Get Out Of The Cheap Seats

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comments from the cheap seats

There was an announcement recently about a local business that was closing its doors.  I was saddened for the owners and the employees, and then I was fascinated by the response I saw from the cheap seats on social media.  Though there were certainly responses that expressed their sadness for the company, there were just as many that took the time to take shots at the business and the owners.  The comments were all over the place in nature, but I did notice one thing in common.

None of these “shots” came from other business owners or leaders.

Have you ever noticed that?  You rarely see negative comments from someone who has walked the walk.  These “coulda, woulda, shoulda” observations nearly always come from the cheap seats.  It’s easy to hurl insults when you don’t have to actually put in the work.  That’s why, as Teddy Roosevelt says, “It’s Not The Critic That Counts.”

The same is true for other areas too.

You rarely see a One Star Book Review from another author.

The person that creates content almost never posts mean comments on the new video creator.

A person who has worked hard to get in shape hardly ever fat-shames the person working out.

These people don’t spew venom at the person putting in the work because they know how hard it can be.  Sure, everyone has 20/20 vision from the past.  Everyone has an opinion on what needs to be done, or what you should have done.  But most people are unwilling to do it.  That’s not my opinion.  It’s just math.  The work is not done by the majority.  It’s done by those willing to raise their hand.

So if you are one of those people that is putting in the work, take heed.  You are appreciated.  And, like that local business, you might stumble.  As a matter of fact, stumbles are inevitable.  But the future is made by those that take the step, grab the bull and put in the work.  So good luck.

And if you are one of these people that find yourself yelling from the stands, this is your invitation.  Pick a project.  Take a step.  Do the work.  You will have way more impact than by just being another voice in the crowd.

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The New Website Is Here

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We are so excited to welcome you to our new and improved website!  At Hasseman Marketing, we work hard to provide our customers and prospects value, and we hope our new site is better designed to do just that.  On the other hand, we wanted to keep some of the personality that made our old site fun!  So let’s talk a bit about what you are going to find today…and moving forward!

We Are A Media Company:  I talk all of the time with our clients that “everyone is a media company” today.  I wrote this post last year and talked about my commitment to that.  But the fact is, though we create more content than most companies, we had it all over the place on the web.  This new and improved site has nearly all of our content in one place.  We have our blog on the site, which we have always had.  But you can also find Delivering Marketing Joy, my Day in the Life VLOG, and several podcasts…all right here!  My goal is to have a new piece of content on this page nearly every day!

Showcasing Our Services: Believe it or not, our old site did not have all of the things that we offered on it!  We want to fix that.  Now each of the areas where we can serve your business, has a dedicated page on the site.  Want to learn about our in house print offerings?  You can learn about that here.  Want to know how we can help you with video?  You can find that here.  And new to our services, we are now offering Web Development Services too!  We are excited to have Eric Dingler help us with this new service.  If you want to learn about this, you can find more information here.

As a side note, each of these services needs more detail…but that will be coming soon!

Contacting Our Team:  We always have fun with our About Us page, and this one is no different.  We included some testimonials from some great clients AND we have information about each of our great team members…and how to contact them!  You can find that page here.

So that’s what I think!  What do YOU think?  Let me know.  We are excited to continue to evolve and grow to serve you better!

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You Probably Won’t Read This Blog

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hasseman marketing content

Okay.  So maybe that was a bit of reverse psychology.  If you are reading this, though, it must have worked.   But I promise there is a point to this exercise. Many of you know that we have been creating content for quite some time now.  I have created hundreds of podcasts, probably over 300 videos, and well over 500 blog posts.

I have committed to the idea of creating value through content, because it’s the right thing to do.  (And it’s working).   But one thing I have yet to REALLY learn is what will work.  I talk about this a bit here.

What I mean by this is that sometimes I write a blog that I think is really good.  I am excited about the topic and I think it will add value to a lot of people.  I am fired up to push publish…and…nothing.  Often, those sure-fire hit blog posts don’t seem to resonate.   Then, especially as I was committed to writing a blog every day, I might crank out a quick one with very little thought and BOOM, that article takes off.

When I blogged about this in the link above I got quite a bit of feedback that I needed to see what my audience was passionate about, and stick with that.   So I tried.   I noticed that sometimes I wrote specifically about a marketing topic, and that did well.  For example, this blog about how to deal with Haters online was read quite a bit.  So I decided to write another article like that.  Here is a one that discusses treating social media like a cocktail party.

The results?  Meh.

Okay…maybe it’s about “real” stories and authenticity.  This is a word everyone throws around a ton, so that must be true!  I wrote this article saying “I am NOT for everyone” and it was one of the most read blogs of 2018.  It was written out of a moment of frustration.

