Remember the Rule of Reciprocity: Customers feel good about you and your company when they receive something from you. By adding something of value to the direct mail offer, you create a sense of value. This creates a better opportunity to sell to this client long term. Totally Targeted: This promotional piece is still super targeted. You have reached directly into this prospects home or office…and are communicating to them there. Lasting Impression: You have now created a long term advertising message (if you chose the product correctly) long after the postcard, letter or flyer has been thrown away.
Reading Time: 4 minutes