by Kirby Hasseman
At Hasseman Marketing, we are all about creating content that provides you value, inspiration, entertainment, and (hopefully) some joy! It’s about “Giving First” and we are big believers! But we have heard that sometimes, it’s hard to keep up. We get that. And while it’s totally okay if you are not able to see every piece of content we create, we don’t want it to be because of a lack of effort on our part. So I wanted to take just a moment to highlight a few pieces of content we are consistently cranking out.
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The Monday Minute
Each Monday we create a motivational video for PromoCorner. The idea is to give you a quick boost of motivation to start your week off on the right foot. And because it’s quick-hitting…we hope you can find the time! If you have never taken the time to listen, you can find them all right here. Feel free to binge-watch them all and get fired up!
In Stock and Ready to Rock
As we write this, inventory is a challenge in nearly every industry. We have been talking about it a lot because we want to spare you some stress and headaches. But we didn’t want to just complain…that’s not our deal. So we created the “In Stock and Ready to Rock” shop. Each week we will feature one item that has deep stock and is ready to be branded with your organization’s logo! Click here to check out the latest!
The Kirby Hasseman Blog
Each week I work to create a personal development article that might help you move your business in the right direction. I often file these under “messages I need to hear,” as they resonate with salespeople, entrepreneurs, and leaders that want to level up. Here is my most recent (as I write this) about 3 Things To Do Every Day if you want to be more productive and happier. If you enjoy that one…there’s plenty more where that came from!
Delivering Marketing Joy
This is what I call the “OG” of our online content. With over 350 episodes, that means we have been doing Delivering Marketing Joy for nearly 7 years. Every Wednesday we interview leaders, marketers, entrepreneurs, and authors from (quite literally) all over the world. This is one of the pieces that updates to our blog page each week, but you can head here to binge hundreds of episodes on PromoCorner.
Thirsty Thursday
One of our newest pieces of content has quickly become one of our most popular! Each week we try a mystery drink in a different piece of branded merchandise. Sometimes the drinks are good…but not often! The reactions and the cool branded merchandise make it all worth while. This is posted on our Facebook page and is just one reason why you should follow us if you are not already. Watch the latest episode here!
Oh…and if you are interested in any of these pieces of drinkware for your organization, you can head to our shop here!
Fashion Friday
Each week we have some fun featuring a simple apparel piece for our Fashion Friday! This is another Facebook/Instagram exclusive, so head here and give us a follow.
Ohio’s Heart
Finally, I want to highlight Ohio’s Heart. Some of you may remember that we created OhiosHeart.com to highlight positive things going on in our region. While I have been a bit distracted from this site, I still believe it has a great opportunity to spread the good word! So we have been posting more to it recently (like this drone footage of a local expansion)…and I want to continue that trend. So if your organization has some good news, please feel free to share with us! Please add us to the list of press releases you are sending out to lift up the good news!
Whoo! That’s a lot of content…but we do it for you! If you want to have most of this content delivered directly to your inbox, join our VIP list here. Each week we send ONE email to the members of our list so you have it in one place!
by Kirby Hasseman
I was on a call with a bunch of amazing content creators the other day and the topic of “re-posting content” bubbled to the surface. The people on this call are talented. They create great content that is created for the audience. They “give first.” That is to say, they create content that provides value. Even this group struggles with this simple question.
Is It Okay To Post Content More Than Once?
Let’s start with the assumption that the content is evergreen. In other words, it’s a blog post, podcast, or video that is just as timely today as it was when it was created. We also can assume that it was well-done.
If the answer to both of those questions is “yes,” then the answer is very simple. Yes.
To me, this is a funny discussion. And the reason most people struggle with it is a combination of hubris and insecurity. It’s a funny mix, I know. The hubris comes from the idea that everyone has already seen the content. Intellectually, we know this is not true. Even the best blog post is not read by even a tiny percent of the population! That is why I mentioned the group of content creators. This group understands the metrics better than most. Most of the time, we are frustrated because only our “25 readers” are seeing our blog post. But somehow we can’t repost it because “everyone has already read it.”
That is silly. If you believe the post has value to your audience…share it again.
But that leads to the second reason, our insecurity. We don’t want to re-post because we are fearful we will get called out. Or even worse, we think people will notice and think we are being insincere. These fake opinions of imaginary people hold many people back in life. Don’t let them hold you back from sharing (or re-sharing) your content in the world.
- We watch movies and television shows again all of the time.
- The same commercial airs on a loop, and no one thinks the advertiser is not being creative.
- Facebook has even created “memories” to share because we like revisiting things from the past.
So set yourself free from the chains of insecurity. If you have a great piece of content, share it with the world…again and again.
