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(Coshocton, OH)—Coshocton based marketing firm and promotional products distributor Hasseman Marketing & Communications is growing again. Hasseman Marketing is excited to welcome Justin Mullens to their team. Mullens joins Hasseman Marketing after working for the last ten years at Spectrum Cable and will take over a new position called Digital Brand Manager.
“We are so excited to welcome Justin to the team,” says owner Kirby Hasseman. “He has a great personality and I am excited to have him start working with our clients to help them grow their brand.”
The Digital Brand manager is a new position for Hasseman Marketing. In his duties here, Mullens will work with clients that utilize marketing services and social media management from Hasseman Marketing. He will manage social media accounts, create video content and work to “story tell” online.
Justin has been a resident of Coshocton County his entire life. Justin Mullens has completed his third studying Digital Marketing and is starting his senior year at Full Sail University. Fueled by his outstanding work ethic and desire to learn more, he enrolled into an accelerated bachelor’s degree program. Throughout his high school learning, Justin worked at the local bowling center developing the communication and personable skills required to work with the public. From there, he became a technician with Spectrum Cable and has obtained superior communications, leadership and problem-solving skills in high pressure situations.
“It is an honor to be joining Hasseman Marketing, and I am excited to work with such a wonderful team. The “Marketing Joy” Kirby and team delivers is second to none, and I am excited to surround myself with that energy. As a team, great things happen, and great things are ahead at Hasseman Marketing!”
Hasseman Marketing headquarters is located at 432 Main Street in Coshocton, Ohio. They can be found online at www.HassemanMarketing.com. In addition, you can follow them on Facebook at https://www.facebook.com/hassemanmarketing.
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I have heard Twitter called the Cocktail Party of social media. Though I think that has merit, I don’t think it takes it far enough. I think Social Media is the new Cocktail Party. “Ok,” you might be thinking. “Why does that matter?”
It matters, because I think it really does give us a roadmap for how to behave online. The more I have the chance to speak to groups and organizations around the country on the topic, the more I am convinced. We hear all of the time that social media is different. It’s making people act differently. And, certainly, in some cases that is the truth.
There are the “keyboard activists” that you hear about all of the time. There are trolls. But those people are around us every day…not just online. My contention is social media is VERY much like the three-dimensional world. We try to make it different. But if we treat social media just like real life, we would be better off! Here are a few similarities I see between social media and a cocktail party.
Don’t Lead with Politics: If you just moved into a new neighborhood, and you were invited to a cookout, you would probably not introduce yourself to your new neighbors with political vitriol. You might not like the current President (or the last one), but you probably would not LEAD with that. And even if you did, you would not continue to say it all night long. We all know that person that posts 8 times per day about his or her political rants. I guess you might do this, but you would not be invited back.
Less Mean…More Good: If you (and the rest of social media) communicated as if they might see people later that day, we would all get more civil. Here’s the thing, we might still have the same opinions, but we would say them differently. What your mom told you years ago is still right. “It’s not what you say, but how you say it.”
Don’t Sell ALL of the Time: I am looking at you businesses and salespeople! You would never walk up to every person at a cocktail party and try to sell them your product without knowing anything about them! Sure, you might want to sell to them…but not at hello! But businesses do this all of the time! You go to their pages and all it says is “Buy from me. Buy from me. Buy from me.” Just like it real life, people are saying “I have to go over here” to get away from you.
Make People Laugh: People who are fun to follow online are very much like people you want to hang out with in real life. They make you laugh. They make you feel good about you. They inspire you. In a world where everyone seems to be all about snark and cynicism, make people smile. That transcends any platform. So if you (and your team) want to be better on social, stop treating it differently. Start treating it just like your next networking event. You might be surprised with your results.
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Delivering Marketing Joy is one of the pieces of content that I am most proud. Why? Probably because it was one of the first consistent pieces I produced…and it helped put me on the map.
Now, nearly 250 episodes later, it’s still rolling. As you might expect from a journey like this, I have learned a lot from Delivering Marketing Joy. But what can it teach you? Here are a few lessons I am proud to share.
Don’t Listen To The Voice: I have talked about this before here, but it’s worth mentioning again. The hardest voice to overcome when starting something like this is the one in your own head. For Delivering Marketing Joy, I had to overcome the voice telling me that no one wanted to talk to me on an interview show. Who was I? I am so glad I pushed through that. Most people were more than willing (and generous) to spend the time.
Share Platforms: One of the reasons I think the show worked (early on) was because I was sharing platforms with other people in the industry as I grew my own. In my first episode I talked with Mark Graham. He was already an influencer in the industry, so I was able to leverage his audience too! Obviously, the goal is to provide value. So by sharing platforms you get to share the goods with more people.
Stay With It: When I was about 20 or so episodes into the show, I was kind of tired. I was proud of how many shows I had done…but I did not know whether it was worth it to continue. Insert Seth Godin. I got the chance to interview him (with Mark Graham) and Seth mentioned that he had seen the show! Wow! Then he said something I will never forget. “Stick with it. In 3 years you will be glad you did.” At the time I did not have the next episode lined up! But I did keep it up. And Seth even agreed to be my guest when I got to Episode 100. Watch that here.
Be Consistent: This is something I preach a lot…because I think it really matters. If you want to build an audience (and I am still working on it), you need to be consistent. It’s important to the audience. But I think it’s important to you too. It sets a deadline. Otherwise, it becomes really easy to “just miss one.”
Start With A Few in the Bank: This leads nicely to Start with a few “in the bank.” When I started DMJ, I heard that the average web show never makes it to Episode 5. I have no idea if that was true. But I was obsessed with starting with 5 shows done! That bank of episodes gave me some confidence and gave me time to get more going!
Don’t Worry About the Metrics (at first): It’s not about creating a “viral video.” It’s about creating value. Way too many people get really focused on the numbers too early on. It’s a recipe for frustration. You are (likely) not going to have a big audience at first…so the numbers are not going to be impressive. That’s fine. It will build. Plus, I have found that despite the numbers, you never know who is watching. Keep focusing on the value…the numbers will take care of themselves. Delivering Marketing Joy is a weekly class for me. I learn something all the time. But these are just a few lessons that I am reminded of as I look back.
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It turns out my first sales manager was half right. When I first got in sales, I was told “When in doubt, go and see the people.” It was an over-simplification, of course. On the other hand, it’s always seemed to work for me. When I was waiting for the phone to ring or waiting for the sales to come in, I hear that voice. “Go and see the people.”
In Jonah Berger’s book “Invisible Influence” I am starting to learn why this works. In multiple studies, Berger explains that familiarity and having the “people see you” works. In one study, pictures of female students were judged on their level of attractiveness. (Cringe all you want, it was the study). It turns out that if the female students were seen in the class, they were judged to be more attractive. Other studies showed that “being seen” more often could make your more likable and trustworthy.
From my perspective this brings powerful insights into the world of sales, brand building and more! So here are a few takeaways…
See the People
Though the script has flipped a bit, the adage still holds water. When you are feeling reactive in your business, get out of your office and go “let the people see you.” And if you can add value in some way (or just to say thanks like this post suggests), even better.
This is one of the reason great social media works. We are giving people a chance to “see us” on a regular basis. Some people would say this can be overdone. Maybe. But the science from this book suggests otherwise.
Consistency is Key
This is also a bit of science to back up my belief in consistency. Whether we are talking about social media, content marketing or sales, you need to be consistent in your efforts. We all have that voice in our heads that tells us we need to stop...it’s too much. But we need to push through that and continue to “show up” with your prospects and clients. Let them “see you” over and over again. Make sure never miss the opportunity to “see us!”
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