3 Facts About Corporate Giving In 2020

It’s important for our lives to be based in truth.  If we want to be effective, productive and happy, it’s important for us to operate as things are…not how we want them to be.  That’s why I wrote this blog discussing “now that we are here.”  With that in mind, I want to give you 3 Facts about Corporate Gift Giving in 2020.

It’s More Important Than Ever

We are unapologetic fans of showing appreciation.  Of course we are.  It’s the business we are in.  But we also believe there is an appreciation gap in business today.  We talk about that here.  But this year, we are asking employees to work more with less.  Some team members have been laid off.  Others have taken on more responsibilities.  It’s what we have had to do to survive.  At the very least, we are all working in an incredibly uncertain and stressful time.  We need to show them how much that means to us.  And for customers that is doubly true.  These are our truest supporters that have continued to do business with us…and we need to make sure they know how much we appreciate it.

It’s Harder Than Ever

But here’s the thing, while it’s more important than ever, the fact is it’s harder.  Many people are still working from home.  We can’t do the traditional holiday events or parties.  Even if we can, these events will look small or different to say the least.  If we want to give our team a gift, we have to create new ways to deliver them and make them fun.  It’s a real challenge.  There is no getting around it.  (With this challenge in mind, we created this site to help).

It’s Important To Order Early

While we are always a fan of planning in advance, this year it’s a must.  As an industry, we are starting to see challenges with delivery times for many orders.  Because we HAVE to ship to more and different locations, it’s become a challenge for delivery.  As a matter of fact, UPS and Fed Ex have already acknowledged it’s going to be an issue.

In addition, the stock of many items across our industry has been a huge challenge as well.  Why?  Because when the pandemic began, all business in many (if not most) industries stopped.  The promotional products industry was no different.  So suppliers shut off orders from overseas to manage space and cash flow.  When the economy started to open back up, many suppliers took conservative bets on what to order in.  It’s a smart move.  But it has created stock challenges on some items.  What does that mean to you?  It means the item you are in love with for you team might be out of stock.  You either need to order before it is…or get ready to change to a new item quickly so you can still show that appreciation that is more important than ever!

So those are 3 Facts about Corporate Giving in 2020.  They are realities we all need to deal with.  Please be patient as we help you try and navigate these strange waters with you.  Again, if you are interested in seeing a solution to delivering the gifts, check out this site we have created.  Everything on the site is “all in.”  It includes the price of the items, imprinting, setup fees, and shipping to your team member or customers door…all in.

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.