At Hasseman Marketing, we are proud of the team that helps us “Deliver Marketing Joy” each and every day. So we wanted to introduce you to some of our peeps with our series we call “Brand-ecdotes.” Today we get to meet Josh Williams.
There is often confusion around Art files and what types we can accept. Terms like Vector Art, Camera Ready, etc… get thrown around. Most people, unless they are graphic artists, do not understand the differences. So, what is vector art and why does your logo or artwork need to be vector? Let’s answer that question now!
Vector art is created using vector illustration software programs, such as Adobe Illustrator, Freehand, and Corel Draw, among others. The art created with these programs can be blown up in size infinitely without any loss of quality. (Think of zooming into a picture and it becomes blurry.)
Raster Graphics, such as photographs, and graphics files created in Adobe Photoshop, Paint Shop Pro, and other Raster editing programs, in most cases cannot be used. Notice how in the example picture that the edges of the art become blurry rigid and not smooth? With Vector Art you can blow up the image to any size with no loss of quality.
How Can I tell if what I have is Vector Art?
Vector art is usually created in Adobe Illustrator, and is commonly saved as a particular file type: .ai. Vector art can be saved in other file formats (such as .eps, .svg, or .pdf). But, it is important to remember that just because a file is saved in one of these formats, does not mean that it is truly vector art. Only art originally created in a vector editing program, such as Adobe Illustrator, is truly vector art. Also, you can identify vector art by process of elimination. There are some file formats that can only be Raster art, and therefore cannot be Vector art. The most common examples are .jpeg, .png, .bmp, .gif, .psd, .tif. These files cannot be vector art.
There are art charges that are incurred on some orders if Vector art is not able to be provided. In this case, we must either take the time internally to re-create your art, or send the provided art off to an outside designer that can re-create your artwork in a Vector-based program. If you see an art charge on your bill, this is most likely what has happened.There are also art charges, sometimes, for layouts and formatting even if you already have the vector file. For Example: If you have your logo in Vector format but you want to add specific text under it for a promotion. The text needs to be added in a Vector Based Program and sized appropriately for the item that it will be imprinted on. This might incur an art charge too.
Ask your Designer
Keep in mind that if a professional design created your art for you, chances are they may have your artwork saved as vector art, even if they have not sent that file to you. Some designers do not provide their clients with vector art, as they assume that the client will not be able to open the file. So, if you had a professional logo designed for you, but all you have is a JPEG, or something similar, contact your artist, and ask them for vector art.
Our hope is, this will helps shine a light on what Vector Art is, and why you need it! Please reach out to firstname.lastname@example.org if you have additional questions. If you want more ideas on art, marketing, promotions and content creation, make sure you check out our blog page here. Oh…and if you want to get valuable content delivered to your email once a week…sign up to become a VIP here.