The Top 5 T-Shirts We Recommend

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   At Hasseman Marketing one of the products we sell the most of is T-shirts.  Here are our top 5 shirts that you should check out if you are in need of Tees for your next event.  The Basic T-shirt –  Port & Company PC61  This is our most sold shirt by far.  It is a great option for those on a budget.  It is a 6.1-ounce, 100% soft spun cotton shirt, that is priced affordably but is not “cheap” in quality.  It also comes in every color you could ever imagine.  The Performance T-shirt – Gildan 42000 Available in a ton of colors.  The Gildan 42000 is a 4.5 oz. shirt that is 100% polyester but with a cotton feel.  This means that it doesn’t have the “shiny” polyester feel to it but it still has the same sweat-wicking capabilities of typical tech shirts.  Also, an added bonus, it will not stick to you like the typical 100% polyester shirts do.   We have done this shirt at local 5k races for years and it has gone over really well.  The Next Level T-shirt – Next Level 6010  The next level 6010 is a 4.2 oz.shirt that is a tri-blend.  50/25/25 polyester/combed ringspun cotton/rayon.  Tri-blend  just means that it has that SUPER SOFT feel to it.  This particular tri-blend features a more athletic cut.  It is very popular with personal trainers, gyms, and crossfit boxes.    The Perfect Tri – The District Made DM130  Our New Favorite.  The Dm130 is  4.5-ounces, 50/25/25 poly/combed ring spun combed cotton/rayon.  It is more of a normal cut tri-blend, that still features a great SOFT feel and is more affordable than most other tri-blend tees.  With 10 colors available this shirt is a great contender. The Bella of the Ball – The Bella Canvas 3413 The 3413 is probably the softest shirt you will ever feel.  A 3.8 oz. tri-blend shirt that is  50/25/25 polyester/combed and ringspun cotton/rayon.  This is the top tier. It is a great shirt, but beware….it will be your new favorite and you will never want to take it off.                               

6 Items To Rock Your Mud Run!

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 If you are working to plan a Mud Run Obstacle Race (or any other running race for that matter) you want to create one that is awesome!  The fact is, there are a LOT of races out there.  So how do you create an event that creates raving fans that come back year after year? 
It’s about creating an awesome experience.  You need to be different.
 Here are some ways to create a Mud Run that stands out from the crowd…and creates an impact that lasts! Good Tech T-shirts:  It seems that every race has an event t-shirt…and that’s great.  But is it a shirt worth wearing?  If you create the cheapest shirt possible, that will be your return.  That doesn’t, however, mean you have to break the bank.  You can create a nicer shirt (and a cool design is huge too) that runners will actually want to wear!  This is something you can market in advance, and will bring people back next year.  The Gildan 42000 is a great performance shirt that won’t break the bank! It also has a softer feel than most tech shirts and is not “clingy” to the body.  We do it every year for a local mud run, and the runners love it.  Oh…and we can help with the design too.  🙂 Drawcord Backpack:  Most of the time, you have lots of things to put together in a “race packet” for your runners.  You have bibs, pins, flyers, shirts and more…and you need a place to put them.  Often race directors opt for a cheap plastic bag.  That’s fine, but a bag like this will delight runners and give you advertising space for next year too.      Finisher’s Medal:  Typically for Mud Run’s everyone that finishes gets a medal. When it comes to medals, Go Big or Go Home!  A 3″ or larger medal will really stand out and the runners will love them.  Also, make sure to go with a custom wide ribbon with the race name and year on them.  They will definitely remember this medal and come back the following year to add another to their collection.    Silicone Bands:  If your race is a competitive one, you will need a way to dock runners if they cannot complete an obstacle.  This is pretty common among OCR races.  These 1inch wide Silicone Bands are great inexpensive options that look nice but won’t break the bank.  And, if a runner manages to keep theirs the entire race, they make great souvenirs/badges or honor for the racer.   The Fandana:  This is definitely different.  The Fandana is a fun product that is perfect for the fitness enthusiast.  You can wear it at the event as a bandana, scrunchy, beanie face mask and more.  Something like this can really be a fun addition to an event.    Event Tent:  If you plan on doing this event more than one year, this is a great purchase for the long term!  This 10 x 10 event tent can be perfect for registration or even drinks and bananas.  Either way, you have a great looking piece that keeps the branding of the event going all the way through!   There are MANY more great ideas that can help you stand out…these are just a few.  But remember to think about how you want your event to feel from start to finish…and you will create an event that is sure to finish strong!  If you want to make sure you are not missing anything, we can help there too!  Here is a complete 5K Planning Checklist!  It’s Free…so check it out and make sure you are not leaving anything on the table!                                 

