I pride myself on creating content. At Hasseman Marketing, we create podcasts, videos and blogs, and if you are ready this, you probably know this. In addition to enjoying the process, this content drives traffic to our website. That’s all good, right?
Well this week, Eric Dingler did an SEO audit of our website and found something interesting. (Yes we not only do website design, but can provide this sort of service for your website too. Learn more here). You see, some of my blogs are marketing related. These posts are specific to our field of expertise. I might talk about helping your team maintain culture and productivity with a “Work From Home Kit” or we might give you 10 tips on creating better video. These blogs not only help to drive traffic, but they improve our SEO score.
On the other hand, some of the content I write has more of a Personal Development feel. These blog posts are designed to help you (and me) be more productive, chase goals and be more happy. While these blogs are popular (and hopefully helpful), Eric’s assessment of our newly designed site tells us that they “confuse google” as to what Hasseman Marketing does! Well that’s no good!
Would You Be Willing To Change Your Marketing?
The lesson here is simple. It has been well documented that we are living in new and different times. But are you taking a fresh look at your marketing tactics? Just because one path you got you and your business here, does not mean it’s the best tactic to continue today. Are you willing to take a long hard look?
For years, using trade shows and other in person events has been a great way to go to market. But in 2020, that strategy is a tough on to implement. Have you considered Replacing Your Events with Branded Merchandise? This is the right time to have that conversation.
As for me, I am going to work to change too. It doesn’t mean I will stop writing blog posts on why we need to stop being so angry! I enjoy that style of post. It helps me and I hope it helps you too. But I will direct them to KirbyHasseman.com. That is a site I created to promote my books and speaking (yes you can hire me to speak). I will begin posting new blogs there very soon. I am even planning to move some of my older blogs over there too. This seems strange to me, but I am willing to do it if it helps me create better marketing for Hasseman Marketing.
So what are you willing to change in your marketing? It might be time to take a look. And when you are ready, we are here to help.
I was asked recently to present a webinar on creating better video. The idea is, with this time of crisis, many of us are taking the time to learn new marketing techniques. So here are my 10 Tips For Creating Better Video. (And yes you can watch the VIDEO of this here).
Video is huge…and growing. It’s a great way to tell the story of your business. Here is a great statistic to consider. People remember 20% of what they hear. 30% of what they see. 70% of what they hear AND see!
Zoom calls and have shown us the power…and some possible pitfalls of video. So here is Top 10 List of Tips!
10 Tips For Better Video
1. Lighting Matters: We have seen the zoom call where you are backlit by a window. You are invisible. Consider lighting before you shoot.
2. Consider a Mic: Or at least work on good clear audio. Nothing is more distracting than bad audio…and it will keep people from watching the video…and getting your message.
3. Use a tripod.: Or do your best to keep the video steady. These are all just basics so you don’t lose people before they get your message at all!
4. Think Different Angles: What does this shot look like from a low angle? High angle? My former lead of video was 6 7. I always knew when he shot a video…because it was from his height. Some shots can look TOTALLY different from another angle. Put the camera on the ground. Or consider taking the next shot from a higher perspective. That’s why people love Drone footage.
5. Do An Extra Take! You think you have it…but you might not. Dogs might have barked. Emails dinged. Whatever. Do it one more time. You will thank me.
6. Don’t use Equipment as an excuse. For most of you…your phone is a GREAT way to start. As a matter of fact, I still use my phone a lot. The best camera is the one you have on you…and I have my phone all of the time.
7. Spend time on the Message. Spend time before you start to roll the video thinking about what you want to say. Create a script or outline or bullets. We think we can just “wing it” and the video ends of looking like we are winging it!
8. Create videos with your customers in mind. Answer their questions. Educate them. It’s not just about you.
9. Shared Platforms are powerful. Delivering Marketing Joy is great because I get to interview people that make me smarter…they help the audience…AND it gives you and them a bigger audience.
10. It’s not what you can create. It’s what you can re-create. Consistency is so important. Dollar Shave club is the exception. You don’t create one video and then you are famous. You have to show up again and again. Create something you can create again and again…think that way from the beginning.!
Thanks for checking these out! If you want more content, head to our blog page. And if you want to learn and grow more, check out our 5 Day Marketing Course here.
Finally, if you want to chat with us about video, or learn more about what we can do for you…head here.
Delivering Marketing Joy is one of the pieces of content that I am most proud. Why? Probably because it was one of the first consistent pieces I produced…and it helped put me on the map.
