Tariffs Are Here. What Does That Mean to YOU?

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how tariffs will affect promotional products

One of the most talked about topics in the last few months in the promotional products world has been Tariffs.  It’s been talked about because it can and WILL affect your marketing.

Our goal at Hasseman Marketing is to keep you up to date with what you need to know…so let’s dig into what this means for you and your marketing budget moving forward.

Previously, I wrote a blog post about how tariffs will affect your marketing. You can find that post Here. 

Just as a reminder, at my most recent visit to the PPAI Expo in January, tariffs were the talk of the show. When it comes to branded merchandise, a huge percentage of the items that are sold in the industry are imported from China. I mentioned in the previous blog post that the “pricing could change.”

And that price IS changing.

David Nicholson from PCNA (one of the largest suppliers in the Promo industry) released a statement on Wednesday, May 15, 2019. Currently, this is what we know.

  • Tariffs on the existing $200 Billion of Chinese imports will increase from 10% to 25% effective June 1st (for shipments made prior to May 10th).
  • The 25% tariff impacts the product categories originally included in the 10% tariff regulations that were enacted last September. The major categories relevant to our industry are: Bags and Stationery products, and portions of Drinkware, Technology and other Accessory categories.
  • The US Trade Representative announced Monday that the US has begun the formal process to expand the 25% tariff to all other imports from China (i.e. those currently not subject to tariffs).
  • This represents an additional $300+ billion of imports from China and would cover a large majority of product categories sold in our industry. The public hearing and comment period end June 24th – so the expanded range of tariff categories would not be imposed until after that date.

As I said, we at Hasseman Marketing want to be a great source of information for you and your team.  Whether it be a great idea for posting on social media, tips on video or the trends and news of the day, we want to be a resource.

So what does this mean to you?

It means, quite likely, the price of promotional merchandise that you purchase will be rising. Now is a good time to start thinking about the items you are using to promote your brand.  Here are a couple of questions to consider.

  1. Are you completely happy with the items you have been using?  If the answer is yes, then the price increase might be acceptable.
  2. Can we look at new options that could better fit into the budget moving forward?
  3. Are there domestically made products that might fit our needs?  We are going to be creating a list of some cool products that are made in the U.S. for you and your organization to consider.  Be on the look out soon!

If you have more questions, please feel free to reach out to us and we can discuss it! Make sure you never miss an update!  Sign up to become a VIP here.

How Tariffs Will Affect Your Marketing

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hasseman marketing tariffs

One of my goals with this blog is to provide value to those that read it…and make sure we, as a company, help to keep you informed.  Whether we show the latest promotional merchandise, or keep you up to date on trends, we want to help you in your marketing and branded merchandise efforts.

That’s why I want to talk about Tariff’s today.  Wait!  Don’t click away or fall asleep!  I will keep it brief!

As I mentioned in this recent blog, at the PPAI Expo (the largest promotional trade show in our industry) Tariffs were the talk of the show.  Everyone is talking about them, worrying about them, and asking questions about them.  Why?  Because when it comes to branded merchandise, a huge percentage of the items that are sold in the industry are imported from China.   This is such a concern that there are suppliers in our industry that have printed their entire catalog without putting in pricing!  Why?  Even those that have included pricing have included less information or large disclaimers saying that “pricing could change.”

So what does that mean to you?

It means, quite simply, if you use branded merchandise, your budget very likely could be affected.   This is not a threat or a political statement.  It’s just a fact.  If the tariffs continue, the price of your promotional material will go up.

So what can you do?

There are a couple of things I am recommending.

1.  Begin to adjust expectations.  As you move into 2019, just understand that the pricing for promotional items are in flux.  If there are items that you order regularly, you might want to stock up a bit or check in on pricing.

2.  Consider domestic options.  Though I do not expect to see American manufacturers of promotional items start popping up everywhere, I do expect an uptick for those that already are here.  When you are creating a marketing plan, make sure to include something made in North America. This is not the end of the world and the sky is not falling.  I just wanted to spend a few moments to put this trend on your radar.

If you have more questions, please feel free to reach out to us and we can discuss it!   Make sure you never miss an update!  Sign up to become a VIP here.

But Did You Know?

