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 This past week, I was recognized in a couple of different posts for online activity and influence.  It was beyond humbling.   The first was Dale Denham’s Online 18.  Each year Dale puts together a list of the people he deems as the most influential online in the Promotional Products industry.  He has his own criteria, which outlines at the top of the list, and he spends a lot of time putting it together.  Other than me, it’s a veritable Who’s Who of online and content in the industry.  Check it out here.  Oh…and here is the podcast about this I did yesterday. The second post came from Commonsku.  Commonsku is a service provider in the Promo World and created this list of their favorite Podcasts.  It includes some newer podcasts and some old favorites…and we made that list too.  That post can be found here. So why am I bringing this up (other than a blatant Humble Brag)?   I mention this because it’s amazing how much recognition matters…to everyone.  The Hasseman Marketing team and I create content on an every day basis.  Our goal is to provide value.  Our hope is that someone gets something out of each piece of content that either educates or inspires.  And for the most part, it happens quietly. But when something like this happens, it’s hard not to take pride.  It makes you want to puff up your chest.  It is great to know that what you do matters…to someone.   The lesson, I think goes back to this blog post about Fixing the Appreciation Gap.  Recognition matters to everyone.  Many of us would like to think we are above it.  We “do the work” regardless of what anyone thinks.  And maybe we do.  But when we get called out for our good work…we take pride. Guess what?  So do your employees.  So do your customers.  Make sure you are taking the time to “make a list” of the people doing great work in your life and your organization.  Give them a chance to “puff up their chest.”   And if you want to make sure you never miss any of this “recognized” content, feel free to sign up for our VIP newsletter.  You can do that here!  Or if you want to head to our site and shop for cool Promotional items to recognize your team, you can do that here. 

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