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content fitness hasseman  How many of you have ever started a new year (or a new quarter, or a new week) with the very intense desire to improve your fitness?  Raise your hand…everyone.   You had decided that “enough was enough.”  You were going to put in the work.  You were going to follow the plan.  You had a goal in your mind.  You had new “workout shoes.”  You were fired up and you were committed. And you failed.   Sound familiar?  It does to many of us…me included.  We know what to do.  We just struggle with the discipline to do it.  You know the quote I use all the time… The greatest distance in the world is the distance between “I know” and “I do.” I think the same is true for success in content marketing.  As a matter of fact, I see a lot of similarities between success in fitness and in social media!  Don’t believe me?  Here are 10 ways Content Marketing and Fitness are the same! 1.  Success takes a long time:  One of the common misperceptions that causes frustrations in both is that results happen quickly.  They don’t.  The best plans for both start extremely slow and show only incremental progress at first.   2.  You need to focus on the day…not the goal:  If you continue to look at the marathon, you will get discouraged quickly.  You don’t need to run 26.2 miles on day 2 of training for the marathon.  You just have to run 2.  The same is true with content.  You don’t need a million followers.  You just need to do the work today. 3.  Consistency is Key:  You can’t work out for a week and take 2 weeks off and have 6 pack abs (trust me, I know).  The best success comes from consistent work. 4.  It’s important to track progress:  Most training plans have you weigh yourself at the beginning (and take pictures).  That way, when you are frustrated, you can see how far you have come.  The same is true with content.  Start with your traffic baseline.  The progress will be slow…but then you can look back later to your progress. 5.  Most people start fast…and can’t keep it up:  I started P90X the first time and went out of the gates like crazy.  Then I could not lift my arms for a week.  We have all see the company that started off with a Facebook page like crazy…and then have not posted in 2 months.   6.  Most people use the same excuses about why they can’t do it:  I know.  You don’t have time.  Bullshit.  Yes you do.  Do it or don’t do it.  Your call.  But time is not your issue. 7.  The best plans do a little every day:  You don’t have to go out the first week and run 25 miles.  It’s often better to start slow and build up.  The same is true on the content side.  Start slow.  There is no point firing out at a pace you can’t maintain. 8.  The best people are intentional:  You don’t have to (and probably shouldn’t) work out every day.  You need to create rest days to let your body recover.  But you need to do it on purpose.  If every day becomes a rest day, then the routine is over.  If you follow a plan, it’s much easier to stay on track! 9.  The first 3 months are the hardest:  In the program P90X, it’s 90 days for a reason.  In that time you can create a habit in your day to workout.  And you START to see results then.  The work isn’t done.  But that’s when it starts to become a part of you. 10.  Most people know what to do…but aren’t willing to do it:  Fitness and fad diets are huge business.  We all want the shortcut.  But if we eat less (or better) and work out more, most of us will get results.  The fact is, we know that.  Most of us are just not willing to DO it.   These are just 10 ways that Content Marketing is like Fitness.  There are more.  So let’s put the excuses to bed.  Create a plan.  Then, let’s get to work! Make sure you never miss an update (like a mental workout).  Sign up for our VIP newsletter here!