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  We have a fun business.  That’s why we say we “Deliver Marketing Joy.”  When you receive something from us (if we get it right) you get a little piece of Christmas morning.  We hear stories of teams gathering around a box to see the latest goodies that have arrived.   That is so cool.  We do fun stuff.  As I have heard PPAI’s Paul Bellantone say, “It’s the only kind of marketing that your clients actually thank you for!”   One of our challenges, however, is the diverse range of products and services we do offer.  Being in this business, it’s easy to get pigeon-holed.  We can become the “t-shirt guy” or the “pen gal,” or “weird guy who sells calendars.”  Titles can be tough.  🙂  With approximately a million products to showcase, it’s hard to let our clients know ALL the things we offer.   So how about a test?  Did you know?  Here are a few product categories where we shine.   Custom Awards:  A great way to make employees and team members feel appreciated is with a custom award program.  Yes…we do that.  We even helped one of our clients create a really cool award program for their top customers.  Read more here.  Regardless of who you want to recognize, a cool custom award could be the perfect way to leave an impression. Print:  From flyers to calendars to business cards, we work to be a one-stop marketing solution.  And with a full time graphic designer, we can help you look good!  I mean, we know you look good, but we can help translate that to paper!   Signage:  One of the reasons I love our Trade show is that it gives people a chance to see this up close.  We have a full selection of trade show displays, banners and so much more.  Oh…and that design capability is super important here too. Food Gifts:  This is a great time of year to talk about this!  During the holiday season, food gifts are a great item for offices.  Not only is it personal, but it’s shareable.  And though you might normally think of the local grocery store (they are great) or a big box store (not so great at this), we can be a great option for personalized food gifts during the holidays.   And those are just a few things you might not have known we offered.  It’s not your fault!  It’s hard to keep track.   Make sure you never miss an update, or a product category!  Sign up for our VIP newsletter.  How does it work?  We gather all of the content we create and send one email per week to catch you up!  Sign up below.   

4 Corporate Gifts Under $25

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 It’s time to bridge the Appreciation Gap.  It’s time to tell our best customers, employees, board members (and others) how much we appreciate their time, effort and money that they give us!  In short, it’s time to say “thank you.”  This is the time of year to find those ideas…and we are here to help!  That’s why we wrote this blog about 7 Spectacular gift ideas for the year end.  These are sweet.  On the other hand, not everyone has the same budget!  So we want to give you options!   With that in mind, here are some really cool branded merchandise items that are under $25! UL Persona Power Bank:  Though you might be thinking that not everyone on your list is perfect for a tech gift, nearly everyone has a phone!  And if you have a phone, you know the frustration of having it get low on battery.  Here is how you swoop in to help!  This cool looking power bank will charge their phone quickly and efficiently…and look cool in the process! iRock Elite Bluetooth Speaker:  You can help your team keep the holidays festive with this bluetooth speaker!  It’s small and cool looking with a good sound.  In addition, it has a built in microphone so you can even take calls while using it.  It’s perfect for that “business in the front, party in the back” kind of day! Pivot Stand Worklight:  For the people on your list that love to “get work done,” this one is super functional.  With a design that allows the light to be set up a different angles, this throws out a lot of light so you see it tight spaces.   Urban Peak Quest 12 Can Cooler:  If you want to give the people on your list something super functional AND fun, then this might be for you.  The thicker inside liner is designed for longer lasting lift and more wear and tear (think better quality).  Do you know anyone on your list that might need a cold beverage during the holidays?  We do too. So that’s just a quick list of cool items under $25!  Want more ideas?  You can email your Hasseman Marketing rep!  Don’t have one?  No problem.  Click here to find more “marketing joy.”  Or click here and we can get you hooked up with someone right away.   Finally, make sure you never miss an update.  Sign up for our VIP newsletter right below!    

Hasseman Marketing Trade Show is This Week!

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hasseman marketing trade show It’s hard to believe it’s nearly here!  For over a decade, all of us at Hasseman Marketing have put on a show designed to entertain and amaze our customers and prospects.  The idea is to create a place where some of our best suppliers can meet with our customers so they can get great ideas for their year end gifts…and plan for next year! As a matter of fact, here are is a blog we wrote with 4 reasons you should attend this year!  And guess what?  The event is this week!  After months of talking about it and planning for it…it’s hard to believe!   The theme this year is The Great Outdoors and the event is this Thursday October 11th from Noon to 5pm at the Lake Park Pavilion.  Need directions?  You can find info here.  But what do you bring?  We have a post about that too.  Here are a few things to bring to the show to make sure it’s a success.   Whether you are a customer or you are “just interested” in checking us out, this is a great event for you to attend.   As we always say, we are throwing a party, so we want everyone to come!   See you this Thursday!   Make sure you never miss an update!  You can follow us on Facebook.  But one of the best ways is to sign up for our VIP newsletter.  You can do that below!