Attention Is Kindness

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attention is kindness

I remember being told when I was a teenager, “You would worry less about what people think of you if you realized how little they did.”

This is not an insult to how important YOU are, it’s just an important reminder that we all have a selfish human nature.  Seth Godin writes about this in his blog today.  That selfish human nature is not inherently bad.  It just is.  It’s the way we are.  On the other hand, it gets me thinking about how useful that is.  With everyone focused on their own interest, it gives you the chance to do these three things.

Helps To Silence “That Voice”

If most people are not paying attention, then you can ignore that voice inside your head that says that “everyone will laugh at you.”  They won’t even notice you.  You have the ability and permission to try new things and fail.  You can stumble.  You can struggle without the worry that everyone will turn down their nose.  If you are willing to put in that work when no one is watching, then they might take notice when you come out on the other side.

Let People Off The Hook (when not listening)

We often get frustrated with other people when they don’t seem to care as much about our project as we do.  It must be important, right?  We love it!   We worked so hard on it.  Understanding that everyone is working on their own life, project and world will give you the grace to forgive them.  They don’t care as much about your project as you do…and that’s ok.  If you work hard and long enough on your project, the people that are truly interested in your passion will show up.

Attention is Kindness

I believe that Kindness can be a Superpower.  And if we understand that most people don’t really notice you at all (unless you are in front of them) then you can be kind in a different way.  Show people attention.  Give them your time.  Smile.  Look them in the eye.  Notice them.  In a world that is starved for kindness, giving people your attention can be an act of kindness in itself.

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He Said She Said Podcast Episode 23

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He Said She Said Podcast

It’s time for Episode 23 of the He Said/She Said Podcast with Hasseman Marketing!  This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing!    We talk about business, family, community and more. So listen in and let us know what you think!

On this episode we talk about…

Trending Topic

This week Kirby and Amy talk about getting ready to go out of the office.  Are they organized?  Is it organized chaos?  Or will they be packing at the last minute?  They talk about that here.

Weekly Whirlwind

This week in the Weekly Whirlwind they talk about getting back in the office after a short week and adding in the stress of leaving soon.  In addition, as you will hear, they will be taking the next week or so off to unplug.  Don’t worry…they will be back!

Lesson In Life

This week in the “lesson in life” Kirby talks about the idea that sometimes you need to think on something before you unload.  He also has a blog about it here.  Kirby and Amy chat about those times when the best thing is to not say anything at all.

Shout Outs

Each week we want to give a shout out to an organization or an individual doing good work.  This week Amy talks about all of those lineman and volunteers that are getting ready to head into harms way to help with the victims of Hurricane Dorian.  Those people who take their time and risk their own safety remind us that humans are good.  Thank you!

So that’s a wrap!  Thanks for listening to Episode 23 of the He Said She Said Podcast!   Any feedback will be welcome as we try to provide you value!  If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.

Thanks so much for listening!  If you have any topics you want Kirby and Amy to cover, please comment and let us know!  Oh…and if you like this content, check out this page where you can find all of the content we create!  

Cooking Your Project in the Crockpot

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cooking in the crockpot

There are so many ways that technology has changed our world for the better.  We can communicate with nearly anyone around the world.  We can shop anytime.  We can donate to causes from our kitchen.  We have the ability to click a button and have things delivered to our phone instantly, or to our front door in a day or two.  It truly is an amazing time we live in!

The one thing I see as a detriment to this “overnight delivery” culture that we live in, is a pure lack of patience for anything.

In other words, despite the fact that we live in a “microwave society” many things that matter to us need to be cooked in the crock pot.

Things that matter take time.  Change can be difficult.  As a matter of fact, real progress takes pain (like I said here).  Here are some basic examples.

  • If you want to change your fitness level, it will not happen overnight.  It will take months of real work.
  • Want to start a sales career?  Get ready for a year to 18 months of building trust and relationships.
  • Want to have a relationship that lasts?  The foundation will not be created overnight on twitter.

It’s simple…but not easy.  The things that really matter in your life take time and work.  They take consistent effort.  And yes, they take patience.

This does not mean you shouldn’t start now!  As Seth Godin once told me, “The best time to plant a tree is 40 years ago.  The 2nd best time is now.”  If you have something in your life that is worth working for, now is a great time get to work on it.  Just know that it will take time.  That time won’t make it worth less.  It will make it worth more.

You aren’t creating something in the microwave.  You are simmering your project in the crockpot.  Bon Appetit!

Make sure you be a part of what we are cooking!  Join our VIP list.  We send out one email per week with all of our content in one place.  You can sign up for that here.  Also, if you want to learn more about Hasseman Marketing, check out our about us page here.

Clear Is Kind…And Effective

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clear is kind

I received a call a few weeks ago from a person looking for advice.  They were trying to figure out the best way to communicate a delicate issue.  It was important to get the message across, but they were concerned they might be overstepping their bounds.  Should they talk to another colleague to help?  Should they be subtle?  Should they try and find a clever way to have the person “find out” the information?

