It’s time for Episode 41 of the He Said She Said Podcast with Hasseman Marketing! This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing! We talk about business, family, community and more. So listen in and let us know what you think!
On this episode we talk about…
This week Kirby and Amy talk about the importance of getting away. During this different time, Kirby and Amy discuss their struggle with the idea of needing some time away to recharge…and how to do it.
This week in the Weekly Whirlwind we talk more updates on the building at 539. Progress is really happening as the 2nd floor nears completion and destruction on the 3rd floor starts. Kirby talks about an uptick in print business during this time and the new Hasseman U. You can learn more about that here.
Lesson In Life
This week in the “lesson in life” Kirby and Amy talk about the importance of showing up and doing a little each and every day. You can read a short blog about that here. So many people succeed because they just don’t stop!
Each week we want to give a shout out to an organization or an individual doing good work. This week we talk about two couples in Coshocton County that drove around Coshocton in an RV, playing patriotic music on the 4th of July and handing out hot dogs and popsicles. So cool. Learn more!
So that’s a wrap! Thanks for listening to Episode 41 of the He Said She Said Podcast! Any feedback will be welcome as we try to provide you value! If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.
Thanks so much for listening! If you have any topics you want Kirby and Amy to cover, please comment and let us know! Oh…and if you like this content, check out this page where you can find all of the content we create!
One final thing…we have created a 5 Day Marketing Course you can take for FREE. There is no catch. Learn more about it here.
When you look at people that are successful, it can be easy to become intimidated. You look at the person you admire and see all the places where they might be exceptional. And you would be right. The problem, so many times, is we start to look at the places they are strong and compare them to where we are weak. It’s just one of the problems with comparing.
But for the most part, it’s hard to pinpoint one thing that makes people successful. And in trying to nail them down, we tend to focus on things that are not in our control. Your hero might be:
A talented writer
A gifted dancer
You get the idea. They have something that seems to allude you. That is the reason they have succeeded where you have not (yet). But most of the time that is not the reason at all. Sure, those are gifts and they might give them a head start. But if you look at the history of people that have succeeded (long term) in any field, they have one thing in common…and it’s something we all have access to.
Perseverance.. They keep showing up.
People who succeed tend to have perseverance. It’s not that they have never failed. Most of the time they have failed plenty. They just kept going. They have been frustrated and disappointed, and they showed up anyway. While their competitors and their peers have looked at the mountain they needed to climb and decided it was just too long and too steep, they kept putting one foot in front of the other. They were not smarter or more gifted…they just kept going.
This is great news for me and you. I don’t have to be the smartest person in the room (thank goodness). I just need to persevere. And while I can’t control how talented I am, I can keep working my craft…and so can you.
Keep putting one foot in front of the other…for a long time. And when you look back, you will be proud of how far you have come.
Thanks for reading! For more content just like this check out our blog page here..
I got up early this morning. I would love to say it was because I was filled with purpose, passion and inspiration, but in fact, my dogs woke me up. But since I was up and at it early, I wanted to “push out some good in the world” and write a blog. Of course I wanted it to be meaningful and I wanted the content to inspire. I thought about the topics I might cover. Then I considered what might have the most impact.
The problem was, I was coming up with nothing.
I searched Facebook and Twitter for topics, but as you might expect, I got pulled into an infinite number of unproductive topics. Then it occurred to me that it had been a while since I had read Seth Godin’s blog. Godin writes a new post every single day. His blog often inspires me and almost always makes me think. So I type in his blog address and find this post:
People with writer’s block don’t have a problem typing. They have a problem living with bad writing, imperfect writing, writing that might expose something that they fear.
The best way to address this isn’t to wait to be perfect. Because if you wait, you’ll never get there.
The best way to deal with it is to write, and to realize that your bad writing isn’t fatal.
Like all skills, we improve with practice and with feedback.
I read this and sat back. Wow. Sometimes the universe will show you a simple truth if you just take the time to look for it.
For me it comes down to being intentional about what I put into my brain first thing in the morning. When I am not intentional, I default to time wasters, fillers and negativity…and the pattern of my day follows suit. Today was a simple but powerful reminder. Find things that inspire you, make you think and help you move your day (and your life) in the right direction.
Thanks Seth Godin for the reminder.
Make sure you never miss an update. Check out our blog page here.
So here we are in 2020. A lot has been made about the “unprecedented times” we are living. But here we are. As I have said before, we need to stop talking about things getting “back to normal.” The reality is, we don’t know when that might happen. We do need to take an honest look at where we are…and start working to succeed from here.
We need businesses to get rolling again. I mean, we NEED it. But you might be asking “how do I market our business in 2020?” Times have changed. People have changed. We need to consider that as we tell our organizations’s story today. So here are some things I see working (right now) to market your business in the world we live in.
In a world where people are less likely to leave their home, direct mail has become more effective. Yes, it’s a bit old school, but it’s a low cost way to reach the masses right where they are. And if you can create a creative, valuable offer, you have a real chance to stand out in a mailbox full of bills.
One of my favorite things that Joe Pulizzi says is that we are very comfortable ( as marketers) with “rented lists.” The radio, tv station or Facebook owns the list…and we just rent access. But a real, vetted email list of people who have subscribed to what you have to say is a list that you own. You get to decide when you send it, what they see, and who gets to see it. You have to provide value, or that audience can opt out. But there is real power in owning the list. And I am not sure how long it will last, but email open rates have actually gone up during this pandemic. Give value through your email list and you can make an impact in 2020.
