Thirsty Thursday: Hydro Flask® Wide Mouth 24oz Bottle with Flex Straw Cap

You know what time it is!  It’s time for Thirsty Thursday! Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware! Be careful…it’s not for everyone. This week we feature the Hydro Flask® Wide Mouth 24oz Bottle with Flex Straw Cap from PCNA.  It’s a fun one.  Get ready to giggle…and be jealous of this new piece of drinkware.  Watch now!

 

Welcome to another exciting episode of Thirsty Thursday, where we explore the world of beverages, one sip at a time. In this episode, our hosts are faced with a mystery drink, concealed within a branded Hydro Flask Wide-mouth 24 oz bottle with a flex straw cap. This intriguing drinkware was generously donated by PCNA, adding an extra layer of suspense to our taste-testing adventure.

For those new to Thirsty Thursday, our series is all about the exploration and discovery of new flavors, with a healthy dose of fun and banter. Our hosts, a diverse group of beverage enthusiasts, are always eager to take on the challenge of identifying and reviewing mystery drinks. The Hydro Flask® Wide Mouth 24oz Bottle with Flex Straw Cap with its sleek design and practical flex straw cap, is the perfect vessel for today’s mystery drink. Retailing for just under $50, it’s a high-quality piece of drinkware that’s sure to keep our beverage at the perfect temperature.

Initial Reactions to the Mystery Drink

As the hosts uncapped the Hydro Flask, the anticipation was palpable. They revealed that the mystery drink had been marinating since the last recording, adding a touch of apprehension to their initial excitement. The Hydro Flask, with its high-quality build and stylish design, was met with unanimous approval. However, the mystery drink inside was a different story.

The revelation that the drink had been resting in the flask since the last recording led to a mix of excitement and apprehension. Would the flavors have intensified over time, or would they have mellowed out? The hosts were eager to find out. Their initial reactions were a mix of curiosity and apprehension, with the Hydro Flask’s high perceived value adding an extra layer of intrigue.

Tasting the Mystery Drink

Upon tasting, the hosts had mixed reactions. Some found the mystery drink bland, while others detected notes of cherry, raspberry, and possibly green tea. The drink had a slight burn, not too sweet, and more fruity than sugary, which led to a unanimous description of it as a “Kool-Aid with a burn”.

The hosts engaged in a lively discussion about the possible flavors detected in the drink. They compared the mystery drink to other known beverages, trying to pinpoint its unique flavor profile. Despite the mixed reactions, the hosts were all intrigued by the complexity of the mystery drink and its unexpected flavor combination.

Revealing the Mystery Drink

The moment of truth arrived, and the mystery drink was revealed to be an Absolute Pineapple Martini. This revelation surprised the hosts, as none of them had detected any pineapple flavor. The unexpected flavor profile of the drink sparked a lively discussion among the hosts, who were intrigued by the unexpected twist.

The hosts expressed their surprise at the revelation, with some even questioning their taste buds. The unexpected flavor profile of the Absolute Pineapple Martini led to a lively discussion about how flavors can be masked or enhanced by other ingredients. Despite the surprise, the hosts agreed that the mystery drink was a refreshing change from the usual beverages they encounter.

Final Verdict

Despite the unexpected reveal, the hosts gave the Absolute Pineapple Martini a thumbs up. They suggested that it would be refreshing on ice, making it a perfect drink for a hot summer day. The Hydro Flask also received high praise for its high perceived value and practical design, with the hosts recommending it to viewers as a stylish and durable drinkware option.

The hosts’ final verdict on the mystery drink was positive, with many expressing a desire to try it again in the future. They also shared their recommendations for how to best enjoy the Absolute Pineapple Martini, suggesting it would be perfect for a summer barbecue or a relaxing evening at home. The Hydro Flask was also a hit, with the hosts praising its high perceived value and recommending it to viewers as a worthy investment.

Conclusion

The hosts expressed their appreciation for PCNA’s donation of the Hydro Flask, which added an extra layer of excitement to the taste-testing experience. They encouraged viewers to check out more drinkware pieces on their shop, promising a wide range of high-quality options to suit all tastes and budgets.

In their final remarks, the hosts thanked PCNA for their generous donation and encouraged viewers to continue exploring new flavors and beverages. They signed off with a reminder to stay hydrated and keep an open mind when it comes to trying new drinks. After all, you never know when you might stumble upon your next favorite beverage.

Each Thirsty Thursday, we feature a cool piece of branded drinkware.  To learn more… head to our shop here.  And if this was just too much fun, then you can watch more!  Check out our last episode here.  

Thanks for watching!  Again, purchase for your team here…or contact your Hasseman Marketing team member.