So what if I shared those moments more?  I wrote this blog about being overwhelmed and…well…the results were okay.   I have had the same results with video.  I am excited about my Day in the Life videos.  For example, this one where we lost our Drone got over 500 views pretty quickly.  But we have others in this series that (it feels like) no one watches.

Just currently, I am excited about this video we created that’s a little more inspirational.  It’s gotten some great feedback, so I am thinking of creating more things like that. The point of all of this exercise is that it’s a work in process.  Even the best content creators have pieces of content that flop.

It happens in Hollywood all of the time!  The best studios, producers and actors team up on a project…and no one cares.   So if it happens to the best, don’t worry when it happens to you.  It’s important, I think, to just keep showing up.  Keep pushing out your message and your value into the world.  You probably won’t know when something will flop.

But you also might be delighted when something really takes off and makes a difference. Oh…and the same is true for sales too.  You never know if THIS will be the sales call that helps you break through.   Go get it.

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Doubling Down on Video

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hasseman marketing video At the beginning of this year, I made a commitment to do more video.   The goal was to provide value through content in new ways.  It might be to entertain, educate or inspire.  And though we have been super active with this blog (and I want to continue to be), I felt like video is another way to reach out. So I wanted to share a few videos that you might not have seen so far this year.  Oh…and if you want to make sure don’t miss, you can subscribe to my Youtube channel here.  My goal is to increase my number of subscribers…so you can help! Delivering Marketing Joy:  As you may or may not know, I have been doing a web show called Delivering Marketing Joy for several years now.  Every Wednesday, I interview a new marketer, entrepreneur, author or leader…and I have done that for over 220 episodes!  Today I talk to Jason Lucash from Origaudio, and you can watch that here. Motivational:  I have also tried to make a commitment to inspire more this year through video.  This recent video for the New Year is an example of that.  Watch this and let me know what you think!  Remember, if you want to have a better year (or week or month) you need to take action! Day in the Life:  In addition, I started a vlog series that I call a “day in the life” that follows me around in different areas of business.  This is from a recent trip to Vegas for the PPAI Expo.  The goal is to entertain and inform…and there will be plenty more to come. Community Support:  Finally, I want to help support things in the community that inspire me.  That’s why I created this video about Kids America and this short video about helping the homeless.   Either way, my hope is I will be creating some video that you enjoy.  As I said, if you are interested, feel free to subscribe to my Youtube channel here. And of course if you want to make sure you never miss any content, you can sign up to be a VIP here.

Will THIS Work? I Have No Idea.

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hasseman marketing will it work It’s hard to believe it’s been over a half a year! For better than 6 months, I have been writing a blog post here each and every day.  It’s Saturday morning, as I write this, and here I am, typing away.  The experience has been enlightening in many ways, and it has forced me to stretch myself.  Ed Mylett talks about being successful starts with “keeping promises to yourself,” and this has been that for me.   But one thing it has truly taught me is what I DON’T know.  I don’t know what it going to work.  I don’t know what is going to resonate.  I don’t know what is going to help people.   I will give you an example from this week.  On Monday I posted a blog that I wrote a few years ago.  It was 5 Business Lessons you can learn from Garth Brooks.  I was watching a concert with him at Notre Dame Stadium and that seemed appropriate.  It was a blog post that did very well.   Then on Friday I posted 5 Business Lessons you can Learn from Adam Sandler.  (I had seen him on the sideline of an NBA highlight).  I enjoyed writing this and thought it would really take off.  I linked to outside sources.  I referenced movies.  This post was viewed 8 times LESS than the one above.   Was it because Garth is better than Adam?  Was one better written than the other?  Was it the time of day?  Was it the day?  What was the reason that one of them took off…and the other did not?   The honest answer–after 6 months of doing this every day–is I have no idea. I think this is a strange little mind game that holds people back.  They just don’t know what is going to work.  So they think about it.  Then they think about it some more.  Then they talk about it and plan about it…and do nothing.  This question of whether it is going to work creates a “paralysis by analysis.”   They literally “think” themselves out of taking action. What I have learned from this exercise of writing every day is we need to do just the opposite.  We need to lean into action, precisely because we don’t know what is going to work!  That consistency of taking action is what will create the outcome we are looking for.  It’s not the one action.  It’s the many. *In sales, we don’t make the sales call because it’s not the right time of day, week, year, etc.  But you don’t know.  So you might as well make the call. *In fitness, we don’t start working out because we are going to wait for the next new workout plan.  Just get on the treadmill. You get the idea.   Will it work?  Will it fail?  Will this be the magic video that goes viral?  The answer, if we are honest, is we don’t know.   Will this be the blog that has an impact and creates a mindset of change for you?  I don’t know.  So I will hit publish to find out. It’s time to become a VIP!  Sign up for our VIP list here.