Postive Content on Social
In this 2020 world of arguing politics, racial divides, mean spirited debates and complaining, your organization has a chance to stand out. Just create content that is nice! Regardless of the content platform, most of us are starved for something that provides us joy and inspiration. If you and your organization can show up like that (consistently), you have the chance to gain a real audience and a real following.
Branded Merchandise Kits
You don’t need me to tell you, but the traditional way we see our customers and employees has changed right now. Many events have been cancelled. Trade shows have been put on hold. Heck, even the idea of going to work has shifted (it’s hard to believe March was only like 4 months ago). With that in mind, Branded Merchandise kits can be an EXTREMELY powerful tool to reach your target audience. When done right, branded merchandise kits can improve brand affinity, affect behavior, help company culture, and yes, get people to pick up the phone. I talk about one of my clients using branded merch to replace an event they were holding here. If you have your team working from home, there is a kit for that. What if your team is coming back to work? You can create kit to (safely) welcome them back. What about creating an online conference and mailing attendees some cool swag to get them fired up? The possibilities are limitless.
I have been a believer is providing value first in marketing for a long time. Heck, I wrote a whole book about it! Well 2020 is a great time to do just that. Create online learning to provide value to your clients. Our friends at Commonsku created an amazing online conference to do that for their clients and over 800 people attended. It was awesome. That is the inspiration for us creating Hasseman U. We also spent some time creating a FREE 5 Day Marketing Course for anyone that wants to take it. The idea is to provide value for your clients in a new way. When you do that during this time, you have the chance to build real trust with customers and prospects, and come out stronger on the other side.
Those are just 5 ways that I see companies successfully marketing in 2020. I hope this gets your wheels turning! While these are not necessarily prescriptive for your business, what I will say is, now is not the time for business as usual. It’s a great time to really consider how you want to tell your story moving forward.
Want more content? Head to our blog page here for more.
It’s hard to believe it, but we are almost halfway through 2020. Depending on you are feeling this morning, you might be thinking “I can’t believe we made it this far!” Or you could be thinking “Oh my God this is only half over?” Regardless of what camp you sit in, here we are near the end of June. So I thought it might be good to look back at some of the top marketing posts we have written so far this year. This is your chance to make sure you are caught up…and ready to take part in the second half of 2020 (may God help us all)!
Products You Need To Re-Open Your Business: While you may or may not already be open, this post is worth a look. Check back and make sure you are doing all you need to keep your employees and customers safe. We all want to get business back on track, but a recent surge in Covid-19 cases reminds us we need to do it the right way. Read this now.
Replacing Events with Branded Merchandise: This is one of my favorites. Why? Because while we all want to get “back to normal,” I think that in many ways, that is not happening anytime soon. We need to start living in the now (like I talk about in this post) and working to create marketing that works today. This blog talks about a different way to go to market…and one we should all be considering now.
The Real Reason Masks Matter: There is some sort of political divide over masks that I really don’t understand. But this post explains the real reason you and your business should care about them. It’s called “commerce.” Read more here.
What Message Are You Sending: While we should always be thinking about what message we are sending to clients, it’s really important right now. It’s also a great time to really look. Customers are more open to change than ever. Take a look and honestly ask “what message are we sending?”
Creating A Work From Home Kit: More and more employees are going to be working from home. That’s fine and dandy, but how do you continue to create a work culture that matters? One way is to create a kit that makes your team feel valued. Here is a post to get your wheels turning. We can help creating a custom kit just for your team.
These are a few of the top marketing posts we have written so far in 2020. Now that you are caught up, it might be a great time to consider jumping in on Hasseman U. Learn more about that program and how to sign up here.
It has been a great strength and a great weakness in my life. When I want to do something, or I want something done, I don’t ask for help to get it done. My motto has always been “If it’s to be, it’s up to me.” While that independent streak can be a blessing, it can also be a curse.
The good news is, I am not held up waiting on others. If I want to do something, I do it. I don’t have to get permission. There is no need to get consensus. I can jump in and tackle the problem…and I am proud of that.
The bad news is, I am limited by my own abilities. I often have a “ready, fire, aim” approach that doesn’t always serve me (or my business” well. As the African Proverb says, “If you want to go fast, go alone. If you want to go far, go together.”
A couple of years ago, I took a big step in the right direction on this front. While I am competent on the finance side of my business, it’s never been my strength. I have to work really hard to make my mind speak that language. I can do it, but I am not confident. It is taxing. So I enlisted the help of an expert. I started meeting monthly with Steve Schillig from the Small Business Development Center. He helped me create our first budget and we meet to see how we are holding up. This has been a game changer for me.
It Forces Me To Look At The Numbers
Do you notice that before that committee meeting, you do a bunch of work to make sure you don’t look foolish? Yeah, me too. Having this meeting with Steve forces to me to do my homework on the numbers. I don’t want to look foolish. Since the finance side of the business is not my strength, I can often avoid this. I would rather write a blog, make a sales call or create a video. Steve serves as an accountability person in our finances. And by this simple act of studying the numbers, I get stronger.
It Gives Me More Confidence
The funny thing is, by asking for help, it has given me more confidence on this side of the business. Weird, right? It turns out I know the numbers better than I thought. By working with Steve it has given me confidence that I know where the business really is. It’s not just my “gut feeling.”
I have always been uncomfortable asking for help. I don’t want to look weak. This is what keeps a lot of us from reaching out when we need a hand. But what I can tell you is, this simple act of asking the expert to give me advice has actually been freeing. Asking for help has not been a sign of weakness…it’s a sign of strength.
Thanks for reading. Feel free to check out more content here on our blog page.