Now, nearly 250 episodes later, it’s still rolling. As you might expect from a journey like this, I have learned a lot from Delivering Marketing Joy. But what can it teach you? Here are a few lessons I am proud to share.
Don’t Listen To The Voice: I have talked about this before here, but it’s worth mentioning again. The hardest voice to overcome when starting something like this is the one in your own head. For Delivering Marketing Joy, I had to overcome the voice telling me that no one wanted to talk to me on an interview show. Who was I? I am so glad I pushed through that. Most people were more than willing (and generous) to spend the time.
Share Platforms: One of the reasons I think the show worked (early on) was because I was sharing platforms with other people in the industry as I grew my own. In my first episode I talked with Mark Graham. He was already an influencer in the industry, so I was able to leverage his audience too! Obviously, the goal is to provide value. So by sharing platforms you get to share the goods with more people.
Stay With It: When I was about 20 or so episodes into the show, I was kind of tired. I was proud of how many shows I had done…but I did not know whether it was worth it to continue. Insert Seth Godin. I got the chance to interview him (with Mark Graham) and Seth mentioned that he had seen the show! Wow! Then he said something I will never forget. “Stick with it. In 3 years you will be glad you did.” At the time I did not have the next episode lined up! But I did keep it up. And Seth even agreed to be my guest when I got to Episode 100. Watch that here.
Be Consistent: This is something I preach a lot…because I think it really matters. If you want to build an audience (and I am still working on it), you need to be consistent. It’s important to the audience. But I think it’s important to you too. It sets a deadline. Otherwise, it becomes really easy to “just miss one.”
Start With A Few in the Bank: This leads nicely to Start with a few “in the bank.” When I started DMJ, I heard that the average web show never makes it to Episode 5. I have no idea if that was true. But I was obsessed with starting with 5 shows done! That bank of episodes gave me some confidence and gave me time to get more going!
Don’t Worry About the Metrics (at first): It’s not about creating a “viral video.” It’s about creating value. Way too many people get really focused on the numbers too early on. It’s a recipe for frustration. You are (likely) not going to have a big audience at first…so the numbers are not going to be impressive. That’s fine. It will build. Plus, I have found that despite the numbers, you never know who is watching. Keep focusing on the value…the numbers will take care of themselves. Delivering Marketing Joy is a weekly class for me. I learn something all the time. But these are just a few lessons that I am reminded of as I look back.
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Video Marketing is one of the most effective and engaging ways that you can communicate with your audience. As technology has advanced, it has become more and more simple to create video content. However, there are many mistakes that you can make when deciding to pull out your camera to shoot a quick video. This post will only focus on 3 things that, in my opinion, can have a huge impact on the quality of your video. But, don’t fret, they are also some of the easiest to remedy.
1. Shaky Footage
No one wants to watch a video that looks like it was shot by a hyper dog that just heard the door bell ring. One super easy way to fix this one is to invest in a tripod and use it. It doesn’t have to be expensive. There are many options that you can find that will work great for under $25-30. If you plan on doing movements such as Panning and Tilting and you want them to be smooth, then look into getting one with a video head. (You will pay more for these but they are worth every penny when you are trying to get your shots to look as professional as possible.) If you are shooting hand-held. I.E. you have no tripod or you are doing something spur of the moment with your cell phone. Make sure that you are as steady as possible.**PRO TIP: Hold the phone with both hands, tuck your elbows into your ribs and stay locked into that position. Also remember, try to never be zoomed in when you are going hand held if you can help it. Nothing will make a video shaky more than zooming in and shooting hand held. This only accentuates the movements and makes everything look like you are shooting a Mad Max Fury Road chase scene.
2. Shooting in Portrait Mode
This is one of my biggest pet peeves. A simple turn of your phone onto it’s side will make a much better video.
You are holding your phone with both hands with your elbows tucked in after all right? (See Above.) So you should be using the example on the right.
Black bars on the sides of your video are unacceptable and make you look amateur. It’s a simple fix. Turn your phone on it’s side before you click record.
3. Bad Sound
Another easy fix, but if you don’t think ahead about it can ruin your video. Be aware of your surroundings. Is it really windy outside where you are shooting? If so maybe go inside or go behind a building or something that can block that wind. Are you standing too far away so that the audio is not being picked up by your microphone? There are many things to consider when shooting. If you want to up your chances of getting better audio, invest in a microphone that is well suited for the type of shooting you plan to do. There are many options that I won’t go into, but in general if you are using an external microphone; it is probably better than the one built into your camera.
Of course, if you want our help, you can head here to find out how we can create professional video for your or your organization.
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