My advice was simple.  Don’t be creative.  But clear.  Get in front of the person and talk to them directly about the issue.

As speaker and author Brene Brown would say, “Clear is kind.”

In this world of (seemingly) unlimited communication options, the choice can be overwhelming.  Should I send an email?  Should I text?  Maybe I could message them on Facebook.  Just like in the grocery store, when there are too many options, we often make no choice at all.  So in a world where there are more communication tools than ever before, clear communication can often be missing.

The message is clear.  If you want to have a real relationship, clear communication is critical.  It’s why there are some many advantages to “seeing the people” in sales or starting a business.  When you can actually speak directly to your customer, and see their real reaction, it is powerful.

Additionally, I am a believer in being clear with your ask.  Gary Vaynerchuk talks about this in his book Jab, Jab, Jab, Right Hook.  In this book, the Right Hook, was the ask.  If you are going to sell…sell.  Don’t try to make it look like you are not.  The prospect or customer will see through it.  If are trying to give value…just do that.  Don’t mix the message.

If you want to give.  Give.

If you want to sell.  Just ask.

Remember.  Clear is Kind.

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He Said She Said Podcast Episode 21

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It’s time for Episode 21 of the He Said/She Said Podcast with Hasseman Marketing!  This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing!    We talk about business, family, community and more. So listen in and let us know what you think!

On this episode we talk about…

Trending Topic

This week Kirby and Amy talk about some of the progress they are seeing in the community.  But as they point out, progress is not something that happens overnight…and it sometimes takes pain.  (Here is a blog about that).  Listen in as Kirby and Amy give their take on how good things happen.

Weekly Whirlwind

This week in the Weekly Whirlwind Kirby talks about spending time with the Hasseman Marketing team.  What does a staff meeting look like to him?  He gives you the insight.  Amy talks about some progress at the building at 539 Main Street.

Lesson In Life

This week Kirby and Amy discuss the idea of permission.  Are you waiting for permission to act?  Do you wait for “they” to make an impact?  Both Kirby and Amy discuss the idea of taking action and not waiting for anyone to do it for you.  Want to learn more?  Listen in!

Shout Outs

Each week we want to give a shout out to an organization or an individual doing good work.  This week Amy talks about the KOA Campground and their SunFlower Festival.  People came from all over to enjoy the festival!  Great event.  Kirby talks about ITM and their investment in Main Street.  Two great organizations making investments in the community!

So that’s a wrap!  Thanks for listening to Episode 21 of the He Said She Said Podcast!   Any feedback will be welcome as we try to provide you value!  If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.

Thanks so much for listening!  If you have any topics you want Kirby and Amy to cover, please comment and let us know!  Oh…and if you like this content, check out this page where you can find all of the content we create!  

The Art Of Showing Up

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the art of showing up

When it comes to chasing (nearly) any goal, there are so many factors that I can’t control.  These outside factors can make it daunting to even consider starting.  No matter the endeavor, or the person, I think we all see these roadblocks.  As we consider the journey, we even list them in our mind.

  • There is not enough time.
  • There are already people doing it.
  • I am not smart enough.
  • I am not talented enough.
  • No one will care what I have to say.
  • No one will want to buy from me.

You get the idea.  This list of roadblocks and excuses get larger the longer you dwell on them.  There are so many reasons why things will not work, there is a big percentage of people that will simply not try at all.  But here’s the thing about these roadblocks and excuses.  You can’t control most of them.  You can’t make yourself taller, or more handsome, or more talented.  You can’t wave a magic wand and create more time.  You can’t make people care what you have to say.

You really only have control over a few things.  You have the ability to improve your attitude.  You can change they way you think about challenges.  You can commit to viewing the inevitable challenges you will face with a smile.  You can embrace the art.

The Art of Showing Up.

You see, I cannot make myself more handsome or lucky.  I can’t become the quintessential writer of our time.  I will probably never be the most persuasive salesperson or the fastest runner.  But I can keep showing up.  Every day, I can post a blog.  Every day I can make that extra call.  Every day I can do the push ups or the run.  I control that.  I control my attitude and my effort.  And so do you.

Oh…and make no mistake…there IS an art to that.  Bob Dylan is remembered for the classic songs he wrote.  But what is forgotten is how many songs he wrote and recorded.  He was prolific.  Had he only recorded one album, we probably would not know who he was.  He kept working and writing and recording.  He kept grinding.  He kept showing up.

And then one day…he was a legend.

If you are wavering on your commitment today, I get it.  We all get tired and frustrated at times.  But on this morning, don’t worry about being perfect.  Don’t worry about being the best.  Just commit to the art of showing up…again and again.

Make sure you never miss an update!  We will try to continue to show up for you on our blog.  You can check that out here.  Oh…and if you want our content delivered to your inbox each week, sign up to become a VIP here.