Working on The Scary Project

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hasseman fear

I am working on a project right now that scares me.

Don’t get me wrong.  It’s not a bad project.  On the contrary, it’s (potentially) big and exciting. It has generous upside.  But it has downside too.  In addition, it has lots of moving parts.  It is going to make me do things that are new to me.  It’s going to stretch the team…and me.  It scares me because it’s (just a bit) outside of the norm for us.

But here’s the thing…outside of the norm is where growth comes from.

If you want to grow yourself, your sales or your business, this is the dilemma.  You can’t grow (much) by doing the same things you have done in the past.  Oh, sure, you can get just a little bit better at the things you already do.  But you will never take the big leap that you want to by doing running the same plays from the same playbook.  At some point, you need to try something new.  You have to try something bigger.

And that’s when the voice kicks in.

The voice kicks in because you are uncomfortable and a little scared.  The voice starts telling you all of the things that could go wrong.  It fills your brain with worst case scenarios of doom.  That voice is fear masquerading as your friend, pretending to keep you safe.

When we hear that voice, we are often convinced to stay where we are.

Here is what i am learning about “the voice.”

The voice shows up precisely when you are doing something cool and new and different.  We most often see the voice or the struggle as a sign we are on the wrong path.  We have wrong.  The voice shows up when you are onto something!  The thing that has been stopping us is often actually a hint that we are on the right track.  It’s just how we interpret the signals.

As I write this, I am up early on a project that scares me…and I am excited about it.

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He Said/She Said Podcast Episode 7

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It’s time for the 7th episode of the He Said/She Said Podcast with Hasseman Marketing!  This podcast is designed to give an inside look at projects we are working on and the challenges we are facing!    So listen in and let us know what you think!

On this episode we talk about…

Trending Topic

Last week we talked about unplugging from technology.  This week we check back to see how that is going.  In addition, we talk about the need for taking time of meditation and prayer.  Kirby and Amy each talk about their rituals and their struggles with that.

Weekly Whirlwind

This week, Kirby talks about the excitement and challenge of bringing on a new employee.  This week, Justin Mullens started with us.  You can read about that here.  Kirby talks about wanting to do a great job on-boarding new employees…but never being sure if he is getting it right!

Lesson In Life

We started this new session last week with the idea that we are trying to bring value.  This time we chat about the notion that “once you find something you love, you will never work another day in your life.”  It’s just not true…and it’s dangerous to say it.  When you are trying to do something cool, or new there are going to be challenges and tough times.  That’s not only ok…it’s a good thing.  Listen in to here more on this one.

Shout Outs

Each week we want to give a shout out to an organization or an individual doing good work.  This time on the podcast, Amy calls out Libbie and Em in the Hasseman Marketing office.  You can find a bit more about them here.  They do a great job of keeping the trains running on time at the HMC office!  Kirby gives a shout out to his daughter Skylar.  Not only is she chasing her dream…but she has done a great job here too!

So that’s a wrap!  We will be back…and we will continue to improve.  Any feedback will be welcome as we try to provide you value!  If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.

Thanks so much for listening!  If you have any topics you want Kirby and Amy to cover, please comment and let us know!  Oh…and if you like this content, check out this page where you can find all of the content we create!  

Justin Mullens Joins Hasseman Marketing

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Mullens Takes On New Digital Brand Manager Position

(Coshocton, OH)—Coshocton based marketing firm and promotional products distributor Hasseman Marketing & Communications is growing again.  Hasseman Marketing is excited to welcome Justin Mullens to their team.  Mullens joins Hasseman Marketing after working for the last ten years at Spectrum Cable and will take over a new position called Digital Brand Manager.

“We are so excited to welcome Justin to the team,” says owner Kirby Hasseman.  “He has a great personality and I am excited to have him start working with our clients to help them grow their brand.

The Digital Brand manager is a new position for Hasseman Marketing.  In his duties here, Mullens will work with clients that utilize marketing services and social media management from Hasseman Marketing.  He will manage social media accounts, create video content and work to “story tell” online.

Justin has been a resident of Coshocton County his entire life.  Justin Mullens has completed his third studying Digital Marketing and is starting his senior year at Full Sail University. Fueled by his outstanding work ethic and desire to learn more, he enrolled into an accelerated bachelor’s degree program.  Throughout his high school learning, Justin worked at the local bowling center developing the communication and personable skills required to work with the public. From there, he became a technician with Spectrum Cable and has obtained superior communications, leadership and problem-solving skills in high pressure situations.

