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Welcome to our awesome blog post series for Hasseman Marketing called:
Each week we will talk to a branding all star about what makes the Promotional Product advertising media so special!
This week we talk with Dana Geiger. Dana is the Regional Relationship Manager for PPAI. She is a rock star with tons of experience and knowledge in the Promo World!
1. What is your all time favorite Promotional Product and why?
The mug. It’s not a sexy answer, I realize. But people identify with mugs. I choose a mug each morning from my overly cluttered mug cabinet that reflects my mood. I have some pretty irreverent mugs.
2. Can you name a Promo Product that you have that STILL reminds you fondly of an event, person, organization? If so, can you tell us that story?
I have a windbreaker from about 10 years ago. I know now that it is a Charles River piece that retails for about 34.99. It was given to me as an incentive prize for raising money for the Alzheimer’s Association. But it is so much more than all of that. Each dollar I raised that EARNED in pursuit of that windbreaker was another opportunity to tell people about my grandmother. As such, that windbreaker connects me to her memory. I feel happier when I wear it. And yes, I actually do wear it.
3. What is the current product you use all the time?
A silicone tech wallet. I have been through many of them (I am tough on phones). I travel fairly frequently and often find myself wanting to carry as few items as possible. The tech wallet makes this easy. I always know where to find my room key, my ID, and a credit card.
4. What is an idea/product that you think organizations UNDER use?
I think many companies underestimate how products they choose reflect upon their brand. Without sounding critical, I think many companies are lazy about the products they and more importantly, are even lazier with the messaging they put on those products. A well thought-out, clever product and message choice will not only reinforce a brand subconsciously set the company apart from others almost guaranteeing a future partnership with the consumer.
5. What do you think is the best thing about Promotional Products as an advertising media?
Promotional products are not only the most effective form of advertising, they are also the most ingratiating. Not only can marketers convey a message that lasts, but their audience will thank them for doing it. The rumors are true, they work!
And…that’s another awesome edition of Brand-ecdotes! Thanks to Dana Geiger for taking the time to jump in!
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It’s time for a tradition like no other! Each week, our very own Jeff Wickerham takes the time to highlight a specific promotional product that he thinks YOU should know about!Jeff’s pick this week is Under Armour apparel. If you are someone who likes Under Armour and likes to co-brand, reach out to us at Hasseman Marketing and we will help you out! Did you know that we are one of the very few people who do what we do that is able to sell Under Armour? Under Armour trusts us at Hasseman Marketing with their brand and we want to share that with you!
You could co-brand with your logo as well as the UA logo on any UA apparel.
Stay tuned for next Friday’s Jeff’s Pick!
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Ok ladies you know how it is shopping nowadays….sometimes I would rather have a root canal than go shopping for myself! Well, here are five apparel pieces that every female should have in her closet. Make a statement with your brand on this classic with a modern feel garment. The Yerba Knit Quarter Zip displays style and features a moisture wicking finish, exposed contrast reverse col zipper and contrast inner collar.100% polyester heather textured knit with wicking finish.Sizes XS-2X Available colors River Blue Heather/River Blue, Smoke Heather/Smoke Devon & Jones Perfect Fit Mélange Velvet Fleece Hooded Full Zip Jacket features inside storm placket, center front reverse coil zipper with autolock slider and reflective toggle. Left arm pocket with reverse coil zipper, and the best of all always flattering Perfect fit. 100% polyester anti-pill mélange velvet fleece. Sizes XS-3X. Available colors charity pink heather, dark teal heather, dark gray heatherLadies Open Front Cardigan has a flattering silhouette with a smooth and easy drape. Soft and delicate this sweater compliments any outfit.Perfect for the office or out on the town.Full fashioned sleeves, hemmed cuff, and hemmed bottom.Sizes XS-3X Available colors Navy, Black, Cream, Gray Heather, Mocha Heather, Grape Heather, Cabernet, Smoke HeatherWith its ¾ sleeves and unique sleeve tabs, you’ll fall in love with this innovative OGIIO Henley. 100% poly interlock with stay cool wicking technology. OGIO heat transfer label for tag free comfort. Sizes XS-4X Available colors Blacktop, Blue Indigo, Diesel Gray, Purple Luxe, Torque TealDesigned to handle the curves, the Glam has a contoured fit and unique open hem cuffs with O debossed metal snaps. Self-fabric collar, OGIO jacquard neck tape. OGIO badge at hem. Sizes XS-4X. Available colors Blacktop, Blueprint, Pink Crush, Signal Red, Voltage Blue