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  Oh…and we want to make sure you hit the TARGET in your marketing.  If you want to learn now, check out our TARGET marketing playbook here for FREE!

Why Do a Website Redesign

“Eric, I’ve had my website for 5 years, is it time to do a website redesign?”

This, or some form of it, is a question we get asked from business owners who understand the value having the right website brings to their business.  Some had made their own website when they were a startup entrepreneur, others have had a professionally designed website for years.

Now I think the answer we give normally catches them off guard.

In short, the answer is the good ‘ole frustrating cliche; “it depends.”

Signs It May Be Time For A Website Redesign

 

1. Your website focuses on you and not your audience.

 

If your website is all about you, your services, and/or your products; it’s time for a redesign.  I’m not saying don’t highlight your services or products, but does your website help the person looking at the site see them using and benefiting from what you have?

Don’t list a product/service, demonstrate the benefit.  I love the saying; “no one buys a drill, people are buying the hole the drill will make.”  What is the problem your product solves? And, why does your drill make getting the hole better than another drill?

2. Your website isn’t up to date with best practices to provide an amazing user experience.

 

Is your phone number easy to access?  Is your address located at the bottom of every page in an area known as the footer?  Do you have enough contrast between colors so individuals with vision disabilities can easily read your site?  Is your website designed for people who use adaptive equipment?  How about security?  Does your website address have “http” in front of it or does it have what it should have with “https” in front of it?

If you answered no to these questions DON’T REDESIGN YOUR WEBSITE.  

Well, maybe redesign your website.  Some of these common mistakes can be fixed by just updating content.  If you’d like a custom audit free website audit, just click here and email me.  My name is Eric, and I’m the lead web designer for Hasseman Marketing.   I’ll take a look at your site and let you know if it’s compliant with the American’s With Disability Act, how it compares to websites with best practices for user experience, and I’ll show you exactly how you fix any issue on your own.  I promise to never email you again with a sales email.

3. Your website isn’t ranking in search results.

 

When someone does a search on the internet looking to solve the problem your service or products solves, and they don’t see your website in the search results, that’s lost sales.  Sales that are going to your competition.  Ouch.

The hard truth about ranking in search results is this.  Google doesn’t rank you, your competition does.  If their website is structured for Search Engine Optimization (SEO) and your’s isn’t,  They win.

Again, you may not need an entire redesign of your website, you may just need some tweaks to the content.

In fact, you can get a free audit of your site’s SEO right now with our free tool.  Just enter your website’s address and email below:


 

4. Your website looks and feels dated.

 

Unless vintage is your brand, a vintage feeling website isn’t going to help you.  By now, it’s just expected that a website will be responsive to different screen sizes.  It’s expected that you’ll have up to date information. I mean, have you ever been on a website and they had an announcement for something that happened three years ago?  If your site is not up to date, your visitors are quickly going to leave.

So, when is the last time you took a very close look at every word on every page of your website?  If it’s been awhile, that’s probably your first step.

BONUS INFORMATION

 

What’s the benefit of a website redesign?

 

Simple.  A new site gives you something to promote.  It’s an updated tool to help you do more business or reach more people with our message.  It helps you reconnect with current customers that have drifted away and helps you find new a new audience.

For example, we just did a redesign in the last couple of months of this website.  The results?  A 41% increase in visitors.  That’s a big result that you could have for your website as well.

Again, feel free to take us up on our offer to look your site over by sending us an email here.  Or, use our free SEO audit tool above for a free instant report.

 

 

The New Website Is Here

We are so excited to welcome you to our new and improved website!  At Hasseman Marketing, we work hard to provide our customers and prospects value, and we hope our new site is better designed to do just that.  On the other hand, we wanted to keep some of the personality that made our old site fun!  So let’s talk a bit about what you are going to find today…and moving forward!

We Are A Media Company:  I talk all of the time with our clients that “everyone is a media company” today.  I wrote this post last year and talked about my commitment to that.  But the fact is, though we create more content than most companies, we had it all over the place on the web.  This new and improved site has nearly all of our content in one place.  We have our blog on the site, which we have always had.  But you can also find Delivering Marketing Joy, my Day in the Life VLOG, and several podcasts…all right here!  My goal is to have a new piece of content on this page nearly every day!

Showcasing Our Services: Believe it or not, our old site did not have all of the things that we offered on it!  We want to fix that.  Now each of the areas where we can serve your business, has a dedicated page on the site.  Want to learn about our in house print offerings?  You can learn about that here.  Want to know how we can help you with video?  You can find that here.  And new to our services, we are now offering Web Development Services too!  We are excited to have Eric Dingler help us with this new service.  If you want to learn about this, you can find more information here.

