I love this.  As a matter of fact, it’s the gift I got our team last year.  Why?  Because it fits everyone.  It’s functional.  It’s got wow factor.  And with a full color imprint, you have great branding opportunities.  This gift includes the Urban Peak cooler (great size) and 3 (count ’em 3) great vacuum drinkware pieces.  Get more information here. Mission Pack:  This is still my go to backpack. Designed by people who really travel, this one has all the bells and whistles.  And, get this, with a minimum of 1 piece, you can personalize this too!  Check it out here.   Sonosphere Bluetooth Speaker:  This is a super cool gift with great sound.  The Sonosphere is a beautiful speaker and includes a full color imprint.  Again, this is the kind of piece where you can really tell your story or show your appreciation.  In addition, this is another piece with a one piece minimum…so you can personalize this like an award.  Oh…and I love the packaging of this piece.  If you want to make your VIP’s feel special, then this should be on the list! Yes…Beer:  As I mentioned in this recent blog, we are doing Private Label Craft Beer.  This is truly a one of a kind gift.  For more information on it, check this post out.  Finally, let’s talk about Brands!   North Face Dry Vent Rain Jacket:  You may not know this, but we able to get you the best brands in the business as well.  This is just one example of a stylish jacket you can find in retail…and you can co-brand with now.  This is a great jacket from North Face. And if you are interested in other brands, like Under Armour, Columbia, Coleman, Dri-Duck, and so much more…we have your back.   These are all cool gifts that they will be really fired up to get…but they probably won’t go out and by.  So they are sure to delight! As always, now is a great time to make sure you never miss an update.  Join our VIP list here.