“It is an honor to be joining Hasseman Marketing, and I am excited to work with such a wonderful team. The “Marketing Joy” Kirby and team delivers is second to none, and I am excited to surround myself with that energy. As a team, great things happen, and great things are ahead at Hasseman Marketing!”

Hasseman Marketing headquarters is located at 432 Main Street in Coshocton, Ohio.  They can be found online at www.HassemanMarketing.com.  In addition, you can follow them on Facebook at  https://www.facebook.com/hassemanmarketing.  

For more updates from Hasseman Marketing, sign up for their VIP newsletter.  You can sign up here.

Giving First with Promo!

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“For it is in giving that we receive.” ―St. Francis of Assisi

We are in a “Give First Economy.” 

I believe this in my bones.  We even talk about this here…and some ways to succeed in this space.  But how can we talk about Succeeding in the Gift First Economy without talking about creating “marketing joy” with Promotional Products?  You can’t.  So let’s dig into how to “give first” with Promo.

Created in back in the late 1800’s, Promotional Products are often an overlooked part of the marketing tool box.  There are even some college professors that refuse to talk about Promo when it comes to marketing classes.  This is short sighted, small-minded and frankly irresponsible.

Why?  Because Promotional Products Work…and it’s not just my opinion.  Study after study is proving it to be true.  So much so, that I wrote an entire book (Delivering Marketing Joy) on the subject.  I don’t want to “re-litigate” the entire argument here.  But I will include this one sections from the book here.

I am sure every form of advertising is accused of “not working.”  As I heard once, “Just because you can’t put the ball in the basket, doesn’t mean there’s a problem with basketball.  Maybe you’re just not good at it.”

Promotional Products do work. 

Many of us have known this for years.  But more studies are coming out all of the time that proves it.  That’s the best thing about marketers getting more interested in measuring ROI.  We are getting facts to back up the theory.  Here are just a few from a study released in 2010:

*Of 1000 people surveyed that had received a promotional product, 89% could recall the advertiser.  Say that out loud people.  The name of the game in advertising is to create customer recall.  Nearly 90% is a number that you might want to know when you are figuring your budget.

*14.7% of participants reported contacting the advertiser after receiving the promotional product.  That is nearly 3 times greater than other media.

When done right, promotional products are incredibly effective.  The more the facts stack up, it’s just hard to argue.

Work Too Well?

The great irony is the other side of the coin is it can be argued these products work too well.  Don’t believe me?  Well look no further than the laws written to limit the amount of promotional materials that can be given in the healthcare industry to Doctors.  These laws were put in place because Big Pharmaceutical companies were creating “undue influence” over these Physicians.  Now some will argue that these laws were put in place because of free trips, game tickets, and extravagant dinners.

Maybe so.

But then why legislate the kinds of products that can be given to doctors’ offices?  To put it simply, these laws were created because promotional products were having a huge influence on healthcare decisions.

The goal of any marketing campaign is to affect behavior change.  When you can implement a campaign so effective that it needs to be legislated…you may want to consider that strategy to promote your organization!

Promotional products have been around since the late 1800’s and I think sometimes this is part of the reason the results are discounted.  Everyone wants to know the newest, hottest ways to reach customers.  You should!

But don’t sleep on the power of promotional products.  Now more than ever, you need to include them in your marketing mix.

If Promotional Products work so well…how can you use them to help you grow in the Give First Economy?  Let’s dig into that.

Marketing They Say “Thank You” For

As we like to say in the promotional world, when you create a Promotional campaign that works, your customers and prospects will thank you for your advertising!  No disrespect to radio, or TV, or newspaper, or social media…but no one thanks you for advertising there!

So how do you create a Promo Campaign that works and resonates in the Give First Economy?  Here are just four things to consider to make sure you hit the mark.

Don’t Just Go Cheap

Probably the biggest mistake I see businesses of all shapes and sizes making is considering your promo ONLY on price.  Of course, your budget has to be a part of the discussion!  It should be.  But just like in EVERY other area of your life, price should not be the only piece of information you consider.

