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Even Finn loves the Commonsku SWAG
Creating a Branded Collection Can Elevate Your Brand
If you are a sports fan, you might remember being encouraged to “Be Like Mike.” There was an entire generation who idolized Michael Jordan and wanted to emulate his moves on the basketball court. More recently, if you were a fan of soccer (or football for those of you outside of the U.S.), you might remember trying to “Bend it like Beckham.” Anyone with a soccer ball was trying to spin it so it curved into the net. It was a sight to behold!
Now, if you are reading this blog, I want to encourage you to “Crush Collections Like Commonsku!”
Okay…maybe it doesn’t roll off the tongue quite so easily (I will work on it), but the message is similar. If you want to create a brand that people want to wear, support and be fanatical about, you should pay attention to want the good people at Commonsku are doing!
Building A Brand With Apparel
As I mentioned in this article, there are different ways to create value for your brand using Promotional Products. The first, and most common, is to use the vehicle (whatever that may be) to put your logo, phone number, and contact information on it to give it lasting impact. This has a ton of value when done right. When I first got into the business, I was taught to put the “who, what, where” message of any business on the item. This gives customers and prospects a way to contact you at their fingertips. It’s powerful.
But another way to create loyalty with customers is to create a “collection” of products that find their way into your audiences every day life. When done right, this can back up the brand you are building, the story you are telling and create real and lasting loyalty. Oh, and it makes your customers a walking, talking billboard for your brand too!
Commonsku is a master at this. Let’s take a quick look at how they make it happen.
Think Cool and Comfortable
As I type this, it’s a cool spring day in Ohio. I am a little embarrassed to admit I am currently wearing three different Commonsku apparel items! Why? Is it because I want to run around Coshocton promoting the Commonsku platform? Not exactly. I am wearing them because they are good looking and very comfortable. Your clients will choose their apparel the same way. Your collection should have a fun, cool design and be super soft and comfortable. This is what they will go in their closet and select again and again.
Partner with Amazing Suppliers
There are plenty of people in the promotional world who are very comfortable doing things “the way they always have.” That’s fine…unless you want to create something memorable. As Seth Godin would say, “If you want to be remarkable, you need to make something people will remark about.” Commonsku knows that doing things the way they have always been done will not create a collection that will “crush it.” So they have partnered with some great supplier partners willing to think outside of the box. They created t-shirts that are super soft with T-shirt Tycoon, hoodies that are so comfy with Sanmar, and even an amazing pair of joggers (that I am wearing right now) with Redwood Classics. There are others too, but I only have so much time here. Regardless, when you decide to create your collection, work with people that help you think outside of the box so you can create something your customers will crave!
Cover the Apparel Bases
As I mentioned, I am wearing three different pieces from the Commonsku collection right now. Why? Because they have covered the bases! I don’t just have one item to wear to rep their brand! I have a t-shirt, joggers, and a cool hat (from BamBams). As the weather gets cooler tonight I have a zip up hoodie that I love to wear. And when I want to dress it up on Monday, I have some cool and colorful socks to spice up my outfit. All in all, they cover any and all of the apparel items I might want to wear. When you create a collection for your clients, make sure you think of all of the ways they might want to rep the brand!
Listen to the Audience
One final piece of advice, especially as you get going, is to listen to the audience you want to reach! At a recent Commonsku event, co-founder Mark Graham stood on stage and talked about the term “Skummunity” (now on the shirts for the event) and how the audience coined the term to label the Commonsku community. Mark said, “I wasn’t sure about it. But everyone seems to like it, so here we are!”
So many times, we have ideas about what our customers will love…and we might be right. But sometimes the best feedback for what to do next, or what design might work best, can be right in front of you. Make sure you are continually listening to your passionate group of customers as to what apparel piece will be the next big thing!
When considering what to do next with your brand, think about creating a collection that your customers will love to wear. It might be just the thing that will help to take your brand to the next level!
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Welcome to our awesome blog post series for Hasseman Marketing called:
Each week we will talk to a branding all star about what makes the Promotional Product advertising media so special!
This week we talk with Dana Geiger. Dana is the Regional Relationship Manager for PPAI. She is a rock star with tons of experience and knowledge in the Promo World!
1. What is your all time favorite Promotional Product and why?
The mug. It’s not a sexy answer, I realize. But people identify with mugs. I choose a mug each morning from my overly cluttered mug cabinet that reflects my mood. I have some pretty irreverent mugs.
2. Can you name a Promo Product that you have that STILL reminds you fondly of an event, person, organization? If so, can you tell us that story?
I have a windbreaker from about 10 years ago. I know now that it is a Charles River piece that retails for about 34.99. It was given to me as an incentive prize for raising money for the Alzheimer’s Association. But it is so much more than all of that. Each dollar I raised that EARNED in pursuit of that windbreaker was another opportunity to tell people about my grandmother. As such, that windbreaker connects me to her memory. I feel happier when I wear it. And yes, I actually do wear it.
3. What is the current product you use all the time?
A silicone tech wallet. I have been through many of them (I am tough on phones). I travel fairly frequently and often find myself wanting to carry as few items as possible. The tech wallet makes this easy. I always know where to find my room key, my ID, and a credit card.
