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hasseman marketing give first But what if… One of the push backs I get when I talk about “Success in the Give First Economy” is, if I push out good ideas and value (and I push it out first, before asking) someone might take advantage of me. It’s a fair question.  And let’s be honest, it might happen.  So let’s take a look at a few of these questions (it comes in a variety of forms)…and I will address a couple here. But what If I give away value to prospects, they might shop me out.This usually comes from a “creative” solution provider.  The idea being, if I give you ideas or artwork or something in advance of our agreeing to work together, you might take the idea and shop me out.  It’s possible…and it happens.  First, if this happens, this prospect has shown their hand.  They are the type of client that will do that.  Now you get to decide if you want to work with someone like that’  It’s your call.   This has certainly happened to me.  And when it does, I can jump up and down and complain and cry.  Or I can move onto another prospect or client that values me and my time.   But what if I share a cool idea on social media, my competition might steal it.I hear this one a lot and I think it’s a lot of worry about nothing.  The real truth is, most people won’t do anything with it.  That’s why I generally feel like ideas are worthless.  It’s all in the execution.  Most of the time, your competition is not interested in that much work.   But what if I share who I am working with, someone might swoop in and take my client.There is plenty of business out there for all of us…regardless of industry.  Most likely, your competition already knows your client exists.  You sharing that you work with them is not going to tip them over the edge.  “Oh my goodness, XYZ company buys stuff!”   As a matter of fact, this is exactly why you need to continue to provide value!  That will help you solidify your relationship so you can continue to grow. Make sure you never miss an update!  Sign up for our VIP newsletter here.