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hasseman marketing fan of happy This time of year, everyone is looking for the perfect gift.  And if not the perfect gift…an easy one.   So if you are looking for a low cost, last minute gift for someone on your list, let me submit these to you. Fan of Happy:  This is the book I initially wrote for my daughters.  During their most challenging teenage years I decided that there were lessons I wanted to share with them.  The problem is, they didn’t want to hear them.  So I started writing them down to share later.  What I came up with was 110 personal development lessons that are appropriate for just about anyone.  If you like the style of writing (and the lessons) from this blog, you might enjoy this book. Delivering Marketing Joy:  This is a book I wrote for anyone who is charged with marketing an organization.  There are tons of books written on social media, marketing tactics, email marketing and more.  But one of the most powerful (and long lasting) forms of marketing is Promotional Premiums (or promotional products or SWAG), and unfortunately there are not a lot of books on how to do Promo right.  This is that book.  There are chapters on trade shows, direct mail, promo with social and many include case studies from all over the country.  If you know someone that wants to up their marketing game, this might be a cool gift for them. The Written Goal:  Finally, for those last minute gifts, you could check out my friend Sam Kabert’s book called The Written Goal.  I am a big believer in goal setting and the power of “writing it down” so I am excited to check out Sam’s take on it.  I also know the amount of time, energy and work that goes into writing a book!  It’s an awesome undertaking.  Great job Sam. So those are a couple of last minute gift ideas that can help you (or the person on your list) start off their New Year right!   Make sure you never miss an update!  Become a VIP.  What does that mean?  It means we send out one email per week to catch you up on content for the week.  It’s a great way to stay motivated.  Sign up for our VIP newsletter here.