4. What is an idea/product that you think organizations UNDER use?
I think many companies underestimate how products they choose reflect upon their brand. Without sounding critical, I think many companies are lazy about the products they and more importantly, are even lazier with the messaging they put on those products. A well thought-out, clever product and message choice will not only reinforce a brand subconsciously set the company apart from others almost guaranteeing a future partnership with the consumer.
5. What do you think is the best thing about Promotional Products as an advertising media?
Promotional products are not only the most effective form of advertising, they are also the most ingratiating. Not only can marketers convey a message that lasts, but their audience will thank them for doing it. The rumors are true, they work!
And…that’s another awesome edition of Brand-ecdotes! Thanks to Dana Geiger for taking the time to jump in!
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It’s time for a tradition like no other! Each week, our very own Jeff Wickerham takes the time to highlight a specific promotional product that he thinks YOU should know about!Jeff’s pick this week is Under Armour apparel. If you are someone who likes Under Armour and likes to co-brand, reach out to us at Hasseman Marketing and we will help you out! Did you know that we are one of the very few people who do what we do that is able to sell Under Armour? Under Armour trusts us at Hasseman Marketing with their brand and we want to share that with you!
You could co-brand with your logo as well as the UA logo on any UA apparel.
Stay tuned for next Friday’s Jeff’s Pick!
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Ok ladies you know how it is shopping nowadays….sometimes I would rather have a root canal than go shopping for myself! Well, here are five apparel pieces that every female should have in her closet. Make a statement with your brand on this classic with a modern feel garment. The Yerba Knit Quarter Zip displays style and features a moisture wicking finish, exposed contrast reverse col zipper and contrast inner collar.100% polyester heather textured knit with wicking finish.Sizes XS-2X Available colors River Blue Heather/River Blue, Smoke Heather/Smoke Devon & Jones Perfect Fit Mélange Velvet Fleece Hooded Full Zip Jacket features inside storm placket, center front reverse coil zipper with autolock slider and reflective toggle. Left arm pocket with reverse coil zipper, and the best of all always flattering Perfect fit. 100% polyester anti-pill mélange velvet fleece. Sizes XS-3X. Available colors charity pink heather, dark teal heather, dark gray heatherLadies Open Front Cardigan has a flattering silhouette with a smooth and easy drape. Soft and delicate this sweater compliments any outfit.Perfect for the office or out on the town.Full fashioned sleeves, hemmed cuff, and hemmed bottom.Sizes XS-3X Available colors Navy, Black, Cream, Gray Heather, Mocha Heather, Grape Heather, Cabernet, Smoke HeatherWith its ¾ sleeves and unique sleeve tabs, you’ll fall in love with this innovative OGIIO Henley. 100% poly interlock with stay cool wicking technology. OGIO heat transfer label for tag free comfort. Sizes XS-4X Available colors Blacktop, Blue Indigo, Diesel Gray, Purple Luxe, Torque TealDesigned to handle the curves, the Glam has a contoured fit and unique open hem cuffs with O debossed metal snaps. Self-fabric collar, OGIO jacquard neck tape. OGIO badge at hem. Sizes XS-4X. Available colors Blacktop, Blueprint, Pink Crush, Signal Red, Voltage Blue
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At Hasseman Marketing one of the products we sell the most of is T-shirts. Here are our top 5 shirts that you should check out if you are in need of Tees for your next event. The Basic T-shirt – Port & Company PC61 This is our most sold shirt by far. It is a great option for those on a budget. It is a 6.1-ounce, 100% soft spun cotton shirt, that is priced affordably but is not “cheap” in quality. It also comes in every color you could ever imagine. The Performance T-shirt – Gildan 42000 Available in a ton of colors. The Gildan 42000 is a 4.5 oz. shirt that is 100% polyester but with a cotton feel. This means that it doesn’t have the “shiny” polyester feel to it but it still has the same sweat-wicking capabilities of typical tech shirts. Also, an added bonus, it will not stick to you like the typical 100% polyester shirts do. We have done this shirt at local 5k races for years and it has gone over really well. The Next Level T-shirt – Next Level 6010 The next level 6010 is a 4.2 oz.shirt that is a tri-blend. 50/25/25 polyester/combed ringspun cotton/rayon. Tri-blend just means that it has that SUPER SOFT feel to it. This particular tri-blend features a more athletic cut. It is very popular with personal trainers, gyms, and crossfit boxes. The Perfect Tri – The District Made DM130 Our New Favorite. The Dm130 is 4.5-ounces, 50/25/25 poly/combed ring spun combed cotton/rayon. It is more of a normal cut tri-blend, that still features a great SOFT feel and is more affordable than most other tri-blend tees. With 10 colors available this shirt is a great contender. The Bella of the Ball – The Bella Canvas 3413 The 3413 is probably the softest shirt you will ever feel. A 3.8 oz. tri-blend shirt that is 50/25/25 polyester/combed and ringspun cotton/rayon. This is the top tier. It is a great shirt, but beware….it will be your new favorite and you will never want to take it off.