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At Hasseman Marketing one of the products we sell the most of is T-shirts. Here are our top 5 shirts that you should check out if you are in need of Tees for your next event. The Basic T-shirt – Port & Company PC61 This is our most sold shirt by far. It is a great option for those on a budget. It is a 6.1-ounce, 100% soft spun cotton shirt, that is priced affordably but is not “cheap” in quality. It also comes in every color you could ever imagine. The Performance T-shirt – Gildan 42000 Available in a ton of colors. The Gildan 42000 is a 4.5 oz. shirt that is 100% polyester but with a cotton feel. This means that it doesn’t have the “shiny” polyester feel to it but it still has the same sweat-wicking capabilities of typical tech shirts. Also, an added bonus, it will not stick to you like the typical 100% polyester shirts do. We have done this shirt at local 5k races for years and it has gone over really well. The Next Level T-shirt – Next Level 6010 The next level 6010 is a 4.2 oz.shirt that is a tri-blend. 50/25/25 polyester/combed ringspun cotton/rayon. Tri-blend just means that it has that SUPER SOFT feel to it. This particular tri-blend features a more athletic cut. It is very popular with personal trainers, gyms, and crossfit boxes. The Perfect Tri – The District Made DM130 Our New Favorite. The Dm130 is 4.5-ounces, 50/25/25 poly/combed ring spun combed cotton/rayon. It is more of a normal cut tri-blend, that still features a great SOFT feel and is more affordable than most other tri-blend tees. With 10 colors available this shirt is a great contender. The Bella of the Ball – The Bella Canvas 3413 The 3413 is probably the softest shirt you will ever feel. A 3.8 oz. tri-blend shirt that is 50/25/25 polyester/combed and ringspun cotton/rayon. This is the top tier. It is a great shirt, but beware….it will be your new favorite and you will never want to take it off.
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As an entrepreneur, it’s hard to stay on top of it all. We get it. You are working to balance sales, employees, payroll, accounts payable, marketing and much, much more! In addition, if you are like a lot of business owners, you want to be on the cutting edge when you can. It makes you look more professional and in touch.
But it’s hard to make the time to do it all!
So at Hasseman Marketing we did some of the homework for you on Promo! Here the 6 promo items you need to know about right now!
16 oz Persona Tower Travel Mug
We have all seen the cheap tumblers in the promo industry. They are fine, but they don’t really do the job of keeping coffee hot. What does that mean? It means your customers won’t really use them, so your marketing dollars are wasted. The Persona will become your clients favorite coffee mug. It keeps coffee hot for over 5 hours…so when you are on the road you want this mug! This is the mug that will give you marketing impact when you give the gift…and for all the miles down the road! These tremendous tumblers are on special for $13.89 (setup $55) right now.
The Wedge Mobile Device Stand
The fact is, some of the most valuable marketing space today is around your mobile device. Want your client’s attention? Be near their phone! This high quality phone stand offers a great full color decoration and even a screen cleaner on the bottom. Want to tell a story? Want to drive traffic to a website? Just want to have VERY valuable ad space on your clients desk? This fits the bill. These are in the current HMC flyer for $6.45 (setup $80).
Once you get one of these you will be surprised how often you can use it! The Retractor is a great item for trade shows or events. You will also find that you can use it in your office, networking events or even sales calls! These are an extremely affordable way to “silently sell” new services or add on products. With the right design, these can be a powerful tool in your marketing arsenal.
Clip It Vent Mount
Have we mentioned the power of marketing around the phone? This is not only a perfect tool for that, but also helps with safety. The clip it vent mount holds your phone so that it is always within arms reach. It is functional and easy. In addition, it keeps your logo (or message) in front of your clients all the time they are in the car. This is one of our favorite new products in the industry! You can get these in the latest HMC flyer for $2.75 (setup $50).
Want to be a hero in someone’s eyes? Give them a charger when their phone is about to die! You may have seen some of these on the market in the past, but the Juicebox is a nice phone charger (will charge your phone 2.5 times) and it comes in a FUN package! If you want to grab attention and keep it…this item is perfect. And think outside of the (juice)box. These are awesome for trade shows, golf outings, traveling…anytime someone will need their phone and cannot plug in! Oh…and did we mention this marketing piece revolves around their phone! 🙂
365 Performance Pique Polo
You want your team to look like a team, but you don’t want to spend a fortune. Sound familiar? Here is a low cost performance golf shirt for under $17 (with embroidery)! Lots of colors and sizes. This makes outfitting the team a lot easier.
So there you have it! These are 6 items that are sure to keep your name on the lips of your customers and prospects. Now get back out there and keep up the hustle!
Hasseman Marketing is a full service Marketing firm that specializes in promotional products (known as SWAG), video production, graphic design, social media management and more. We Deliver Marketing Joy! If you want 3 awesome tips to Super Charge your SWAG, fill out the form to get the free report below! It’s time to take your promotions to the next level.