If you are shopping for a car, most people do not just look at price. You consider the features you are interested in.  You think about the reputation of the dealership.  You consider whether you want to drive lots of miles (so gas mileage might factor in) or if you will be going off road or driving in the snow.  If you only consider price, you will likely get a vehicle you are unhappy with.  You want a vehicle that is a good value.  It should meet your needs AND fit in your budget.

When you are considering a promotional piece, think about that item being a very real and tangible representative of your brand…because it is.

Consider Where It Will Be Used

Now that you have decided to create a promotional piece that is not just a cheap piece of junk (we all thank you), you should consider how and where the item will be used.  Do you want your prospects or customers to have your branding around their office?  Is that where these decisions are made?  What about the kitchen?  You would be surprised how many decisions are made there.  Regardless, you need to consider your customer and where you can bring them value.  When you spend just a little time to do that, you can come up with a promotional piece that is used, appreciated and valued for years to come!

Consider Advertising Versus Branding

Next, consider what you are trying to accomplish with the promotional piece.  Sometimes, you want to provide your customers and prospects information where they can reach you.  Maybe (and I am just spit-balling here) you are a pizza place and you create a dry erase board for your best clients.  You want them to place this on the fridge and have your phone number, website, etc. in front of them all the time.  Great.  This is more of an advertising or direct marketing approach.

But sometimes you just want to create more brand affinity…and there is a ton of power in that.  You might want to create a super soft, comfy and cool t-shirt.  This warm piece reminds your customers of their feelings for your brand every time they put it on.  You aren’t going to plaster your phone number all over the t-shirt (seriously, please don’t).  With a piece like this, you create more brand recognition.  Done right, they will remember you.

By the way, neither of these is wrong.  But it’s important to understand what you are trying to accomplish when you begin.

Make It A Thank You Gift

One of my rules in sales is to (occasionally) go to your clients and prospects when you are NOT asking them for money!  As entrepreneurs, salespeople and marketers, we are often guilty of following the rule of Glengarry Glen Ross.  Remember that scene from the movie when Alec Baldwin declares “Coffee is for Closers!”

Baldwin stands at the chalkboard and yells at his underperforming sales team and shows them the ABC’s of Selling.

A:  Always

B:  Be

C:  Closing.

I disagree.

Promotional Products can be the perfect way to go to a client with a marketing gift just to say “thank you.”  Going to your client, on a regular basis, with a simple “thank you” and a small token of your appreciation for their support, will go a long way toward creating a long and profitable relationship.

Simply put, giving first is all about creating value for your customers and prospects.  The best promotional campaigns are designed to do just that.

As always, we want to help you.  If you want to join our VIP newsletter so you can have access to all of the content on a weekly basis, you can sign up here.  Oh…and it might make sense to bookmark our blog page where all of our content comes out!

He Said She Said Podcast Episode 6

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Welcome to the 6th episode of the He Said/She Said Podcast with Hasseman Marketing!  This podcast is designed to give an inside look at projects we are working on and the challenges we are facing!    So listen in and let us know what you think!

On this episode we talk about…

Trending Topic

This time our “trending topic” is unplugging from technology.  This is something many of us struggle with.  Kirby and Amy talk about his struggle with going on vacation recently without his laptop.  It was harder than he thought!  Amy talks about what she does when she is bored.  Feel free to weigh in with your thoughts!

Weekly Whirlwind

If you have been listening, you know Amy is knee deep in paperwork on the building renovation.  We spend a short time on that recap, and Kirby talks about the launch of the new website (yes this one).

Lesson In Life

With the idea of trying to drive value, Kirby and Amy give out some life lessons.  This time they each talk about lessons that they received early in life that they still lean on today.  Amy talks about “giving to others” and Kirby reminds you to “see the people.”  Want a little more?  Listen in!

Shout Outs

Each week we want to give a shout out to an organization or an individual doing good work.  This time on the podcast, they talk about the recent Clean up Coshocton day and the local Coshocton County United Way and the City of Coshocton…who organize that.

So that’s a wrap!  We will be back…and we will continue to improve.  Any feedback will be welcome as we try to provide you value!  If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.

Thanks so much for listening!  If you have any topics you want Kirby and Amy to cover, please comment and let us know!  Oh…and if you like this content, check out this page where you can find all of the content we create!