6 Items To Make Your 5K Race Stand OUT!

Reading Time: 2 minutes

If you are working to plan a 5k race (or any other running race for that matter) you want to create one that is awesome!  The fact is, there are a LOT of races out there.  So how do you create an event that creates raving fans that come back year after year? TIP: Make sure you don’t forget anything!!  Click Here to get our FREE 5k Planning Checklist.
It’s about creating an awesome experience.  You need to be different.
 Here are some ways to create a 5k that stands out from the crowd…and creates an impact that lasts! Good T-shirts:  It seems that every race has an event t-shirt…and that’s great.  But is it a shirt worth wearing?  If you create the cheapest shirt possible, that will be your return.  That doesn’t, however, mean you have to break the bank.  You can create a nicer shirt (and a cool design is huge too) that runners will actually want to wear!  This is something you can market in advance, and will bring people back next year.  The Gildan 42000 is a great performance shirt that won’t break the bank!      Oh…and we can help with the design too.  🙂 Drawcord Backpack:  Most of the time, you have lots of things to put together in a “race packet” for your runners.  You have numbers, pins, flyers, shirts and more…and you need a place to put them.  Often race directors opt for a cheap plastic bag.  That’s fine, but a bag like this will delight runners and give you advertising space for next year too.    Race SOCKS:  Yes you read that right!  Want to have a race that stands out?   How about full color sublimated socks for the event?  These socks are sure to make an impression at the event and after.     Chill Towel:  On a hot day, there is nothing your runners will love more (other than gatorade) than a way to cool down.  This chill towel is the perfect solution.  You get the towel wet and it stays cool for hours.  Great to give to attendees just as they finish the race as a final way to delight.  They will love them.   The Fandana:  This is definitely different.  The Fandana is a fun product that is perfect for the fitness enthusiast.  You can wear it at the event as a bandana, scrunchy, beanie and more.  Something like this can really be a fun addition to an event.   Event Tent:  If you plan on doing this event more than one year, this is a great purchase for the long term!  This 10 x 10 event tent can be perfect for registration or even drinks and bananas.  Either way, you have a great looking piece that keeps the branding of the event going all the way through!   There are MANY more great ideas that can help you stand out…these are just a few.  But remember to think about how you want your event to feel from start to finish…and you will create an event that is sure to finish strong!     If you want to make sure you are not missing anything, we can help there too!  Here is a complete 5K Planning Checklist!  It’s Free…so check it out and make sure you are not leaving anything on the table!      

 

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Grow Your Fundraising Efforts Through Promo

