That's Your Opinion

Reading Time: 2 minutes

hasseman marketing facts Fact > Opinion Here’s a troubling thing about social media and our culture today.  We have blurred the lines between opinions and facts. I tell you this and it’s a FACT!  Careless Whisper is a terrible song!  I mean, what kind of lyric is “Guilty feet have got no rhythm,” anyway?  It’s so bad! Though I stand by that statement, it’s my opinion.  It’s not a fact.  And one of the biggest challenges I see to real truth telling in the world today is that (ever more) blurred line.  It certainly starts with our traditional media.  At one point, our news was brought to us at 6pm and 11pm and was designed to be informative in nature.  Here are the events of the day  But what media companies have discovered is that controversial opinions move the needle on viewership…and eyeballs mean advertising dollars.  So more and more of what you see on the “news” is simply someone’s opinion on the events.  It’s a line that has become difficult to see if you are not looking for it. But it’s not the media’s fault, my friends.  It’s ours. Why?  Well first of all, the media is a reflection of what interests us.  If we stop watching, and ratings plummet, they will change.  They are a business.  So if we continue to gobble it up, they will continue to serve us.  That’s part one. But maybe more importantly is what we do with the information that is served to us.  What do we do with it?  So often, we take the information at face value, with no research or thought, and we regurgitate it.  Hateful and deceitful and, at the very least wildly biased messages get shared again and again.  That, my friends, is not the media.  That’s us. And you might say that “it’s the same for both sides of any argument.”  You would be right…sort of.  The fact is, more and more today we can shut out any voice that does not agree with us.  We can block them on social media.  We can watch only the the networks we agree with.  We can attend only the events that rally our emotions.  It becomes an echo chamber and that sort of distorted information channel is dangerous. What does this mean for you?  It means, most likely, you have really strong opinions on most matters.  They might even FEEL like facts.  But have you really listened to both sides?  Have you really dug in?  Have you really done the research to understand the specifics?   If so, cool.  Let’s talk about it.  I will probably still view it as your opinion…but at least it will be an educated opinion.   If not, do us all a favor.  Keep it to yourself. It’s time to get educated each week!  Sign up for our VIP newsletter here.    

How To Get Energized

Reading Time: 2 minutes

hasseman margaret mead “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”    Margaret Mead The morning started like any other.  I went through my morning routines (coffee, workout, and content) and took a moment to look at my calendar for the day.  Quickly I was reminded of a morning event that I was scheduled to attend.  My initial reaction was to be annoyed.  It was, of course, throwing off my routine.  My comfort zone was being interrupted and challenged.    But I decided to “suck it up” and honor the early morning commitment.  I was so glad I did.  The event that morning was Manufacturing Day in Coshocton County (you can read about it here).  Over 250 students gathered to learn about the many manufacturing jobs in the community.  The mood in the room was festive and the energy was contagious.   What really struck me was the group of people that worked to put on the event.  The Coshocton County Chamber of Commerce sponsored the event in conjunction COTC, The Coshocton County Port Authority and Ohio Means Jobs.  In addition, many local manufacturers sponsored the event as well.  And though the financial support is amazing, I was most taken back by the excitement and energy in the room.  These were people that were positive, excited and passionate. I left the event feeling energized myself.   That’s what happens when you surround yourself with good people working toward a common goal.  It has a tendency to lift you up.  It excites you.  It can often re-ignite a passion.  The fact is, even the most passionate of us can lose our drive now and again.  The quickest antidote I have found for frustration and boredom is to get around awesome people. On a related note, today is the Hasseman Marketing Trade show in Coshocton Ohio.  Each year we fill up the largest venue in the community with some of our very best supplier partners and customers…and the energy is awesome.  If you want to learn more about that event…click here. And if you want inspiration and motivation coming into your email box once a week, sign up for our VIP newsletter.  You can do that below.    

Positivity Takes Strength

Reading Time: 3 minutes

 “Don’t mistake my kindness for weakness.”  Al Capone I am a believer in the power of positivity.  I always have been.  It’s not just some “pie in the sky” ideology (though that is probably how it started), it’s science.  As we get to understand the human brain, studies are showing us that our minds function better when we are happy and not full of stress.  So it’s not that I just want to think about rainbows and unicorns.  Science tells us that we can do more when are brains are happy. But positivity is not easy.  It can be hard work.  Positivity takes strength.  But if you put in the work…it’s worth it.   Positivity Takes Intention:   Most of what we see in the world is negative.  As a matter of fact, studies tell us nearly 90% of what we see in the world and in the media is negative!  It’s not that people are bad…it’s science.  For thousands of years, our brains have been trained to do it to keep us alive.  It’s biological.  But that constant need to find “the bad” is not serving us well today.  There are not tigers around every corner.   Now we need to train our brains to look for the positive.  We need to seek it out.  The good news is, once we start to actively look for the good, it will show up more often.  It’s like when you buy a red toyota and then it seems you see them everywhere.  You have told the subconscious mind that they are important.  So it starts to point them out.  That’s what happens with good things.  When you start to look for them, you see them everywhere. Positivity Takes Strength:  Because most of what you see is negative (and the same is true for everyone) it takes strength to be the one that points it out.  We have, what feels like, the whole world working against it.  From the 11 o’clock news (seriously why does anyone watch that anymore?) having story after story of fires and shootings, to your social media filled with complaining, you will feel like you are swimming upstream.  You have to choose, every day, to look for the good.  It’s hard work.   And the reality is, there will be resistance.  There will be the people, that when you post something good that you see, will argue with you.  They will push back.  They will rain on your parade.  It takes strength and perseverance to keep spreading the positive message when it seems that no one wants to hear it.  Positivity Takes Teamwork:  And that’s why it takes teamwork.  When you decide to be more positive in your life, you might feel alone.  It might feel like everyone is working against you.  I get it.  But there are others who want the same thing.  Connect with them.  Build them up and let them do the same for you.   We have this in Coshocton County right now.  We have a great core of people working to move the community in a good direction.  But with any progress, there is pain.  And when that pain comes, there will be a group of people that want to tear that progress down.  It’s frustrating…but it’s natural. That’s why the teamwork is so important.  When you are creating a positive future, you are not alone.  It might feel like it…but you are not.  That’s why it takes strength, not weakness, to be kind. Keep up the good fight my friends.  No matter where you are, pushing out positive is hard.  It takes strength and perseverance.   But it’s worth it. Make sure you never miss an update!  Sign up for the Hasseman Marketing VIP newsletter here.   

DMJ Podcast: Doers Versus Leaders

Reading Time: 1 minute

 The Delivering Marketing Joy Podcast is back!  Our goal here is to attack 2018 with a vengeance!  The Delivering Marketing Joy Podcast will provide some inspiration, motivation and education to make it happen!  Consider this your 10 minute “kick in the pants” to get your week started off right!  Today on the podcast I talk about the difference between being a “doer” and being a “leader.”  I love being a person who gets thing done.  I am proud of it.  But what do you do when you are put in charge of other people?  Are the skills the same?  The answer…no.  Thanks for listening and digging in here on the DMJ Podcast every week!  And a specific and proud shout out to NewPointe Community Church for their work (and leadership) on this great project.  You can learn more about the church here. Make sure you never miss an update by signing up for our VIP Newsletter here.  Or you can subscribe to the podcast on iTunes, Sticher, Soundcloud…or where ever you listen to podcasts!