Reading Time: 2 minutes

hasseman marketing books When it comes to personal improvement, moving forward is a constant.  When I want to stop, I hear those words ringing in my ears, “You are either improving, or you are getting worse.  There is no staying the same.” With that in mind, my goal to read (and listen to) books has been consistent.  So here are a few of the books that have had my attention so far this year. This Is Marketing:  If you read this blog at all, you might know that I am a fan of Seth Godin.  I am a fan because of books like this.  Seth has a way of looking at the world and distilling thoughts about business, culture and marketing into ways that make sense to me.  “This Is Marketing” is great and worth the price of admission just based on his take on the difference between “brand marketing” and “direct marketing.”  Oh…and he was also kind enough to be a guest on Delivering Marketing Joy about the book. Game Changers:  This was a gift from a friend that thought I would enjoy Dave Asprey’s take on how to improve…he was right.  In the interest of transparency, I am still finishing this one, but Dave talks about lessons he has learned and interviewed 100’s of leaders and influencers about how to get more done.   UnF@ck Yourself:  I had seen this book around for quite sometime and never pulled the trigger.  I am glad I did.  I listened to the audio book on this one and I really enjoyed it.  Sometimes you listen to a message just when you need to hear it.  This was one of those books for me this year.   59 Seconds:  This book is designed to help you change your life in simple ways.  Essentially the book is full of psychological studies that show easy ways you can shift behavior to help you improve.  Sometimes the shifts are obvious and sometimes counter-intuitive, but always thought provoking.  Ikigai:  The Japanese Secret to a Long and Happy Life:  This is an audio book that I am still working through.  These types of simple books are good breaks for me.  Though I did not get a lot of tangible takeaways, it still got me thinking.  Can’t Hurt Me:  In a word…wow.  This book by David Goggins is a powerful story about what you can do with an iron will and determination.  By chapter 2 of this book, I said to those around me “I will never complain about my circumstances again!”  I listened to the audiobook version of this one…and I recommend it.  The book is read by David’s ghostwriter and they take regular breaks in the book to discuss (podcast style) the stories and lessons therein.  Really enjoyed this one. So if you are looking for some new reading material to push you further, here are a few that have been on my mind so far in 2019.  Now…let’s get back after it! Make sure you never miss an update!  Sign up to be a VIP here today.  

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