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 As August draws to a close, it puts me in the mind of fair and festival season.  I am sure we are biased, but we feel like the Coshocton County fair is truly one of the best!  This is a great season to head out and spend time with family and friends before the weather turns too cold. Fair and festival season is also a great time to reach customers and prospects!  It’s a real opportunity for marketers.  But how do you capture attention?  Here are a few ideas that will not break the bank! Yardsticks:  Yep…we are going old school on this.  When you are thinking of a fair or festival, you want to give something useful.  And if you can combine that with something that attracts attention (and drives traffic to you), it’s even better.  The Yardstick is both.  Because of their size, people will see them around the grandstand…and then they will come to you!  Find more details here. Mood Cups:  Great for kids of all ages, the 17 oz mood cup is a great drinkware piece at a great price.  And have we mentioned that it changes colors when you put cold liquid in it?  It’s always a hit.  Want to take it to the next level?  Have a cold water machine or an Icy machine and fill the cups!  Then watch people flock to your table!  Get details and pricing here. Fly Swatter:  It’s that season, right?  The bees, flies and bugs are in full swing.  So a functional item like the Fly Swatter is sure to grab attention.  Fly Swatters also fall in to the category of “everyone needs one…but no one wants to buy one.”  Right?  So when you give it to them it will be valued and kept!  Get the basics here. Bonus Items:  Sticky Note Pads:  Have we mentioned we like functional for events like this?  This is a low cost item with a ton of impressions.  This will create an impression at the event…but will give you long lasting marketing value after the event as well.   So these are just a few.  You can find all of these items (and a few more) here in one place. We have created a shop just for this.  Or you can reach out to your HMC rep for more ideas.  But if you are more of a “do it yourself” person, you can shop online here. But now might be the time to sign up for our VIP newsletter to make sure you never miss an update.  You can do that here.