5 Products Your Customers Will Find Addicting!

 When it comes to most advertising campaigns, you just want your message to be noticed.  You want it to stand out and be remembered in a cacophonous advertising world.  But we like to measure success differently.  We want to help create campaigns that will not only be remembered…we want them to be revered!  You do that by creating Promotional Premiums that are “addicting.”  Don’t worry, we are not talking about illicit drugs here!  These are all on the up and up.  But these products will get your messaging in front of clients, prospects and employees every day…because they will not want to put them down! SOFT T-shirt:  Yes, we have all gotten that “promo” t-shirt of year’s past.  They are valued…but they are not comfortable.  They are good for the event…but not great for after.  If you want to have a branding message that will last and last, you need to upgrade your t-shirt.  These SOFT t-shirts will never make it out of the laundry basket…because your clients will want to put them back on!  Click here to check out just one option.  Lip Balm:  Did you know that 40% of the population is actually addicted to Lip Balm?  What a great low cost way to get in front of them in a very personal way.  In addition, they  have a great perceived value because they are much higher priced at retail.  Check out this one option here. Viking Tumbler:  I have heard people say “I don’t want to do a coffee mug because everyone already has one.”  That might be true, but if you give them a better one, they will use yours!  The Viking Tumbler is an awesome piece, (VERY similar to the Yeti) that will have your brand traveling everywhere with your best clients.  It keeps hot drinks hot for hours and keeps cool drinks cool for days.  Seriously…you want these. Phone Charging Power Bank:  The most powerful tool in most people’s arsenal today is their phone…until the battery dies.  Then your brand can save the day by giving a nice Power Bank.  There are lots of cool options out there on these (including this one) depending on budget.  But if your phone is dying, these are definitely a great lifeline! Clip it Vent Mount:  As speaking of phones, anything you use with your phone (on a regular basis) is powerful.  The Clip It Vent Mount holds your phone while you drive!  No more digging around for your phone.  You can use the phone as you GPS…it’s all good.  The Clip it Vent Mount is one of our favorites! There are lots of “addicting” products out there, so let us know if you need help finding more! 

Want to learn more about Hasseman Marketing, check out our About us page here.  As always, you can shop online here.  And if you are a Promo Pro, you can get our Sales Playbook here.

 

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3 Tips on Doing Recognition Right

  We all like to think we are good at saying “thank you” and giving praise.  But it’s hard.  We get wrapped up in day-to-day activities, and sometimes, it just gets away from us.  But it’s so important to make sure people feel appreciated!  Employees are more likely to stay where they feel appreciated…and so do customers.  As a matter of fact, 69% of customers that leave you, say they leave you because of “perceived indifference.”  That’s right, nearly 70% of your customers leave because they just don’t think you care!  But how do you know you are saying “thank you” in a way that matters?  Here are 3 tips to make the recognition (whether for employees or customers) stand out. Make It Personal:  Whether it is your customer or your employee (or whoever) your people want to know the “thank you” really comes from you.  If you are an employer, make your recognition public by making a big deal at a company meeting.  If you want to thank a customer, take after one of my rock star customers McWane Ductile.  They create custom awards (more on that in a moment) and get them in the hands of their sales team.  Their sales team then takes the awards to personally present them to their best customers.  They could mail them…but they choose to make it personal and get that one extra “touch.” Make it Custom:  When you can, it’s amazing to create an award that is “just for them.”  McWane wanted to create an award that recognized their top volume customers.  So we worked together to create an award that incorporated their new branding AND called out the customer by name.  This award was larger than life and really stood out to biggest customers. Make it Public:  The final step in taking recognition to the next level is to make it public.  McWane does this by creating an award that is perfect for public display.  This has several benefits.  First, it’s a constant reminder of the appreciation they want to show for their clients.  And because it’s such a nice piece, it catches the customer’s eye on a regular basis.  Second, it gives credibility to McWane’s customer!  Anyone visiting them sees they are a big deal to be getting awards of this magnitude.  Finally, it’s a nice marketing piece.  Though this is not the purpose of the award, it creates a constant reminder of the relationship between McWane and their customer.  It’s recognition done right. If you want more information on creating a custom recognition program, contact us here.  If you want to shop online, feel free to click here to check out our site. 

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The Umbrella That Can Tell You When It Will Rain!

When it comes to any promotional premium, there are several factors that will make your promotion a sure-fire hit.

First, the very best promotional products are functional.  The best products are the ones that hold the advertising message and are used again and again.  Exposure right?

Another factor we like to talk about at Hasseman Marketing is a high “perceived value.”  You would love for your clients or your customers to think you are giving them something of value, maybe even something they think you spent more on it than you did!

Finally, if you can add a sprinkle of “wow” to the customers, you know you really have something!  If you can create something “remarkable” you know you have a hit. We have always said that umbrellas make for great Promotional Premiums because of two of these factors.  They are very functional and they have a high perceived value.  The fact is, everyone needs an umbrella, but no one wants to buy one.  But now we can add the “wow” on the umbrella as well!

Enter the Rain Alertz App

The Rain Alertz app is sold with certain umbrellas (see below).

When the customer gets an umbrella, they get a hang tag telling them to download a free app.  When they do this, they will get an alert when there is a 60% chance of rain, telling them to remember to take their “XYZ Brand Umbrella.” This is a really cool combination of the Promotional Premium with Technology!  But are the umbrellas any good?  They are.  Here are just a few of the umbrellas that come with the Rain Alertz app (for no extra charge).

The Challenger II:  This 62″ umbrella has the strongest patented frame in the world.  Tested in a wind tunnel at Texas A & M (really), this umbrella outlasted the competition.  This umbrella will last and last.  Check out the details here.

BT46 Inverted:  This style of inverted umbrella is taking the umbrella industry by storm (get it?).  The Phonebrella is powered with Bluetooth technology and contains a speaker and microphone in the handle connected to your phone.  How cool is that?  You can answer calls, play music and provide directions without getting your phone wet.  Learn more about this cool umbrella here.

Promo2:  And of course sometimes you just need to hit a budget point.  This 44″ auto-open umbrella is perfect for this occasion.  But don’t worry, this is still a nice quality piece.  You can learn more here!

Get one of these amazing umbrellas with the Rain Alertz App for your organization here.  Click on Rain Alertz Shop to browse and buy!

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The Weekly Word…Reaction

It’s time for a quick does of Weekly inspiration and education.  Each week Kirby takes a word and digs into it for a lesson on business (and sometimes, life).  It’s the Weekly Word!  This week the word is…Reaction.  On the Weekly Word today we dig into the 3 R’s of Advertising and Marketing!  If you create a campaign, you can measure the success with Reach, Recall and Reaction.  Reach is simply how many people actually saw the message.  How many people did it reach?  Recall takes it to the next step.  Now that they saw your message, how many people can recall the message…or who you are? But when it comes to what you really want with marketing and advertising, that is measured with Reaction.  So for those of you that are yelling, “what I really want is sales!”  Exactly.  You want people to “react” to your message.  You want them to pick up the phone (remember those?), come to your store, click on the link…and buy!  Reach is important.  Recall is better.  But the holy grail of successful marketing and advertising is Reaction.  If you want to dig into more on this (with case studies, etc) check out our blog on this here.   Long story short, Promotional Premiums give you the best bang for your buck when it comes to reaction.  Promo affects human behavior…and that is what you want.  So the Weekly Word this week is Reaction.  

Want to learn more about us?  There are lots of ways.  First, you can shop online here.  You can also check out our About Us page or you can simply email us here.

 

If you are a Promo Pro, head here and download our Sales Playbook

 

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