As a side note, each of these services needs more detail…but that will be coming soon!

Contacting Our Team:  We always have fun with our About Us page, and this one is no different.  We included some testimonials from some great clients AND we have information about each of our great team members…and how to contact them!  You can find that page here.

So that’s what I think!  What do YOU think?  Let me know.  We are excited to continue to evolve and grow to serve you better!

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He Said She Said Podcast Episode 5

Welcome to the 4th episode of the He Said/She Said Podcast with Hasseman Marketing!  This podcast is designed to give an inside look at projects we are working on and the challenges we are facing!    So listen in and let us know what you think!

 

On this episode we talk about…

Trending Topics:  This time our “trending topic” has to do with whether or not kids today should go to college!  Is it a sure thing or is it a “hell no?”  Amy and Kirby talk about the idea that we are living in a shifting time when it comes to college.  How do they really feel?  Listen in to find out.

Weekly Whirlwind:  If you have been listening, you know Amy is knee deep in paperwork on the building renovation.  That process continues as we dig into a few details.  Kirby talks a bit about taking the time to “see the people,” and the good and bad that creates.  He also gives us a sneak peak about a new hire that’s coming to Hasseman Marketing soon.

Question from the Audience:  We did not have a question from the audience this week…so help us.  Let us know if you have any questions you want us to answer next week!

Shout Outs:  Each week we want to give a shout out to an organization or an individual doing good work.  Amy gives a great shout out to a young man serving the community and the country (listen for more details)…and Kirby gives a simple shout out to his youngest daughter Jade.  Why?  Maybe because she helped to get better seats at a concert.  Maybe not.  Listen in to find out.

So that’s a wrap!  We will be back…and we will continue to improve.  Any feedback will be welcome as we try to provide you value!  If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.

He Said/She Said Podcast

kirby amy hasseman Welcome to the very first edition of the He Said/She Said Podcast with Hasseman Marketing!  This podcast is designed to give an inside look at projects we are working on and the challenges we are facing!   We will even take a question from the audience each time!  So listen in and let us know what you think!  On this episode we talk about…

Trending Topics:  This first time we recorded this right after Daylight Savings Time.  Here are our opinions on why we need to pick a time (this one) and stay with it!

Weekly Whirlwind:  Each time we will talk about the projects where we are spending our time.  Amy gives the behind the scenes look at her building project (and what a project it is).  Kirby talks about business at Hasseman Marketing…and why we are hiring.

Struggles:  But entrepreneurship is not always roses!  We talk about a couple of things that are tripping us up! Question from the

Audience:  This time we answer a question we get a lot.  “What is it like to work with your spouse?  How do you make that work?”  Listen to our answers and feel free to give us your secrets to success too!

Oh…and want to send us a question for a future episode?  Email us here.

Shout Outs:  Each week we want to give a shout out to an organization we see doing good work.  This time we talk about a couple organizations in Coshocton County.

We will be looking all over for good things to talk about…so if you have an idea, let us know here. So that’s the first episode!  We will be back…and we will continue to improve.

Any feedback will be welcome as we try to provide you value!   Make sure you never miss an update.  Sign up to be a VIP here.

What To Do When You Are Off Your Game

hasseman marketing game winner

It seems everyone I know has been touched by some level of sickness so far this spring.  If you have not been sick (thank goodness), you know more than a few people who have been. It caught up with me for a few days last week too. I am feeling better now (not quite 100%, but I am getting there), but it really knocked me off my game for several days.

During that time, I struggled to call people back because I could not talk without coughing, I did not create as much content, and I certainly was not thinking strategically!  Everything I did made me want to lay down on the floor and rest. I was not myself, and it totally threw me off my game.

Times like this can be extremely frustrating if you are working toward a goal.  For example, I had been working on creating a new fitness routine in the morning and had made some steady progress.  But as the cold got me down, I threw fitness out the window in the name of more rest.  When you do something like this, most people respond in one of two ways.

Not Perfect, So Forget It: 

So many of us start striving for a goal and go full force toward it.  We work out every day.  Then one day we miss…and the entire thing goes out the window.  Jon Acuff talks about this in the book Finish.  He says the most important day is “the day after perfect.”

This is the day after eating perfectly.  That is the day that often determines whether you will keep going. Self Empathy and Determination:  The other way to look at a setback like this is simple.  We are all human.  Things happen.  We can’t change the past.  What we do need to do is start a new routine today.

We need to hold ourselves accountable without beating ourselves up.   So if you have been thrown off your game recently (like me), start today with a new streak.  For me, that routine starts with creating a new piece of content (thanks for reading it).  Now I am going to head down to the basement to get a new streak started there too. Make it a great day everyone!

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