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by Kirby Hasseman
I love Thanksgiving. It’s my favorite holiday. It seems like the whole world starts trying to celebrate Christmas after Labor Day. But I like the idea of gathering with family and friends, with no gifts, and being grateful. And this week I have talked a bit about being grateful and kind in our lives here. But today I wanted to say “thank you” to you. Yes…you. Since May 31st I have been writing a blog post here every day. It’s been fun on some days and a struggle on others. But I have put something up here each day. And today, it occurs to me, that many of you have read quite a few of them. That means a lot to me. So I am grateful for you. In honor of that, and in honor of those that have joined in along the way, I have decided to share some of the most read blogs here. 5 Books I Recommend: There are some cool books on this list, and it ties to my podcast. But this one took off because my good buddy, Jeff Haden, shared it! He is a Linkedin influencer (and this features one of his books). I Am Not For Everyone: This is one that caught we off guard. I took this from a conversation I was having and post it at the last minute. But it must have struck a nerve! Sometimes authenticity and vulnerability matter. 3 Lessons from Bohemian Rhapsody: My wife and I enjoyed this movie (regardless of reviews) and it made me think. I woke up the next morning thinking about the band’s journey. Here is what I took from it. 5 Lessons from Skucamp: It’s funny. This event has obviously left an impression with me. I posted about it yesterday here. But my original post about my lessons from the overall event still have people checking it out. 5 Book I Want My Daughters to Read: Yes, I am all about books. But this book list is foundational for personal development (from my perspective). Check out the list here…and read them! So like I said, today I want to say “thank you.” I really appreciate you taking the time to read, engage, share and grow! Let me know if I can help you! Make sure you never miss an update! Sign up for our VIP newsletter here! Each week we put together one email with all of the content of the week and send it to you!
by Kirby Hasseman
I preach the power of consistency. A lot. I talk about it content marketing, sales, building a business, fitness…and life. We need consistency and patience. Intuitively we all know it’s true. Sure…some people might take off like a phoenix to success. But most people have to “show up” over and over and over before an audience starts to notice. It makes sense and I know it’s true. But knowing it doesn’t mean it’s easy. Let me give you an example. I decided about a month ago that I needed to double down on my content marketing efforts for Hasseman Marketing. I even blogged about it (here) at the beginning of the journey. “We are a media company, and we are going to start acting like it.” I also decided that I wanted to be unreasonable and I talked about that here. So I did. I started to post a blog on the Hasseman Marketing website every day. One of my goals, as you might expect, was to increase traffic to our site. I looked at our web traffic for the year and took a snapshot to see what that looked like before the journey. We had had one month in the past year where we had the most traffic by far (it was because of one post) and the previous month (May) was our lowest traffic month of the year. I knew that if I posted every day, we could have a significant impact on our website traffic. I just knew it. Right? About 10 or 12 days into the month I decided to take my first look. I was on vacation and I had time. So I decided to check on the progress so I could brag about the difference I was making in our online presence. What did it look like? Well by posting each day, our traffic (at that point in the month) was lower than May. That’s right. The traffic was lower than our worst month for the previous year. I know…it was only 10 or 12 days in…but I would be lying if I said that didn’t hurt. At that point it would have been easy to say “screw it.” It’s not working. But instead I decided I wanted to see the experiment through. Spoiler alert…I was glad I did. By continuing to post each and every day, something cool happened. Though I did not have any “hits,” the cumulative effect of showing up, started to work. Each day the numbers started to climb. People on Linked in might comment on a post that I had put online a week ago. And with each passing day, there are more posts for them to find. Over the next few days the numbers went past our worst month and worked their way up the list. We continued to track up…slowly but surely. By the end of the month, the best month’s traffic was in range. Did we pass it? Yes. And we did it with no “viral hit.” It’s hard to see the progress and the impact of a goal while you are grinding toward it. That’s the reason to focus on the daily list of tasks. We all want a quick hit to the top. But in the end, it’s slow and steady that still wins the race. Make sure never miss an update (or any piece of content!). Sign up for our VIP newsletter here.
by Kirby Hasseman
“If you start me up. If you start me up, I’ll never stop!” The Rolling Stones. When you think of the roll the team at Hasseman Marketing is on when it comes to content, that quote from the Stones seems appropriate. We are working very hard to provide you with a ton of content, inspiration and value…each week. Let’s take a look at this week. Delivering Marketing Joy: It all started with the web show. This week Kirby talks with blogging expert Danette Gossett on how to build a brand…and the power of consistency. Totally worth the watch right here. The Perfect Promo: We started this segment last week where we introduced you to Phone Soap (learn more here). But this week Jeff Wickerham shows us the new Flip Bottle! You can read more here…and watch a cool video too! Check it out! Smile On Blog: And speaking of Jeff Wickerham, you NEED to check out his new blog. Jeff is blogging about his life, lessons and thoughts in his Smile On blog…every day! That’s right Jeff has made the committment to “put himself out there” each and every day. It’s impressive. Want to catch up? Of course you do! Here is a rapid fire list of links for it: Facebook Live
NBA All-Star Game…and Sales Anything Is Possible! All About the Benjamins Remember, this blog is every day…so mark it has a favorite and check back each day! Weekly Word: Each week we create a short video on personal development, sales and growth. This week we remind you that you should IGNORE that voice in your head that tells you you can’t. Watch here. DMJ Podcast: As you know by now, Kirby is creating a Delivering Marketing Joy (DMJ) Podcast each business day. Here is the list of topics from this week…you can listen in here or subscribe and listen anytime! They are available on iTunes too! You Are Media Company...you need to start acting like it. Try New Things…every once in a while we need to stretch ourselves to get to the next level. DMJ Interview with Danette Gossett…listen in on a great interview with an expert at branding and blogging! Put Good In...if you want to start your day off right, start by putting good in your brain first. Appreciation...today we discuss a statistic that should scare you…and how to fix it! So as you can see, there is plenty to learn and grow from here! Please take a few minutes and dig in. Let us know what you think! Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