Reading Time: 4 minutes

 There is a large group of people hovering anxiously around a painted line in the road.  There is an electric energy in the air as they look at their watches.  Some of the participants are stretching and kicking their legs in order to get ready.  There is a shout from the front of the group, “Runners!  On your mark!  Get Set!”   Then a shot rings out and the group of runners dash away in a group of controlled chaos away from the start line.  There are fast runners, slow runners, walkers and weekend warriors.  All of them have come to challenge themselves at this latest 5k.  And all of them will be raising money for a cause. There are thousands of ways that organizations raise money to increase funds and awareness.  Local 5K races are popping up everywhere.  Why?  Mainly because they are (relatively) easy to plan and there is potential for funds for the organization.  (It doesn’t hurt that the organization can promote healthy living AND increase awareness as well!).  And there is one thing that all of these 5K’s have in common.  It’s all about the SWAG!  Usually it’s the race t-shirt that runners covet.  But it could be the race bag, race medal or all of the above.  Runners want to challenge themselves to see how fast they can run.  And they want to do it in a group for socialization and recognition.  But don’t kid yourself.  They want the race shirt. The lesson here is that (when done right) promotional products can have a BIG impact on your organizations next fundraiser.  The concepts on how promotional products can affect a fundraiser are similar to how they can affect behavior for a business.  But just to get your creative juices flowing, let’s discuss a few here. Increasing DonationsOne way I have seen non-profits successfully use promotional gifts to help in fundraisers is to incentivize higher giving.  The organization will create “gift levels” that inspire donors to give a little bit more to get the nicer gift.  Obviously, if you are going to employ this tactic, you need to have promotional incentives that move the meter!  The key is to focus on things that have really high perceived value, without breaking the bank!   But you can see this technique successfully used by everyone from Big Brothers/Big Sisters at Bowl For Kids Sake to your Public Radio and TV.  When creating a program like this, value is very important, but so is exclusivity.  If you can create a promotional gift that is a “one of a kind” then you have a great chance at really affecting behavior!  If you want donors to really step up their donation, then you better step up your game.  Think outside of the box here!  What about a custom “lettermen’s jacket” that is done in the organizational colors? What about a custom guitar? Think of an “award” type promo that can be considered a collectors gift, but can also promote your organization for years to come.  The lesson is, if you want a big result then make sure you are thinking big with your items! Increasing ParticipantsAt the end of the day, you want as many people involved with your fundraiser as possible.  One of the best ways to increase your membership is to offer an incentive to “sign up.”  As an example, my team and I are helping a local mud run to increase racers and ultimately, increase donations to our local park.  The race itself has been going on for two years and is well-respected for the course and the obstacles.  Now we just need to increase the number of racers! So the first thing we did was to improve the quality of the race day t-shirt.  Many 5K races (and other local races) default to a basic cotton t-shirt for their race day giveaway.  And for certain races, that is fine.  The problem is, most serious runners don’t wear a basic cotton t-shirt when they are running.  They want a nicer “performance” t-shirt.  So by improving the basic t-shirt element, you not only increase the likelihood they will wear the shirt later (and promote your event) but the shirt also becomes a reason to do your race, rather than another.  As a runner, I know this is a part of the discussion when choosing a race.  The other thing we wanted to do was incentivize early sign up.  Having racers signed up earlier has several advantages.  You can better plan for everything from water stations to parking to even that t-shirt order.  In addition, you get money in earlier to fund your promotional efforts.  So one year we gave away a basic drawstring backpack for the first 250 racers that signed up.  That quickly increased early sign ups and helped us promote the event overall! Promotion of the CauseOf course the long term effect of these promotions is you also get to promote your organization or cause!  At the end of the day, the reason you are raising money in the first place is so you can do the most good!  By promoting your organization (long term) you not only increase your reach, but you also make fundraising in the future easier and easier.  Why?  Because donors are more likely to give if they know and understand the mission and impact of your organization. So whether you are planning a local 5k to raise $1000 or a huge capital campaign with the intent of raising $1 million, make sure you consider the impact of including promotional gifts in the mix.  This is an excerpt from the book Delivering Marketing Joy!  Get your copy here.    

Last Week at Hasseman Marketing

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 Are you ready?  This week we threw a TON of content your way.  As always, we hope you recieved your weekly dose of “marketing joy!”  But just in case you missed some of it…here it is in one place! Add More ZIP to Your Direct Mail:  If you have ever tried direct mail, or you do it all the time, this blog post (which is an excerpt from Delivering Marketing Joy) is a perfect way to take it to the the next level.  Check that out here.  Hasseman Hoedown:  If you are reading this and you don’t know about the Customer Show coming up on Thursday October 15th, then let this be your heads up.  If you do, this is your reminder!  Please join us!  For more details or to register, go here. Weekly Word:  Yes we have a new one!  This week we talk about creating a VISION for where you are going.  By doing so, you improve (greatly) your chance of getting there.  Want more?  Go here for the short video. Delivering Marketing Joy:  Maybe you understand that you need to create content, but you don’t know where to start.  Maybe you don’t know what you want to create.  Maybe you understand all of that…but want to create Content that matters.  Check out this episode of Delivering Marketing Joy with Tina Filipski! 3 Ways to Control Email:  We once read that the Inbox was a place to keep track of OTHER PEOPLE’S priorities.  It can become a time suck.  This week Jeff Wickerham takes a look at 3 tips to take back control of your inbox! Learn a New Language:  Want a new challenge?  Want to stimulate your brain to grow in new ways?  Consider working to learn a new language! Point Out the Positive:  We all know “that” person.  The one that finds fault as if there is a reward for it.  That negativity can weigh on you.  So take the time to look for things that are positive or good in your life and point them out.  It will change your perspective.  Read more here. Smile.  Breathe Deeply.  Repeat:  Okay so you finally got the opportunity to work on that big project.  You are going to present.  You got the chance…now what?  Smile.  Breathe Deeply.  Repeat.  FAST FIVE:  This time we take a look at 5 Products that will help to make your next 5K race (or 10K, or Marathon) really stand out!  Take a look at that here. So as you can see, it was a BUSY week at Hasseman Marketing.   We hope you get a lot out of this…and it helps you grow!  Let us know what you think. Now…we need to get working on next week!  🙂